The B2C Industry Has Entered A New Round Of &Nbsp; The Two Models Are "On The Same Page".

Domestic B2C industry We are entering a new round of melee. A report released by Eri consulting showed that Tmall The platform B2C, represented by the platform, has been working hard in the past year, and has begun to compete with the vertical self operated B2C. For the industry, which B2C industry will win the future in the current troubled industry is obviously more worthy of concern.

The two models are on the same level.

According to a research report released in April 12th by AI consulting, the scale of Chinese B2C spanactions reached 63 billion yuan in 2010, accounting for 12.7% of the total scale of China's online shopping market spanactions, representing an increase of three percentage points over 2009.

While the overall scale continues to grow, the platform B2C, represented by Taobao mall, has risen rapidly in the past year. The total spanaction size began to be similar to that of the vertical self run B2C. The two major modes of B2C were the first to show the momentum in China.

From a single businessman, Taobao mall began to show its advantages in the competition in the B2C field. AI consulting on 2010 B2C Online Retailer After 30 strong statistics, Taobao mall ranked first in terms of absolute advantage of 30 billion annual trading. Except for Taobao mall, the total turnover of the remaining 29 B2C websites entering the top 30 is 26 billion 830 million.

The new round of melee starts.

Internet analysts believe that from the current situation, the domestic B2C industry is entering a round of melee. Not only vertical and proprietary platforms, but also two different business models are competing in their respective fields, and the competition between vertical self operated B2C enterprises themselves has begun to "kill each other".

The reporter learned from Taobao that since the launch of Taobao platform in April 2008, after 3 years of development, Taobao mall has become the largest B2C trading platform with 30 thousand brands and tens of thousands of merchants, covering 3C industries, clothing, shoes and hats, cosmetics, home decoration, Shang Chao and other major industries. The latest data released by Alexa, the international authoritative agency, shows that Taobao's independent domain name Tmall.com traffic ranks first in China's B2C website.

The vertical self operated B2C, such as Dangdang, Jingdong mall, excellent network, and other enterprises also develop rapidly because of the favor of the capital market. At the end of last year, when Dangdang was listed on the NYSE, shortly before the early April, Jingdong mall announced that the company had acquired the third round of financing with a scale of US $1 billion 500 million.

Cao Lei, director of the China Electronic Commerce Research Center, told reporters that after winning a lot of financial support, the Jingdong mall, which started selling books, Dangdang and excellent network, started with 3C products, and began to expand from the professional domain to the department stores. Since the second half of last year, the repeated price war between Jingdong mall and Dangdang has been impressive. It is foreseeable that competition among B2C enterprises will become more intense in the future.

Who will lead the future?

Cao Lei believes that, compared with C2C, B2C has advantages in product reputation, quality and after-sales service, so it represents the future direction of online retailing. "But from the perspective of B2C, the two business models of platform and vertical self operated will ultimately have a further segmentation of the market population due to their distinctive characteristics." Cao Lei said.

Su Huiyan, an analyst with AI consulting, believes that the platform type B2C itself is not involved in the operation. It is only a provider and benefit sharing provider of small and medium enterprises' online trading opportunities. Therefore, long-term development is easy to form a virtuous circle. She believes that the scale of platform B2C spanactions this year will exceed that of proprietary B2C, which will further widen in the next few years.

For many vertical B2C websites in China, although they are favored by venture capital and have good momentum of development, how to improve their profitability in the future is the key to decide who wins in competition.

Internet analysts pointed out that the industry's query about the profitability of vertical self operated B2C websites has never stopped. Some websites can only be maintained through continuous financing. With the intensification of competition, the demand for financial support for websites is becoming more and more urgent. How to find profit points and prevent capital chain breakage is the first problem that a self operated B2C enterprise needs to consider.