• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Cakes And Risks In China's Outdoor Footwear Market

    2011/4/25 14:11:00 55

    Outdoor Footwear Industry


    In recent years, outdoors shoes market With the increasing temperature and the saturation of other traditional sports shoes market, in order to find new growth points, more and more domestic brands are transforming into outdoor sports, and they are involved in the outdoor sports shoes market, hoping to divide into a rich cake. But any business conduct has two sides of the blade. How big is the chance for these shoe brands to swarm into the group? What risks do they hide? With these questions, the reporter consulted some experts in the industry, hoping to bring some sound to the whole outdoor shoe market.


    HI-TEC CHINA product director KENNY.QIANY believes that outdoor shoes are different from other shoes. Gym shoes Only the difference between style design and material pattern, even though many sports brands have the concept of functional or technological innovation, their technical functions are quite general, while outdoor shoes are different. The distinction between the functional and technical distinctions of outdoor shoes from shoe sole to vamp, between categories and categories is also very obvious, such as waterproof and breathable functions, wear-resistant and skid resistant technology, while hiking shoes and hiking shoes belong to outdoor shoes, but their manufacturing processes and technology applications are quite different. The same kind of shoes with the same appearance and style are waterproof, breathable, or big bottoms. They are very strict in manufacturing process, and these hard work are far superior to those that have just entered the field of outdoor shoes. Only those manufacturers who have long adhered to this field can bring strong quality protection from the accumulated manufacturing experience and technological innovation. From this point of view, in the short term, these new brands can seize some of the outdoor shoes market by means of capital strength or channel advantage. But with the increasing popularity of consumers' awareness of outdoor shoes, these manufacturers who lack technological accumulation and brand details will hardly be able to maintain their combat effectiveness in competition.


    And experts who hold the same view, and Mr. Lin, a famous outdoor adventure campaigner in China, has been the first outdoor professional explorer in the country. Mr. Lin has experienced all the famous brands of outdoor shoes in the world. He believes that outdoor shoes have very high technical requirements. A pair of shoes do not make outdoor shoes, but they really become outdoor shoes. All kinds of professional classification of elevation and terrain requirements, if the altitude is not high, the choice of mountaineering shoes should be the first choice of ultra light function shoes, and if the mountain is steep, you have to focus on anti-skid function. If you climb the snow mountain, you should consider the waterproof and thermal insulation, skid resistance and other fully functional shoes, and because of high altitude and cold factors will cause the rubber sole brittleness, must buy vulcanized rubber outsole professional snow mountain shoes, and these have very high technical requirements and professional details, although most people buy shoes are only daily wear, may not need such strict requirements, but also can see the difference between outdoor shoes category and other categories. For example, the category of mountaineering includes At present, the world's best selling outdoor shoes brands have decades of technology accumulation, and their professional and technological advantages can not be replaced. At present, domestic brands are coming in. Although they can gain a certain market share in the short term by means of capital advantages and local channel advantages, they lack the professional skills of products. If they are not resolved in a short time, they will be weak in stamina.


    According to the 2010 annual survey report of China outdoor products market released by the China Textile Business Association outdoor products branch (COCA), the total retail sales of China's outdoor products market in 2010 amounted to 7 billion 130 million yuan, with a total shipment of 3 billion 210 million yuan. Since 2000, the average annual growth rate of retail sales is 47.33%, the average annual growth rate of shipments is 43.29%, and the development of the industry continues to grow at a high speed. With such a strong market performance, it is no wonder that domestic brands will flock in, but market data also show that big cakes are still carved up by international brands with strong reputation. The influence of Columbia, HI-TEC and other first-line brands is unmatched with the market appeal. Especially in the Chinese market specializing in e-commerce HI-TEC, their products almost cover all the famous Chinese e-commerce channels, you open Taobao search outdoor shoes, the forefront is HI-TEC, you go to van guest, Jingdong, Dangdang, Lok cool days, pat... All you will go to the electronic business platform, there are HI-TEC figure, and this seamless channel competition, domestic brands to contend with, odds can have geometry? These are the risks that outdoor new army need to weigh, instead of just thinking about the cake in front of us.

    • Related reading

    Anti EU Anti Dumping Reignition &Nbsp; Strictly "Made In China"

    Footwear industry dynamics
    |
    2011/4/25 11:59:00
    81

    Shoe Companies Enter The EU Market &Nbsp, And Need To Maintain "Quality And Quantity".

    Footwear industry dynamics
    |
    2011/4/25 11:52:00
    99

    中國鞋類等企業的印度市場攻略

    Footwear industry dynamics
    |
    2011/4/23 16:20:00
    138

    China'S Outdoor Fashion Shoes And Apparel Market Is Developing Rapidly.

    Footwear industry dynamics
    |
    2011/4/23 16:14:00
    64

    Big Brands Announced Price Increases Of &Nbsp; Small Shoe Companies Were In A Dilemma.

    Footwear industry dynamics
    |
    2011/4/23 9:10:00
    64
    Read the next article

    普通人的職業生涯規劃

     我發現中國人的勵志和國外的勵志存在非常大的不同,中國的勵志比較鼓勵人立下大志愿,臥薪嘗膽,有朝一日成富成貴。而國外的勵志比較鼓勵人勇敢面對現實生活,面對普通人的困境,雖然結果也是成富成貴,但起點不一樣,相對來說,我覺得后者在操作上更現實,而前者則需要用999個失敗者來堆砌一個成功者的故事。

    主站蜘蛛池模板: 亚洲色欲或者高潮影院| 国语性猛交xxxx乱大交| 国产中文欧美日韩在线| 久久伊人色综合| 青青草国产精品| 这里是九九伊人| 日本韩国中文字幕| 国产限制级在线观看| 四影虎影ww4hu32海外| 中文字幕在线观看免费| 美女张开腿让男人桶的视频| 成人欧美一区二区三区黑人免费| 四虎影视成人永久在线播放| 中国性猛交xxxxx免费看| 麻豆国产尤物AV尤物在线观看 | av无码精品一区二区三区四区| 粗喘撞吟np文古代| 大西瓜pron| 亚洲欧美日韩中文综合v日本| 69pao强力打造免费高清| 男女性色大片免费网站| 大陆三级午夜理伦三级三| 亚洲欧美色中文字幕在线| 直播视频区国产| 日韩美女一级毛片| 国产亚洲欧美在线播放网站| 中文字幕你懂的| 男女性潮高清免费网站| 国模精品一区二区三区| 人人澡人人澡人人看| 91啦中文成人| 欧美精品videosex极品| 国产激情对白一区二区三区四| 久久精品国产乱子伦| 色一乱一伦一区一直爽| 学长在下面撞我写着作业l| 亚洲第一综合天堂另类专| h片在线免费观看| 日本最新免费不卡二区在线| 哇嘎在线观看电影| 中文字幕人成乱码中国|