Three Years Of Spa'S Menswear Pformation, Online Shopping Brand Development Legend

Who can think of such a leading brand of domestic American casual men's clothing from the Taobao mall to the whole network operation and the whole industry chain operation?

In April 2008, when Taobao mall was founded, it was the first menswear brand to enter Taobao mall.

3 years ago, the first single of Taobao's mall was only a modest T-shirt.

And this single, but left a heavy deal in the history of Taobao, this is the first single Taobao users in Taobao online shopping history.

After that, snail has shown its strong growth power. In just 1 years, with its accurate brand positioning, international high quality and excellent service, it has been popular with many consumers, and it has been ringing in Taobao mall.

With the rapid development of the domestic e-commerce market, the company has made great efforts to expand its network sales platform, and with the popularity of Taobao and many large online shopping platforms, it has quickly become the leading brand of men's clothing in all platforms.

"In 2008, our sales volume was only 8 million yuan, doubled in 2009 to 15 million yuan, while sales in 2010 were close to 60 million yuan."

Wu Shihui, the founder of the company, said, "in November 11, 2011, the sale of a single day sale of the company was 6 million yuan, creating a miracle for men's clothing sales."

This is not just a group of data changes, followed by the glory and aura that followed.

In 2009, she launched the CCTV stage and became the recommended menswear brand for CCTV CCTV shopping mall. In June 2010, she was named the CCTV5 South Africa World Cup recommendation brand. In July, she was awarded the 2010 Top Ten net goods brand and the most entrepreneurial network businessman.

With the popularity of brands, the company has become the target of dozens of venture capitalists.

"At present, we introduce Lenovo to invest tens of millions of first investment, which will accelerate the company's" landing "expansion.

Wu Shihui revealed.

In this autumn and winter new product conference in 2011, J Bo Te C launched a series of "Chao business" series of hundreds of innovative concepts to further subdivide products and services and form a differentiated route, highlighting their ambitions under the March line.

According to the introduction, Chao business series is to meet the needs of high-end consumer groups, that is, high income, high quality, high experience requirements of business people, so as to form the complementary advantages of online platform and offline experience.

Wu Shihui said that in 2011, we will vigorously join the store under the layout of the line. We expect to open 80 stores to 100 entities in the country in 2011.

This may indicate that, in the fashion trend of surging and surging clouds, the company will deduce a more dazzling legend.