Jinjiang Sports Brand Unveiled Shoes Fair

Bypassing the 361 degree semicircular arc site, you seem to be at the scene of the 2011 World University Games in Shenzhen. Apart from a wall, Anta Garnett and Scola "dressing room" bring you to the basketball hall in an instant, and use the Pyramid mode built by NBA, CBA and CUBA basketball resources to depict the image of the Anta professional basketball vividly.

This year, Anta, 361 degree, XTEP and other Jinjiang departments Sports brand "Big guys" strategic planning has unveiled the shoe Expo. The unique sports resources of each of them have posted a distinctive business card, which has become the most beautiful scenery in the finished shoe area.

Of course, they also produce series sports equipment around their exclusive sports resources, including the award dress series, professional sports series and so on. Behind these theme pavilions, what we see is the Jinjiang sports brand, which deducts the advantages of its sports resources into concept propagation and product promotion. Resources, brands and products are more closely linked between the three parties. This will be a successful example of sports brand marketing in China.

Doorway release brand strategy

At this exhibition, 361 degrees show a series of customized equipment for the Shenzhen 2011 World University Games, including seven Universiade Sports equipment, sixteen national delegations' award and equipment, torchbearer equipment and volunteer equipment.

With the approaching of the Universiade, 361 degrees are fully utilized in the fields of sports technology, design innovation and so on. Sports equipment The top design team, focusing on the functionality of the equipment, creates competition equipment for seven Chinese national basketball teams, including basketball, volleyball, table tennis, golf, tennis, archery, beach volleyball and so on. This is like the launching of a sports equipment for the Shenzhen 2011 World University Games.

"In fact, in addition to major sports events, large-scale professional exhibitions are also excellent platforms for the dissemination of brand operation concepts, deepening the impression of brand dissemination, and Shoe Expo is the strategic publishing platform at home." 361 degree (China) Co., Ltd., the relevant person in charge told reporters.

Anta, with the inspiration of the players' dressing room, concentrates its own professional basketball resources on the exhibition hall, and has a small indoor basketball court in the exhibition area. POP, a huge player on both sides, creates a strong basketball atmosphere for visitors.

Anta relevant responsible person said that after the long-term shaping of professional events, the professionalism of Anta basketball and the spirit of never stopping have been deeply rooted in the hearts of the people. China is one of the largest and most potential basketball markets. With the constant growth of the domestic basketball market, under the Anta basketball "Pyramid mode" strategy, Anta will provide more and better products and services for professional and popular basketball.

Product advantage is more and more obvious.

Seeing Anta, you can feel the atmosphere of professional basketball; at 361 degrees, you can come to the best of luck on your own; in Xi Long lung, you can feel the national fitness craze; maybe stepping into XTEP, you are like marching into the marathon. Nowadays, most of the Jinjiang sports brands have distinct business cards, and their business cards are printed with exclusive descriptions of sports resources and the explanatory notes of the main products.

The 361 degree will also integrate the concept of "vigor and fortune" into product design, combined with bright orange and yellow. With the bright orange and yellow, the organizing committee will build a series of equipment with high quality and high cultural value for the torch bearers and volunteers of the Universiade. It will be concise and bright in design, beautiful in color and convey the spirit of interaction, competition and enterprising in the Universiade. It embodies the youthful spirit and positive spirit of young Shenzhen and young people. The award equipment for Germany, Italy, Poland, Belarus, Switzerland and other 16 delegations is professionally, high quality and highlights the unique culture of all countries.

The 361 degree president, Ding Wu, has always stressed: "only by matching high-quality R & D platform for high-end sports resources can we truly realize science and technology and promote sports power." This is also a successful portrayal of the biggest linkage effect of exclusive sports resources and product development.

361, developing the equipment for the Universiade games and leading this series of products to the shoe Fair is to let the industry and the public clearly and clearly recognize the strength of the 361 degree brand and the Chinese sporting goods industry, which in itself is of great significance to enhance the international influence of the shoe fair and the Chinese sports industry. {page_break}

According to the introduction, in order to promote the overall upgrading of products, 361 degree by establishing an Asian design and R & D center and co operating with Beijing Institute Of Fashion Technology to build high-performance sports clothing design and Research Center, forming the north and South wings of scientific and technological innovation, not only further enhance the research and development capabilities of high-performance professional sports equipment, but also provide a strong guarantee for the development of Chinese sports.

However, in the XTEP showcase running shoes in 2011, its TPU running net shoes are more effective, more comfortable and comfortable. The leaf bionic structure, the performance of the ground grip is more outstanding, the movement is more vivid, and the color contrast is strong, so that the combination of running and fashion is more closely. The sports resources superiority of the XTEP marathon sports partners is highlighted at the shoe fair. This is a demonstration of the cross between product serialization and Resource Serialization, and is also the process of serialization of the main products around the sports resources of various brands.