For The First Time, It Has Set Foot In The Fast Fashion Area &Nbsp; &Nbsp; Creating Fashion Shoes Series.
Reporters recently learned that celebrity will be on the shelves this autumn and winter. Fashion shoes Series - tooling boots. It is reported that this is the first time to set foot in foot. Fast fashion Field. Li Zhifeng, chairman of this name (China) Limited, told reporters that in recent years, he has devoted himself to deepening the life of consumers, increasing product research and development, and gradually introducing the concept of commodity planning, bringing innovative elements of life design through a series of products, such as graphics, colors, fabrics and processes. Nowadays, the famous products begin to develop the core of "wearing comfort". In addition to the characteristics of light, smart, comfortable and beautiful style, the products are combined with new technology, new technology and new fabrics to enhance product performance.
"This year is the year when fame and fortune began to change, so the theme" Change "was set at the order meeting, and it broke through the old concepts and boldly innovating, and made a skillful combination of the technology and raw materials, and developed a series of tooling boots. Li Zhifeng said that the newly developed tooling boots had good skin resistance, such as napapi, film transfer, light repair, and two layers of leather, which are easy to clean and maintain. The sole of the shoe is made of polyurethane or rubber bottom, which has low density, soft texture, comfortable and light wearing, wearable, good dimensional stability, long storage life, excellent shock absorption, skid resistance, temperature resistance and chemical resistance.
The reporter understands, at present, the two or three line sporting goods market generally favors cheap leather shoes, especially women. To this end, the business opportunities and market of tooling boots have been well developed under the guidance of fashion trends. And the name is aimed at this opportunity, timely launch tooling boots series.
At the same time, in the field of clothing research and development, the names and professional clothing design and research institutes have initially reached a consensus of cooperation, which will be evident in the stability and promotion of the whole stock. "In terms of clothing research and development, the name starts from the consumer's habits and habits, and strengthens the product's concept of life, so that it has the matching position and taste with consumers and brands. In the future, we will create a new name and brand that is different from the past, which combines sports, life and fashion. Li Zhifeng confidently expressed.
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