XTEP's "Little Bee" Builds A Green Link For World Horticultural Exposition

April 16th, 2011 Xi'an World Horticultural Exposition The World Horticultural Exposition organizing committee has held a news conference with XTEP World Horticultural Exposition global partner XTEP, officially released the 2011 Xi'an World Horticultural Exposition volunteer clothing, and from XTEP Spokesman Willber Pan As "volunteer love ambassador", start the "honeycomb project". The World Horticultural Exposition volunteer clothing "bee" fashion and environmental protection will be the green link between World Horticultural Exposition and World Horticultural Exposition visitors.

2011 World Horticultural Exposition, Xi'an, will be held in Xi'an Chan Ba ecological area from April 28, 2011 to October 22nd. This is another major international event held in mainland China after the 2008 Beijing Olympic Games and 2010 World Expo Shanghai. Following the 2010 Shanghai World Expo volunteer chief partner, XTEP, the leading fashion sport brand in China, has once again become the 2011 Xi'an World Horticultural Exposition global partner. It will provide 15000 volunteers' costumes "little bees" for volunteers in the World Horticultural Exposition garden, providing 20000 volunteers for the city volunteers outside the World Horticultural Exposition park.

At the press conference, XTEP first appeared in the costume for volunteers in World Horticultural Exposition, Xi'an. Its clothing design has been adhering to XTEP's consistent style, fashion movement, exquisite workmanship and rich World Horticultural Exposition elements and meanings. XTEP's clothing for volunteers in World Horticultural Exposition in Xi'an is mainly white, red and yellow. Its design is succinct and lively. It is figuratively called "little bees". It symbolizes the volunteers' presence in the sea, and helps the visitors diligently and thoughtfully. The production technology of volunteer clothing adopts the high-end technology of XTEP, which makes volunteers wear more beautiful and comfortable.

In addition, XTEP launched the "honeycomb project" for the encouragement mechanism of volunteers in 2011 World Horticultural Exposition, Xi'an. The project is XTEP's global partnership for 2011 Xi'an World Horticultural Exposition. It also provides an equipment and clothing for 2011 volunteers in Xi'an World Horticultural Exposition Park and volunteers. It aims to inspire and encourage volunteers to participate in World Horticultural Exposition's work with more active enthusiasm and full mental state. At that time, XTEP will provide different forms of support and reward for outstanding volunteers based on their performance. On the press conference, the emergence of XTEP spokesman Willber Pan became a highlight of the ceremony. Because the image of Willber Pan's health and sunshine is highly compatible with the youth and warm working style of World Horticultural Exposition volunteers, the Organizing Committee of Xi'an World Horticultural Exposition invites spokesperson Willber Pan to become "volunteer love ambassador". In the "hive program" launch link, Willber Pan appeared in the sunshine and fashion image, and said that the spirit of "little bee" would continue to be transmitted. It is reported that the "honeycomb program" XTEP offers a wide range of prizes, including XTEP's organization to the UK and Spain to watch the Premiership and Spanish league matches, giving priority to the qualification of employees hired by XTEP, the free entry of Xi'an marathon International Marathon, XTEP products and discount coupons, coupons and so on. In the half year long World Horticultural Exposition of Xi'an, the "honeycomb project" will run through the activity and become another "scenic spot" of World Horticultural Exposition.

At the press conference, "little bees" and "honeycomb project" were highly appraised by all walks of life. The volunteers from World Horticultural Exposition, Xi'an think that the design of "honeybees" is beautiful and colorful, and it is very easy to distinguish. It makes it easier for World Horticultural Exposition visitors to find volunteers when they need help, so that volunteers can help visitors better. At the same time, the "honeycomb project" launched has stimulated more volunteers to devote themselves to work with more enthusiasm and spirit.

Wei Hai, director of XTEP advertising center, said that in 2010, XTEP's sponsorship and support of "pakchoi" was recognized by the public and highly valued by national leaders. In 2011, XTEP will make full use of its experience in serving large-scale events, vigorously carry forward the spirit of the Expo, serve World Horticultural Exposition in Xi'an better, and let Xi'an World Horticultural Exposition's "little bee" as a "cabbage" become a mobile business card to jointly guarantee the smooth operation of Xi'an World Horticultural Exposition.