Exclusive Interview With Brand Woman BOWTS Liao Manager: Four Series Of Stunning 2011 Autumn And Winter Show

Brand women's wear BOWTS office area

Reporter: 2011 there are several series of clothing in autumn and winter.

Liao Jingli: "BOWTS" brand clothing 2011 autumn and winter clothing mainly divided into four series.

First, the French romanticism series is inspired by the beautiful Baroque romantic style, and the exquisite craftsmanship outlines the noble life and elegance of the nobility.

Two, the magic fairyland series is inspired by the fact that we are busy walking through a reinforced concrete city forest every day, but we do not know what it is that we want. The soul can be pure, but the desire is mixed with color.

This strong contrast is officially what we want to convey: revealing the spiritual power of freedom and openness in the romantic and elegant costumes.

Three, the inspiration from the space-time series comes from the fast runway in the night. The sound waves spin and jump in space, stretching out different lines and space changes, forming many different shapes.

Four, the black charm series is inspired by the combination of surrealism and new art. Fashionable people say that black represents mystery, while the avant-garde people say that black represents cool. Mature people say that black is solemn, and black always reveals the breath of maturity and stability.

But on the other hand, black is a very strong mysterious color.

The collocation of black and lacquer creates a romantic and mysterious mystery.

Reporter: are there any other projects or activities arranged in this order meeting? For example, training seminars and franchisee exchange meetings? What is the initial purpose of arranging these activities?

Liao Jingli: in this conference, in addition to inviting the show, we also arranged a lively lecture.

Is a famous clothing store terminal management guidance expert, often green, by the teacher's lecture.

It is mainly to take this opportunity to exchange clothing store management with friends from all corners of the country, so that they can not only see a brand new release but also upgrade their terminal management level through communication.

Reporter: "BOWTS" brand clothing 2011 autumn and winter ordering will be successfully concluded. What is your next plan?

Liao Jingli: further improve the standardization, standardization and process of the company management system.

The key to the success of a Brand Company is standardised, replicable DNA.

Successful enterprises are always good at groping, summarizing, summarizing and refining rules, and then carrying out standardization, standardization and process management.

A retail store and two retail stores, which are called individual shops.

The management of this shop is relatively simple, and it can completely rely on the owner's wishes, experience and ability to manage and manage.

However, when a business needs to be upgraded to brand operation, when a brand wants to develop a chain business, when the same brand store has to expand across a variety of forms such as cross regional, self executing and affiliation, if a unified, standardized and standard management system is lacking, the brand chain system will not be able to operate normally.

Therefore, we must continue to maintain the rapid development of our costumes. Our only magic weapon is to constantly improve standardization, standardization and streamlining.

Reporter: it is understood that after the order meeting, "BOWTS" next 42 new stores will be opened one after another.

What are the requirements of joining your company brand? If you reach a cooperation intention with your company, what preferential policies will you offer to franchisees and agents?

Liao Jingli: the 42 is not accurate data.

Because some shops may be temporarily eliminated after investigation.

Our shop does not require quantity, but quality.

We hope that our partners can operate at the same time, we can unlock our ideas and upgrade our business to services. We really want to do what our customers want and provide customers with satisfactory products and services.

This year's cooperation, the company through the shop opened shop, the company will be given 100% subsidies for decoration.