Fashion Designer Liu Qiaosong: Stick To His Own Design Style

When the pencil is ingeniously depicting, a new style jacket comes out; on the computer screen, a group of originally cluttered clothing patterns are cleverly stitching together, forming a bright sight.

Liu Qiaosong's first impression was steady and steadfast.

Speaking of clothing, especially the Shishi clothing industry, his solid theoretical foundation is revealed.

"At the beginning of reform and opening up, China's clothing design education faculty is very weak.

Most of the students can not get effective theoretical support and fade out of the costume design circle after graduation.

According to Liu Qiaosong, he was originally a teacher of Shishi textile and Clothing Institute. In the past ten years, he witnessed the growth and growth of Shishi garment industry, especially the team of designers.

Ten years ago, the proportion of casual pants, men's wear, children's wear, sportswear and business clothes accounted for a large proportion in Shishi's clothing industry. Five or six years ago, Shishi Liangzi was trying hard to create a brand new market. Business men's wear and children's clothing were also grabbed a cake in the market.

And after being a teacher for ten years, he resolutely ran the fashion design industry.

"Because of the monotony of fabrics, colors and styles, there are few teenage clothing styles before and after 2000. Teenagers can only wear school uniforms and sportswear."

And the development of the beautiful dress just fills the vacancy, so that teenagers and middle-aged people have greater choice.

Liu Qiaosong's company mainly produces and sells beautiful clothing, mainly targeting 16 year old -40 years old consumer groups.

He believes that this consumer group is at the golden stage of life, and there is a certain degree of consumption ability and dress taste. This is a great test for fashion designers who specialize in fashion design.

"The clothing market is changing, and a new model may come out, but soon someone will follow suit."

Liu Qiaosong's heart has been entangled: whether the design is to stick to or follow suit? In the end, he found a balance, that is, integration: in the insistence of development, in the development of integration.

The fashionable clothing styles of the market are all being done by everyone. So a large number of these styles of clothing enter the market, which will lead to oversupply, which will inevitably make the style worse.

Therefore, in the same market clothing styles, fabrics and so on, stick to a unique design style, do a good job of positioning, even if the company consumption group is not big, but as long as we keep this style, distinguish from the market, will always find a piece of their own territory.

"Bringing ism" can combine clothing and absorb new elements in the market to supplement and grow itself.

But after all, this is just fresh blood, too large to follow suit, easily lead to their own style, and even changes in the soul of enterprise clothing, which will lose its original consumer group.