China's Outdoor Sportswear Lacks Unified National Standards.
Statistics from relevant departments show that China has been coming from 2006 to date. Outdoor products The consumer market has maintained a good growth level of more than 30%. However, due to the lack of uniform and precise standards for the quality, function and safety performance of outdoor sportswear in China, the industry laws and regulations are seriously absent, leading to the fact that the brand of outdoor sports apparel market is mixed up, the quality is good and bad, and the problem of consumer rights protection is difficult. The quality and function of outdoor sportswear have been questioned by more and more outdoor sports enthusiasts.
Recently, the reporter visited Zhengzhou city. Outdoor sportswear Market It has been found that the outdoor sportswear sold in some wholesale clothing markets and street alleys is cheap, but the information, such as fabric, function and safety performance, is incomplete, or even not marked. While the brand outdoor sportswear sold in large shopping malls and clothing stores, although the product production execution standards, fabric descriptions, safety categories and other related information signs are more comprehensive, what standards do these instructions refer to? And what are the specific contents of these standards? Such problems have now become a "passive water, a tree without roots". Therefore, the outdoor sportswear will be triggered. quality problem It has caused more and more consumer doubt and media attention.
Outdoor leisure sportswear is becoming more and more popular in the clothing market.
According to the latest statistics of the outdoor market in 2009 of 2010 November, the sales volume of China's outdoor industry has been above 30% in 2006 2009. In 2006, the sales of outdoor products in China were only 1 billion 500 million yuan, and by 2009, it reached nearly 5 billion yuan. It is expected to exceed 7 billion yuan in 2010, and is expected to exceed 10 billion yuan in 2011. From the above statistics, we can easily find that outdoor sportswear has been increasingly popular in the clothing market, and has gradually seized the market heights, and its development momentum should not be underestimated. In order to further understand the current situation of the outdoor sportswear market, recently, the reporter conducted an investigation of Zhengzhou's clothing market.
On the morning of February 18th, when reporters visited the clothing wholesale market near Zhengzhou railway station, it was discovered that the former Jin Rong commercial city, which mainly engaged in the wholesale of trousers and garments, now has many shops that are engaged in outdoor sports clothing wholesale. Red, orange, yellow, army green and so on are brightly coloured, and outdoor sportswear worn on models or hanging around the front door, sweaters, ski pants and other outdoor sports clothes adds a beautiful landscape to the monotonous wholesale market. At 10 a.m., the whole market was streaming, and the wholesalers and consumers coming to wholesalers went on stream.
"I used to be a wholesaler in jeans clothing, and began to increase the wholesale business of outdoor sportswear from 07 years ago. At that time, it should be the first business to do outdoor sporting goods in the market. By the 09 year, it has basically been completely transformed into a professional outdoor sporting goods wholesaler. At present, the agent has more than 10 outdoor sports brands, and it is already the largest wholesaler in the wholesale market." Turning to the wholesale business of the outdoor sportswear and the current business situation, Mr. Zhang, the owner of a large outdoor goods wholesale shop in the West District of Jin Rong business, told reporters that in the spring of 07, a friend who was interested in travelling called to say that they had organized a group of donkey friends to take a field outing and asked if they could help them into a group of professional outdoor sportswear. "At that time, I only promised to help my friends to look at them when they arrived, but I didn't expect this to happen. It made me discover another business opportunity in the clothing industry. As a matter of fact, the profit of jeans wholesale business has become very weak. I also feel deeply that my business has entered a bottleneck period, and is struggling to find a way out for further development. This unexpected help has helped me not only to help my friends, but also to help me.
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