[Canton Fair] Export Prices Rose 5% To 10%, The Volume Of Signing Was Not Affected.

The 109th spring Canton Fair opened in Guangzhou in April 15th. The number of exhibitors and the scale of the exhibition has reached a record high.

The reporter learned from the interview that the price of the export commodities of the Guangzhou Fair was increased by 5% to 10%, which was affected by the rising cost and the appreciation of the renminbi.

In addition, although the RMB appreciation has compacted the profit margins of foreign trade enterprises, many export enterprises are basically calm and calm.

Prices rose by 5% - 10%, but the amount of signing was not significantly affected.

Despite this year's existence

The price of China's export commodities has generally increased in the Canton Fair, and some overseas buyers also expressed their understanding.

Some buyers said that supermarkets in Europe and the United States needed a lot of cheap products from China. Although the prices of Chinese products increased, the products of other countries were also rising under global inflation, so they would not affect their purchases.

Du Yuanyuan, chairman of Dongguan Lei Yang Electronic Technology Co., Ltd., said that for electromechanical and electronic products, only China has such strong production matching and production capacity at present, so the bargaining power is relatively strong, and the price is up by 5%. Overseas purchasers are generally acceptable.

But the price increase has not been able to solve all the problems of small and medium-sized export enterprises.

Zhou Xiaonan, deputy general manager of Ningbo Huamei Wire Industry Co., Ltd. said that as of now, textile and garment export orders have not increased significantly, and overseas buyers have begun pferring some of their orders to Southeast Asia.

RMB appreciation of 1%, corporate profits will be reduced by about 5%, forcing enterprises to raise export prices.

Since mid March, the appreciation of RMB against the US dollar has accelerated markedly.

The latest data from the China Foreign Exchange Trading Center show that on the opening day of the Canton Fair, the central parity of the RMB against the US dollar was 6.5301, and the exchange rate changed to a new high since then.

Generally speaking, there is a certain time lag between Importers' payment and orders during the process of foreign trade. The quicker the appreciation of Renminbi, the greater losses the exporters may face when they receive money.

"RMB appreciation of 1% per unit, corporate profits will be reduced by about 5%."

Huang Younong, manager of the import and Export Department of Foshan electrical lighting Limited by Share Ltd, counted out an account for the reporter: a $2 million order, excluding 20% deposit, and 80% or 1 million 600 thousand US dollars will be exposed to the risk of exchange. Assuming that the delivery rate will be increased by 1% after the delivery of the goods 3 months later, the company will face a foreign exchange loss of 16 thousand US dollars or about 100000 yuan.

"Compared with 2008, the issue of RMB exchange is not the most troublesome problem."

Huang Xiaojian, the general manager of Hisense group international marketing company, is "leisurely".

By using some exchange rate instruments, the impact of RMB appreciation on its profits can be controlled.

Relatively speaking, the rising price of raw materials has led to more pressure on the profit margins of enterprises.

Zhang Yan, manager of Export Department of Ningbo jidd electrical appliance company, which is engaged in fridge and washing machine manufacture and sales, is very "calm": "appreciation will bear a little profit loss and no way."

However, she also said that if the appreciation is large, for example, the increase will be 1% to 2%, the company will raise the export price accordingly.

Sun Lijian, vice president of the school of economics and professor of finance at Fudan University, analyzed that compared with 2008, the RMB exchange losses in the past two years have relatively little impact on enterprises. On the one hand, the appreciation rate and amplitude of RMB exchange rate since last year are relatively stable, which is conducive to enterprises to evade risks; on the other hand, enterprises have also grasped and applied many ways in dealing with the RMB exchange losses.

A listed household appliance company official said that in addition to the use of exchange rate derivatives to circumvent risks, enterprises also expanded their raw material sources and locked in the futures market ahead of time.

Insiders suggest that the pressure of RMB appreciation has always been a real problem faced by export enterprises. Many enterprises have been able to withstand and respond after years of market groping. Enterprises should not be entangled in this way too much. Instead, they should create a brand long enough to compete for the right to speak in the international market.