Brand Must Have Its Own Sense Of Belonging.

" AI Deng Bao British fashion is also low carbon. This release product design, designers are more concerned about the use of low carbon and pollution-free fabrics, environmental protection. Fabric Dyeing technology, the use of environmental technology in the field of fashion. In March 26th, Mr. Tian Qiming, chairman of the company, said to me that on the night of the "China International Fashion Week", the "TO LONDON" 2011/12 autumn and winter fashion trend of China's casual men's wear was released by AI tendenbao. This is the ninth consecutive year that AI dendeng has released the leisure men's clothing on the top international costumes.

　　
This time Another innovation for the promotion of brand fashion elements. "Originating from classics and recreating classics are influenced by innovative attitudes." Tian Qiming said, "Ai Deng Bao focuses on shaping the distinctive temperament of the times for the man in the city, and leads the style in the fashion of coming and going."

　　
It is understood that at present, the company has more than 1500 brand stores in mainland China. London, China, Hongkong, Shanghai, Fujian Set up 4 commodity design centers.

　　
Tian Qiming thought, " AI Deng Bao The significance of brand success is that the brand must have its own sense of belonging. This sense of belonging should have its own brand style, but do not blindly follow the trend. Secondly, the brand needs to be well designed, but these designs do not make people feel designed.

　　
    AI Deng Bao It has been 20 years in China. In 2000, the brand was launched by the brand of the international brand. The same year, the first Chinese brand of the brand was opened in Fujian.

　　
In March 2003, AI Dun Bao started the top costume event in China. China International Fashion Week "Men's fashion trends were released, and" top ten designers in China ". Ceng Fengfei, Chen Wen, Liu Yong and other designers Product development, which will integrate the brand's style from the British style to the lifestyle.

　　
In 2011, The brand of AI Deng Bao During the important year of upgrading, the brand is closely related to the brand upgrading strategy formulated at the beginning of the year, and systematically promotes channel upgrading, image promotion and upgrading, and product upgrading, etc., which has received the attention and recognition of the industry and the market.

　　
"The future development of the brand is hoping to represent a Chinese spirit and lead the mainstream culture and fashion." Tian Qi Ming said.