Zhong Yonglin: Spring Fabric Exhibition Strength Upgrade &Nbsp; Highlights Overlap

At the just concluded international spring of China

At the exhibition site, Zhong Yonglin, deputy secretary of the CPC Committee of the market management committee, was interviewed.

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Exhibits become a new bright spot

The Eastern Silk Market has always been committed to building a collective brand so that all the products in the market can enhance the added value of products. This exhibition also shows the advantages of "high, fine, sharp".

This year's exhibitors are rich in fabrics and fashionable in style.

In the selection of China's popular fabrics at the end of last year, the Oriental Silk Market declared 141 fabrics, accounting for nearly 1/3 of the total number of entries. These products all appeared in this year's fabric exhibition and attracted many orders from domestic and foreign merchants.

Zhong Yonglin believes that these winning fabrics will play a very important role in the trend of fabric popularity in the next 1~3 years, and further establish the position of weathervane in the prevailing trend of Oriental silk market.

It is seen that the "East Pavilion" exhibitors have made new changes in marketing methods and display forms. Clothing display has begun to appear on the booth where fabric arrangement is displayed.

A visiting businessman said: "before choosing fabrics can only rely on experience and imagination. The new fabrics or new colors that have not been used basically take a risk at the same time. Now, we can see the final effect intuitively and feel more confident when choosing."

"This year's performance is very good, and customer reviews are also very high.

In the past, the market organization's exhibitors were relatively small. This year, from the perspective of displaying the brand image, they began to make large scale special booth, so that the industry can also see and feel the continuous improvement of the Eastern Silk Market.

From Zhong Yonglin's face of self-confidence and joy, we can clearly feel the good current situation and bright prospects of the Eastern Silk Market.

National standard promotes discourse power

At the fabric exhibition, the customers of the Chinese Oriental Silk Market Exhibition Group, smiling customers, can always feel the strong vitality of the market with more than 20 years of operation experience.

Statistics released recently show that the total market turnover of China's Eastern Silk Market reached 71 billion 80 million yuan in 2010.

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As the National Standard Committee issued the textile code (chemical fiber part) formulated by the Oriental silk market officially became the national standard. As a regional brand, the discourse power of the "first cloth market" of the Eastern Silk Market has been improved qualitatively.

In the same year, China Shengze silk chemical fiber index was released. This is the statistical index issued by the Chinese Ministry of Commerce to strengthen the information guidance for the silk and chemical fiber industry, and is the first index of China's Silk chemical fiber industry.

Today, the first thing to do to turn on the computer to check the Shengze index has become the habit of many operators.

With the development of e-commerce and online pactions, chemical fiber coding is also an essential basis for online pactions.

"Let every dollar be sold for one yuan" and "textile industry is also a high-tech industry". These familiar languages come from China's Eastern Silk Market.

In the face of fierce competition at home and abroad, Shengze people rely on scientific and technological progress to continuously improve the added value of products, from raw materials to equipment, and high technology supports every link.

For example, "microfiber", which is still in the laboratory research stage in Japan, has already established the world's largest production base in Shengze, and its competitiveness has been greatly improved in the process of continuous upgrading.

One stop shopping mall innovation mode

As one of China's four largest silk cities, the textile industry has become the backbone of Shengze's economy, occupying more than 90% of the total industrial economy in Shengze.

There are nearly 4000 textile enterprises around the town of Shengze. Among them, there are nearly 2000 textile factories in the whole town, nearly 6000 textile trade firms, and 500 industrial assets. Among them, 4 leading enterprises with assets of more than 3 billion yuan and more than 80 enterprises with more than 3 billion billion yuan have formed a leading textile industry cluster in Hengyang group, Sheng Hong group, Wujiang Ying Xiang Chemical Fiber Co., Ltd. and Jiangsu Xinmin textile Polytron Technologies Inc.

To this end, the Oriental silk market has been guided by the Shengze town government and focused on supporting the construction of the green billet mall, making it the first city of Shengze textile trade in China and becoming the Shengze commercial gateway.

The mall is positioned as a one-stop commercial flagship city. It will become the largest, most complete and professional color and fabric professional market in Shengze. It will set up the fifth generation of color fabric professional market with "experiential" and "one-stop shopping".

The two floor of the first floor is the shop, the third floor is the China Eastern Silk Market boutique Exhibition Center, and equipped with modern multi-function conference room, the four floor is the roof parking lot.

At the same time, it will introduce catering, leisure and entertainment, convenience supermarkets and other formats to create a first-class business environment and a perfect consumption environment.

Talking about the new mall, Zhong Yonglin is very confident.

"With the completion of the modern commercial city, the operation of the whole Chinese Oriental silk market will be upgraded to a new model, completely changing the original layout of the streets along the street, and realizing the upgrading of the industry."