Six Steps Of Market Development For Bags And New Products

How to develop new bags and products

(1) first of all, familiarize ourselves with luggage and bags company.

It's in bags.

(two) when we first arrive at a new market of luggage and bags, we must make an investigation and three "determination".

Full market research is a necessary and foremost step in developing new markets.

The process of market research is actually the process of finding the feeling in the market.

Through investigation, we can fully understand the competitors' market situation, market potential and sales forecast, so as to find market opportunities and find a breakthrough.

One is to determine the position and advantage of the company's bags and marketing policies in the same industry on the basis of the market survey, and find a breakthrough.

After analysis, it is found that the price of luggage products can not be butted with ordinary bags, so we need to change our mindset.

Market Research and analysis are most important.

Two, according to the needs of the market, it is necessary to preliminarily determine the channel distribution mode to be chosen. Whether it is a regional exclusive agent or a number of agents, is it a direct sale or an agent? It is very important to determine this point, which directly determines what kind of customers to visit in the end.

The three is to identify the "black list" of your upcoming customers.

(three) start visiting the materials that customers need to prepare.

We should prepare the information about bags and samples in advance, confirm the route of the car, and make telephone appointment in advance, so as to ensure punctual arrival.

We also need to prepare a "marketing plan".

And organize the language ahead of time to determine the contents of the visit and the general conversations with customers.

Example: the main contents, company profiles and differences in the same industry, production scale and capability, quality assurance and stability system of the first visit to customers are mainly for customers to take two reassurance:

First, we can cooperate with the company for a long time, so we don't have to worry about making the product very difficult.

The two is sufficient supply guarantee, analysis of main target market and market prospect, market promotion plan, zero risk after-sales service guarantee system, profit system, company's basic conditions for distributor, especially emphasis on first payment and then delivery.

Determine the bottom line of negotiation, such as the issue of payment, promotion support, return and so on.

(four) introduce your practical investment and financial management plan for your customers.

Including investment risk analysis - zero risk; profitability analysis - adequate profit margin protection; long term analysis of the company's luggage brand operable; the current market potential of luggage and bags; once mastering the agency power of the bag brand, it will benefit infinitely.

It is mainly for their practical investment and financial management plan to move them.

Moderate motivation and affinity in speaking tone and content.

It requires moderate, too speaking and too low intonation to stimulate the entrepreneurial passion of customers.

(five) establishment of agent for luggage and bag products

Choose the most suitable, but not necessarily the largest, partner of the luggage brand from several intentional dealers.

(six) invitation before signing

After initially selecting some intentional dealers, it is an important means to invite customers to visit the company as far as possible.

Because I believe every customer who has been to the company will have great confidence in cooperation.

"Details" before startup: after formally identifying partners, it is necessary to start from the aspects of ordering, variety selection, price system determination, distribution channel determination and so on. Dealers should be good "salesmen" and "service soldiers" to make promises in the negotiations ahead.

Through these steps, the new market development of bags is basically completed.

The development of luggage market is only the first step in the marketing of luggage, and the work behind it will be more arduous and great.

Only when we have a good beginning can we have a brilliant future.