Technological Innovation Helps Leather Industry Get Out Of The Predicament And Sail The Blue Ocean

Leatherwear

Zhejiang Leather Industry Association has actively guided Zhejiang enterprises to participate in the famous international exhibitions such as Germany's international shoes exhibition.

Du Sell Dov international shoes exhibition is a fine shoe exhibition. The threshold requirements are high. At the beginning, its offices in Shanghai are not comfortable with Wenzhou shoes. Li Weijuan persuaded the office staff to go to the enterprise to inspect the site, and was guaranteed by the provincial Leather Industry Association before giving 3 booths.

From 3 booths in the first year to 17 booths, Zhejiang leather enterprises have enhanced the sense of urgency of pformation and upgrading by guiding enterprises to participate in this high-end international exhibition.

Zhejiang Leather Industry Association has facilitated the signing of a regional cooperation agreement between Pinghu, Ruian and Dongyang in the three luggage industrial areas, so that the Zhejiang bag and bag industrial base will work hand in hand to create the popularity of bags in Zhejiang.

Moreover, the association has held various Grand Prix for more than 20 consecutive years, and has infiltrated all the colleges and universities across the country.

Last year, Tongxiang's "Chong Fu Cup" fur clothing design creation Grand Prix, Dongyang "thousand Cup Cup" luggage design and creation grand prize competition, and the footwear design Grand Prix named by related enterprises were jointly named in the special area last year, and jointly held the fashion trend conference with local governments. Through competition, talents were trained and excavated, so that the industry's innovation ability was enhanced.

Li Yuzhong, vice-chairman of the China Leather Association, said: "leather goods, whether shoes, leather or bags, are all popular products.

Its consumer groups are mostly young people. The overall characteristics of their consumer groups are the pursuit of challenges, unique personality, consumption ahead and fashion.

Innovation is the source of fashion, and innovation can bring about leaps and bounds.

An enterprise can only rely on independent innovation and act as the creator of fashion, leading the fashion and creating the market.

The key to promoting industrial upgrading with independent innovation lies in enterprises.

Only by strengthening the ability of independent innovation of enterprises, forming a technological innovation system with enterprise as the main body, market orientation, and production, teaching and research, can we promote the sustainable development of the whole industry.

In fact, as a big country of leather production, China has long existed problems of small and medium sized enterprises, unreasonable product mix, export oriented products and many OEM processing enterprises.

Industry development is restricted by foreign market and the ability to resist market risks is not high. In order to maintain long-term stable development of the industry, in 12th Five-Year, we must speed up the pace of structural adjustment, gradually guide enterprises to produce more medium and high grade products, maintain a reasonable proportion of high and low grade product structure to meet market demand and enhance competitiveness; we must adapt to domestic consumption demand, develop marketable products, vigorously expand domestic markets, and expand both domestic and foreign markets; we must support and expand a large number of competitive large enterprises to promote the common development of SMEs.

Of course, innovative technology is an essential element.

Innovation is the driving force and high level is the goal.

With the development of the thousand sail race, with the power of innovation, it has the power to develop to a higher level.

Looking back the road of leather industry innovation, as leather people have a clearer understanding of the development of leather industry, and can appreciate the importance of innovation for the development of an industry.