Liu Qiangdong: I Am A Man Of Faith And Idols.

For the future of the company, use time to defuse the opponent's pursuit and intercept, and use the game to persuade the upstream of the industrial chain. I hope that the turnover will exceed 100 billion in five years. When the strength reaches a certain level, the influence of others is zero. When you first entered an industry, others had great influence on you. For example, books are still very large. Some publishers are afraid to cooperate with us. But it doesn't matter. After all, most publishers have already worked with us. What we need to do is to make real achievements.

There will be every industry in five years, and there will be daily necessities, clothing, 3C, mobile phones and notebooks. Now it feels like billions of dollars, and five years later it will feel that billions are nothing. Team execution is the key. In the past few years, Jingdong has been successful, or proud of our team, to assure investors that this is the only team that can succeed in any vertical industry. None of the other electricity supplier companies can do that.

The reason why it stands out from e-commerce is the insistence on user experience, including quality, price and service. These three items are important. Over the past seven years, from 2004 to this year, we have expanded our products every year, no fake goods and parallel imports. Over the past seven years, we have always maintained the advantage of price. Some time ago, some media reported that our price advantage was not there. The price of forty percent is not the lowest, but a company's sixty percent price is the lowest. What else do you want?

In terms of services, Jingdong should be the first company to see the importance of logistics to China's e-commerce. We first raised funds four years ago, saying what money can do, and we invest sixty or seventy of our capital in logistics. Most Internet Co get money to do anything. They are advertising. So far this year, most companies in this industry have done so. Jingdong is the only one not to spend a lot of money to advertise, but to do logistics.

Electronic is the Internet, technology, business is traditional business intelligence, such as management, industry resources, real and virtual, the two are indispensable, no more important argument. Many Internet entrepreneurs only have technology, no traditional business knowledge, there is a problem, traditional enterprises do e-commerce, do not know technology, there are problems. There are few people and companies that combine them. Nor is there no way. They all need to learn, and everyone has the ability to learn. If in the past one or two years, the traditional enterprise Internet has understood, it will be successful. Pure technology entrepreneurs can get the supply chain out within one or two years, and understand the following channels and succeed. {page_break}
 

There is little investment in advertising. Besides logistics, the second major investment is R & D, with more than 1760 R & D personnel. This is equivalent to the size of a large and medium-sized software company, and the wages of employees are hundreds of millions of dollars a year. It is mainly our information system. All Jingdong's information systems are developed independently, including all management systems such as ERP, warehousing and distribution. Functional modules can be divided into front-end and back-end, and process modules can be divided into product, design, research and development, testing, operation and maintenance. Through this system, we have reduced the cost and improved the operational efficiency, which is the core competitiveness of Jingdong. Just talking about webpage design, the one hundred or two hundred points in the webpage, and which points are not good will cause the user's wastage rate. The size of a word and the location of the button will affect the user experience.

Our account period is 30 days in order to make the whole Production chain More Jian Kang. We do not want to put pressure on suppliers. We have no money to do research and development, and how to supply this product. In the long run, the industrial environment will deteriorate and we will be damaged. To put a company on a large production chain, we must consider the harmony of the whole production chain. WAL-MART has more than 10000 stores worldwide, and he has done 30 days of inventory turnover. How much is his account? It's also 118 days. This shows that there is still a gap in the information management level of domestic chain stores.

In the past six months, Liu Qiangdong has been in a state of fatigue and excitement.

For him, he is playing a game, in addition to the new world (600628) Internet Co, such as fan, Dangdang, and from the old world "opponents", such as Haier, Suning, they have entered e-commerce. Liu Qiangdong believes that the key to winning is "who can run faster and learn more."

Only by winning the game can Jingdong be listed. The game is close to the terminal and ends in 2012. The marathon runner will plan the profit time in 2012, when the logistics investment period will be over. The gross profit of Jingdong mall will exceed 2 billion in 2011. He expects to make profits by the middle of next year.

"To be honest, I am a man of faith and idols!" he sat on the wide sofa, laughing and answering questions about whether WAL-MART is a benchmarking enterprise.

In 2010, the Jingdong mall, which founded 7 years ago, achieved a transaction volume of 10 billion yuan, far from WAL-MART. But Liu Qiangdong firmly believes that standing on the shoulders of the Internet, Jingdong mall is the new star of the future. The newly completed $1 billion C round of financing is a new round of sprint starting pistol.

according to Qiang Dong Liu The development of the company can be divided into three "five year plans". The first five year plan has already achieved the goal, becoming the first place in China's B2C industry. From the financial figures, it has already achieved this goal; the second five year plan has already been implemented; 2011 is the first year, it can become the best e-commerce company in China; third five years plan is to create a supply chain, and a healthy shopping production chain is formed in the place where Jingdong participates.

On the road of profitability and listing, Liu Qiangdong has chosen a tough road. Other B2C's models, such as search engines, web site navigation and so on, pull traffic, then bring sales volume. After sales, get VCs and then cash in. Liu Qiangdong said he thought that "speed would be faster". He first started with user experience and logistics infrastructure, and took a road of "electronic commerce social engineering". Liu Qiangdong said this road is "very difficult and painful", but it will be of great value after success.

The grand vision of e-commerce has arrived, but the Jingdong mall still has no plan for listing. Liu Qiangdong said, "there are many people who want to buy Jingdong stock. They can sell Jingdong shares at any time. If you are in a hurry, don't tell me that you can sell it yourself.

In life, Liu Qiangdong is a "Crazy" cross-country enthusiast. Go through the desert and Gobi. Now he stands on the shoulders of the Internet. He thinks his frontier has no boundaries.