Original Design Leads Quanzhou Fashion Trend

Extension of industrial boundaries

Sea, beach, dolphins, coral...

The huge screen shows the marine culture of the Taiwan Straits in front of the audience.

On the stage, the top designers from across the Taiwan Strait show the latest.

This is the opening ceremony of the Haixi international fashion week at a fashion feast at the door of Quanzhou on Monday at Shishi clothing city.

Full of creativity, with the opening of the ocean culture, the audience won the applause.

Since the beginning of last year, Haibo has changed its past static exhibition methods, focusing on creating a "Haixi International Fashion Week" featuring dynamic fashion show.

This is a signal: Quanzhou's clothing brand is no longer displaying its own emptiness in the past, but has been put into the specific operation of design and creativity. Quanzhou has become the source of leisure fashion.

This year's international fashion week has set up a very rich content of activities, including cross-strait famous designer joint exhibition, brand fashion trend release, fabric fashion trend release, college students' work design release, Haixi Fashion Award and other activities.

China's "Golden Summit" fashion designer Wu Haiyan, Taiwan famous designer Cai Meiyue, and China's top ten fashion designer Liu Yong and Ceng Fengfei based in Fujian have all joined in.

This year, Haibo will continue to highlight the development of Fujian's fashion industry, foster and support original design.

Sun Ruizhe, vice president of China Textile Industry Association, fully affirmed the achievements of Shishi garment industry.

"The Expo is an important platform for Shishi as well as an important platform for the industry."

He said that as an integral part of the national strategic emerging industries and an important driving force for China's fashion industry, the industrial boundaries of the textile industry are expanding and the capacity for innovation is expanding further.

Original design leads the future

At the moment of high cost, increasing the brand contribution rate has become the core work and common concept of Quanzhou textile and clothing.

At the Haibo conference, some enterprises began to emphasize original design.

Su Shike, chief designer of Si Shu long, introduced the promotion of brand value added in cultural creativity, product development and style innovation, and effectively gathered the power of brand innovation through industrial alliances.

Reporters learned that at present, some small and medium sized enterprises in Shishi have built up brand names, and lack of product research and development strength. They can develop information collection and market investigation system around the innovation of brand style, and then design and select the samples with the professional research and development alliance of the design studios, buy out a single patent, and then hand it to the production enterprises for processing, and put their brand logo on the market.

On the clothing chain of Shishi, there are more than 30 professional clothing products R & D institutions, such as Wolf Road fashion research and development, Auchan clothing, Rome Lun Sha and Shifeng international. It not only made the small and medium enterprises chain fast fashion, but also accelerated the integration of the resources of Shishi garment industry chain, and enhanced the degree of polymerization of professional talents. It injected powerful impetus to Quanzhou's leisure fashion source.

Liu Yiqun, a part-time art director of general manager of Wolfe fashion, thinks that the demand structure of Chinese clothing is changing from product demand, brand demand to quality demand and life demand.

"In this new stage, every garment the designer does represents a cultural height."

Liu Yiqun said.

In 1996, Liu Yiqun, a drop out student at the Art Department of Xiamen University, opened the first clothing store in Shishi, a clothing capital of Minnan.

Wolf is a wild animal, brave, alert, cooperative spirit and so on. These personification connotation is the most appropriate cultural appeal for the brand.

However, for Wolf Road, the way of the wolf is first a strategy of survival in the wilderness.

So we say that the meaning of the wolf's path is first of all, "the survival of the originator".

Liu Yiqun said.

With the designer's brand positioning, Liu Yiqun discovered great room.

"In the past 30 years, China's garment industry has gone through a stage from shortage to excess.

At this stage, originality is not the primary demand of China's clothing industry, so many people will say that there is no difference between the brands in Jinjiang and Shishi area.

He said, "this is precisely the designer's embarrassment.

At an earlier stage, enterprises can see that China's vast market hinterland, simply copying can make a huge volume at low cost, so it will not care about the designer's high cost of niche creativity.

But now it is different. With the development of China's economy and the improvement of consumer's fashion quality, the lack of original copy becomes more and more intolerable.

"Now consumers are experiencing an aesthetic fatigue, and they are beginning to expect designers' works to surprise them in order to break the dull way of dressing."

The industry believes that the original Chinese garment industry designers and operators in the concept of difficult to coordinate the situation will be greatly changed.

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Innovative technology to develop new fabrics

Fabric for clothing is not only face engineering, but also an important carrier of fashion and creativity.

Fabric lag has been a bottleneck restricting the development of domestic garment industry.

With the strong support of this platform, Shishi textile and garment industry chain will be more complete.

At this exhibition, not only did Hongkong and Taiwan Footwear and garment accessories enterprises enter the group for the first time, but there were more than 600 new fabrics displayed on the 57 fabric stands, so that the industry saw the ability of Shishi to make up the "short board" of the fabric.

Due to the impact of medium and high grade clothing at home and abroad, jumping out of the main middle and low clothing market has become an inevitable choice for Shishi garments.

Therefore, Shishi fabric industry is pushed to the front desk.

Fortunately, Shishi has the basic advantage in this respect.

At present, the Shishi mandarin duck pond fabric market is one of the four largest textile material markets in the country, with an annual turnover of more than ten billion yuan, ranking second in the national fabric market.

Besides the local production, the fabric of the market also has fabrics from Hebei, Shandong, Shanghai, Shaanxi, Henan, Taiwan and Korea, Malaysia, Indonesia and other places.

In addition, Shishi dyeing and finishing capacity ranks the highest in the country. At present, Shishi is forming an industrial cluster centered on fabrics, dyeing, finishing, factories and markets.

Reporters learned that, in the fabric products of Haibo, new fiber products such as alginate fiber and chicken feather fiber appeared. Some of the latest popular fabrics such as soybean fiber velvet, microfiber, double flannel and so on will add new colors to the exhibition.

Wang Yanzhu, the industry insider, introduced the construction of China cold pfer printing technology demonstration base by gage weaving dyeing Changsheng textile, Xu Rong textile and Shandong instant hair.

He said that cold pfer printing technology is a modern textile high-tech project with green and low carbon economy, and has 23 patents with independent intellectual property rights.

Compared with the traditional screen printing technology, the technology saves 60% of water consumption and 50% of energy consumption, directly reduces the COD emissions of industrial waste by 70%, reduces the cost by 15%, and improves the efficiency of personnel by 3 times.

Quantai industry exchanges warming again

"We have a total of 29 enterprises, 54 booths, more than 110 people from Taiwan textile industry to participate in the exhibition at Shishi, and two dynamic shows during the exhibition."

Huang Weiji, Secretary General of Taiwan Textile Development Association, said they organized the largest exhibition group and more than 110 well-known personages from Taiwan textile industry.

In addition to promoting the docking of textile and garment industry, Taiwanese capital has also stepped up the modern service industry of Shishi in recent years.

Reporters learned that Chen Tiehan, chairman of the Taiwan Knitting Industry Association, launched the Taiwan textile and clothing research and development trade building, which has entered the construction climax stage. The project is located on the west side of Shishi clothing city, with a total investment of nearly 30 million dollars.

Chen Tiehan said: "the R & D building will fully introduce Taiwan's textile and garment R & D, trade, training and other related industries, and effectively link up with Quanzhou textile and clothing brands."

The first Taiwanese enterprise invested by Shishi has been recognized by the local brand of AI Deng Bao, which has been running for more than a year since its operation.

A Taiwan exhibitor said in an interview with reporters that the mainland's huge domestic demand market has affected the concept of many Taiwanese. After all, Taiwan is doing export trade. When some of the resources that are dependent on life are slowly shrinking, the mainland must be a big market.

Wang Yanzhu believes that today's Haibo conference has greatly improved and expanded the scale of exhibitions and exhibitions.

He said: "now the expansion of the Expo has begun to enlarge.

Compared with the previous exhibition activities, the Expo is becoming more and more important.

During the Expo, enterprises launched a series of important fashion releases.

He said: "the situation of Taiwan's textile and garment industry is similar to that of Korea. Although the total development is limited, it is hard to learn from Japanese counterparts in the field of new products research and development, and currently has its unique position in the world in terms of fiber and fabrics, especially in the field of functional innovation."