Wong Kwong Yu: The Three Major Principles Of "Shang Sheng"

Discussed before Wong Kwong Yu incident During the meeting, several experts who tracked the Wong Kwong Yu incident sat together to discuss this young entrepreneur in China. Some people think that Wong Kwong Yu is in prison today, and it shows clearly that he has fallen into a great depression. I think Wong Kwong Yu, a 17 year old teenager, can go to Beijing to make Gome great. The merger and acquisition of the household appliance retailing industry, which he once dominated, has greatly enhanced the credibility of the whole industry, standardized the competitive environment of the industry, and led the Gome to go strong step by step. All these needs are extraordinary wisdom and tenacity. 　

Wong Kwong Yu likes the sky very much, because he likes a big bird named "roc" very much. His company logo is a giant ROC standing on its wings. In real life, he transferred this complex to the eagle. Wong Kwong Yu seems to be born with a hawk eyed strategic vision.

When Wong Kwong Yu and his brother were about to leave Shantou to run in Phoenix pot village, he was only a 15 year old child. At that time, China was playing a large-scale "down south" tide. But the Wong Kwong Yu brothers went the opposite way and headed for the most backward and blocked Inner Mongolia. Later, he gave up the small base area in Hohhot and came to Beijing. After his foundation in Beijing, he once again abandoned the "steady" clothing business and turned to home appliances. 　

More than a dozen cities have been opened in downtown Beijing. Gome After the store, he moved off most of the stores according to the transfer of Beijing business circle, and rebuilt the store in the three ring road to achieve the new layout of Beijing. When the goods were not sold, he had advertised, and at that time advertising was still a "new thing" in China. Since then, he has joined hands with Ni Runfeng to shift the focus of operation to domestic and joint-venture appliances. Subsequently, he adjusted his strategy, directly cooperated with manufacturers, and began his national and global expansion. 　

When we talk about foxes, the first thing we associate is intelligence and intelligence. Wong Kwong Yu has a brilliant strategy in specific tactics, and even a strange card. In this sense, he does possess a kind of "Fox nature". For example, at the beginning of the operation of Gome, in order to make the customer have a strong sense of identity, he put all the goods in the store and filled the goods. He wanted to know the price of his opponent and sent someone to the store to spy on the military situation, so that the opponent would always beat himself slower.

Wong Kwong Yu ignored the old rival in Beijing, and went out of the capital to expand. But Wong Kwong Yu had his own idea. He thought that "killing" directly in Beijing and Dazhong was not the best policy. He first adjusts the strategy, first implements the national expansion, becomes the national first brand as soon as possible, after having the national scale, then turns back "takes the national strength to come to the enemy's Corner". The following fact is true: after 6 years of expansion, Gome has basically completed the national layout, but it is still difficult to get out of the capital. In May 2005, after a hearty battle of the capital, Gome regained its first throne.

In the process of Gome's nationwide expansion, Wong Kwong Yu's "Fox nature" was most effective. Fox nature has also become an immediate tactical guarantee for his "Eagle strategy".

It should be said that Wong Kwong Yu has a certain ability of "one step ahead" prediction, which is naturally his "heart to heart". Eagle strategy "

Ms. Wei Qiuli, director of Gome management center, attributed the execution of Gome's top form to "Wolf Road". According to her statement, Gome's team is actually a "wolf clan", and Wong Kwong Yu is naturally a "leader wolf". As a leader wolf, Wong Kwong Yu really has many wolf's "blood". {page_break}

Wong Kwong Yu is as tough as a wolf. When he and his brother Huang Junqin arrived in Inner Mongolia, "business" and "speculation" were basically a policy consensus. Because of their lack of experience, they had been confiscated and cheated for less than 4000 yuan of small household electrical appliances, but they persisted. It can be said that his achievement is basically the result of countless "instant insistence" and "time integration".

Wong Kwong Yu is as sharp as a wolf. He believed in "feeling": when Ni Runfeng declared war on foreign home appliance enterprises, Wong Kwong Yu did not hesitate to act as a "pioneer" in the "price war". The business district in Beijing was being transferred from within the outer ring of the Second Ring Road, and he immediately responded and drastically closed the stores within the second ring road. This "keen" has made Gome in a state of rapid development.

Wong Kwong Yu is as fast as a wolf. His "quick knife" technique is famous in the industry. He has a mantra called "three points to grasp and do it". The three points decide that his speed is fast and his opponent is at least seven points, which means that he has grasped the key fighter of seven points.

Wong Kwong Yu has the same precision as wolf. For example, Gome has strict inventory turnover rates for all commodities. Since the introduction of the ERP system in Gome in 2003, the amount of stock that is accurate to 10 days will not be much more than one.

Wong Kwong Yu likes to sum up the core competitiveness of Gome as three words: "hand, eye and heart". In fact, these three words are the portrayal of his business talent.

The so-called "hands", that is, "hands" refers to what they are engaged in, or the "progressive" thing, we must do better than our peers and be superior to others. Colleagues are using the "low price strategy" magic weapon, but Wong Kwong Yu asked "we must be a little lower than others".

The so-called "eye" is "to see in the eyes", that is, to take a step ahead of others and surpass oneself. Gome planned to open 366 stores in 2005. That being the case, a lot of things must be done one step ahead, such as site selection and selection. Sun Yiding, director of the Gome chain center, said: "I have 300 people in the chain store site selection work, mastered one or two city 60%~70% property information." He also said that the current competition is not only for big fish eating small fish, but also for fast fish and slow fish. We must act quickly to advance first and remain invincible. In addition, in order to meet the needs of talents in 366 new stores, Gome has launched the "thousand shop manager training project".

The so-called "heart" means "thinking in the mind", that is, to have a higher and greater goal. He Yangqing, director of brand management center, said: "we are thinking from ourselves and inside the enterprise, and Huang always thinks about social and historical responsibilities." Wong Kwong Yu's goal now is to "lead Gome into the world's leading appliance chain retailer and enter the world's top 500".

The frustrations of fate are never bad things. Confucius left behind in the Analects of Confucius, and Wang Yangming's life was frustrate and opened up to the first generation of Confucianism, Buddhism and Taoism. 2011 is the beginning of the new 10 year. In the next ten years, it may be those entrepreneurs who have been walking relatively smoothly. For example, Ren Zhengfei said he had a sense of numbness, no sense of honor and sense of accomplishment, and no other feelings. He is very worried now. I wonder if he has turned his mental illness into numbness of more than 100000 people. More than 100000 people are numb. How can the company get it? It is also possible that entrepreneurs who have fallen off the hook, such as Wong Kwong Yu.