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    Open Underwear Store &Nbsp; Recover Cost In One Year

    2011/4/20 15:22:00 101

    Underwear Business

    With the continuous improvement of people's living quality, the attention of "clothes" has also risen, and it is not only the coat, but also the underwear has been highly concerned.

    Because of this, there are many underwear stores in the streets and alleys.

    Entrepreneurship

    It's a good choice.

    Lingerie shop

    business

    Do you want to do it? How much profit can you get from opening an underwear store? This reporter walked into an underwear shop located at Xiao Bei Guan Street, Dadong District, Shenyang, and conducted a "data" interview with Ms. Lin.


    Shop early investment nearly 100 thousand yuan


    This is an underwear shop, and its owner is Lin.

    In this area of 40 square meters, almost all underwear products that customers need can be found.

    She told reporters that this lingerie shop had already been.

    Management

    Two years, she earned the cost in one year, and began to make profits in second years.


    It seems simple to open an underwear store, but there can be no less preparation for pre opening work.

    Ms. Lin said that such investment should not only be prepared for adequate funds, but also pay a certain working hours for decoration.

    Ms. Lin told reporters that before she opened the business, she had prepared 100 thousand yuan of funds to meet the above needs.


    The turnover is twenty thousand or thirty thousand yuan per month.


    According to Ms. Lin, her underwear store has different turnover every day. She keeps a detailed account every day. In order to help you understand, she purposely arranged a 2009 account to the reporters.


    As can be seen from the table, the monthly turnover is obviously different. This is related not only to the shortage of tourists at the beginning of the opening period, but also to the peak season of the off-season.


    Selling underwear is the key to quality.


    Everyone wants to make more money in a business. Where is the secret of making money in a lingerie shop? "I think the quality of underwear is the key. Good quality underwear will be comfortable for customers to wear, and only customers feel comfortable will buy your goods, so you can make money."

    Ms. Lin said.

    "After all, underwear is clinging to the skin. If the quality is not good enough, customers will be outweighed by allergies if they wear them."

    "The profit of my underwear shop is generally around 40%, because the quality of underwear is good, and the number of" repeat customers "is very large, which makes a good profit.

    Mrs. Lin said with a smile.


    Cost recovery in one year


    According to Ms. Lin's account, the annual income of the underwear store can be calculated immediately.

    It can be seen from the preceding data that her total investment cost is 96100 yuan, and the total turnover is 242800 yuan a year. According to her, the profit should be 40% of the turnover.

    The annual profit of the underwear store is 97120 yuan.

    The first year's income is about 97120 yuan (annual profit) -96100 (input cost) yuan =1620 yuan, which indicates that underwear store can recover the cost in one year.


    Business secrets


    Ms. Lin has provided several secrets for how to run an underwear store.


    1, reasonable matching.

    If you only sell some middle and low-grade underwear, the brand is a lot of miscellaneous, often have no choice when entering the goods, because no one can guarantee which one of the underwear is beautiful and good, and the price of underwear is very limited.

    If you sell only high-grade underwear, the price is there. If you do not adapt to the level of consumption, the goods will not be sold if they are sold, which will cause difficulties in capital turnover.

    This requires shop operators to do well in high and low grade goods matching according to their actual conditions.


    2, choose a long-term cooperative brand dealer, properly combine self selected items.


    Choosing a suitable location for a lingerie shop is also very important.

    In the early stage of the underwear store, the biggest cost is the rent.

    Therefore, if the rent is expensive, it will directly reduce revenue, and many unprofitable businesses are often dragged down by rent.


    3, can be selected near residential areas, low rent, wide source of tourists.


    It is the expectation of all shops to grasp the opportunity to "open up business". But once there is no opportunity to choose, it will directly affect the mood of the operators.

    According to Ms. Lin, during the month of the season, underwear shops usually earn money. December is the month of the most business in a year, because the Spring Festival is approaching, which has led to the least monthly turnover in February.


    4. The opening hours of lingerie shops are best selected in March and September.

    Do not choose to open stores in June or July.

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