• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Cakes And Risks In China's Outdoor Footwear Market

    2011/4/25 14:11:00 55

    Outdoor Footwear Industry


    In recent years, outdoors shoes market With the increasing temperature and the saturation of other traditional sports shoes market, in order to find new growth points, more and more domestic brands are transforming into outdoor sports, and they are involved in the outdoor sports shoes market, hoping to divide into a rich cake. But any business conduct has two sides of the blade. How big is the chance for these shoe brands to swarm into the group? What risks do they hide? With these questions, the reporter consulted some experts in the industry, hoping to bring some sound to the whole outdoor shoe market.


    HI-TEC CHINA product director KENNY.QIANY believes that outdoor shoes are different from other shoes. Gym shoes Only the difference between style design and material pattern, even though many sports brands have the concept of functional or technological innovation, their technical functions are quite general, while outdoor shoes are different. The distinction between the functional and technical distinctions of outdoor shoes from shoe sole to vamp, between categories and categories is also very obvious, such as waterproof and breathable functions, wear-resistant and skid resistant technology, while hiking shoes and hiking shoes belong to outdoor shoes, but their manufacturing processes and technology applications are quite different. The same kind of shoes with the same appearance and style are waterproof, breathable, or big bottoms. They are very strict in manufacturing process, and these hard work are far superior to those that have just entered the field of outdoor shoes. Only those manufacturers who have long adhered to this field can bring strong quality protection from the accumulated manufacturing experience and technological innovation. From this point of view, in the short term, these new brands can seize some of the outdoor shoes market by means of capital strength or channel advantage. But with the increasing popularity of consumers' awareness of outdoor shoes, these manufacturers who lack technological accumulation and brand details will hardly be able to maintain their combat effectiveness in competition.


    And experts who hold the same view, and Mr. Lin, a famous outdoor adventure campaigner in China, has been the first outdoor professional explorer in the country. Mr. Lin has experienced all the famous brands of outdoor shoes in the world. He believes that outdoor shoes have very high technical requirements. A pair of shoes do not make outdoor shoes, but they really become outdoor shoes. All kinds of professional classification of elevation and terrain requirements, if the altitude is not high, the choice of mountaineering shoes should be the first choice of ultra light function shoes, and if the mountain is steep, you have to focus on anti-skid function. If you climb the snow mountain, you should consider the waterproof and thermal insulation, skid resistance and other fully functional shoes, and because of high altitude and cold factors will cause the rubber sole brittleness, must buy vulcanized rubber outsole professional snow mountain shoes, and these have very high technical requirements and professional details, although most people buy shoes are only daily wear, may not need such strict requirements, but also can see the difference between outdoor shoes category and other categories. For example, the category of mountaineering includes At present, the world's best selling outdoor shoes brands have decades of technology accumulation, and their professional and technological advantages can not be replaced. At present, domestic brands are coming in. Although they can gain a certain market share in the short term by means of capital advantages and local channel advantages, they lack the professional skills of products. If they are not resolved in a short time, they will be weak in stamina.


    According to the 2010 annual survey report of China outdoor products market released by the China Textile Business Association outdoor products branch (COCA), the total retail sales of China's outdoor products market in 2010 amounted to 7 billion 130 million yuan, with a total shipment of 3 billion 210 million yuan. Since 2000, the average annual growth rate of retail sales is 47.33%, the average annual growth rate of shipments is 43.29%, and the development of the industry continues to grow at a high speed. With such a strong market performance, it is no wonder that domestic brands will flock in, but market data also show that big cakes are still carved up by international brands with strong reputation. The influence of Columbia, HI-TEC and other first-line brands is unmatched with the market appeal. Especially in the Chinese market specializing in e-commerce HI-TEC, their products almost cover all the famous Chinese e-commerce channels, you open Taobao search outdoor shoes, the forefront is HI-TEC, you go to van guest, Jingdong, Dangdang, Lok cool days, pat... All you will go to the electronic business platform, there are HI-TEC figure, and this seamless channel competition, domestic brands to contend with, odds can have geometry? These are the risks that outdoor new army need to weigh, instead of just thinking about the cake in front of us.

    • Related reading

    Anti EU Anti Dumping Reignition &Nbsp; Strictly "Made In China"

    Footwear industry dynamics
    |
    2011/4/25 11:59:00
    81

    Shoe Companies Enter The EU Market &Nbsp, And Need To Maintain "Quality And Quantity".

    Footwear industry dynamics
    |
    2011/4/25 11:52:00
    99

    中國鞋類等企業的印度市場攻略

    Footwear industry dynamics
    |
    2011/4/23 16:20:00
    138

    China'S Outdoor Fashion Shoes And Apparel Market Is Developing Rapidly.

    Footwear industry dynamics
    |
    2011/4/23 16:14:00
    64

    Big Brands Announced Price Increases Of &Nbsp; Small Shoe Companies Were In A Dilemma.

    Footwear industry dynamics
    |
    2011/4/23 9:10:00
    64
    Read the next article

    普通人的職業生涯規劃

     我發現中國人的勵志和國外的勵志存在非常大的不同,中國的勵志比較鼓勵人立下大志愿,臥薪嘗膽,有朝一日成富成貴。而國外的勵志比較鼓勵人勇敢面對現實生活,面對普通人的困境,雖然結果也是成富成貴,但起點不一樣,相對來說,我覺得后者在操作上更現實,而前者則需要用999個失敗者來堆砌一個成功者的故事。

    主站蜘蛛池模板: 久久99精品久久久久子伦| 亚洲日本va午夜中文字幕一区 | 久久天天躁夜夜躁狠狠躁2015| 色多多www视频在线观看免费 | 免费视频www| 成人欧美一区二区三区黑人3p| 国产成人综合欧美精品久久| 中文字幕国产欧美| 欧美精品一区二区三区在线| 国产性生交xxxxx免费| 一二三四在线观看免费高清视频| 欧美午夜免费观看福利片| 国产一区三区二区中文在线| 91麻豆精品国产一级| 日本精品一二三区| 亚洲香蕉久久一区二区三区四区 | 日韩精品卡二卡3卡四卡| 再深点灬舒服灬太大了添老师| 被吃奶跟添下面视频| 成人毛片18女人毛片| 亚洲免费黄色网址| 精品国产不卡在线电影| 国产特级毛片AAAAAA| 久久久久亚洲精品中文字幕| 波多野结衣系列痴女| 国产偷国产偷亚洲高清日韩| 97色伦图片7778久久| 日本xxxxxxx69xx| 亚洲成熟人网站| 精品欧洲AV无码一区二区男男| 国产精品久久久久免费a∨| 三级黄色在线视频中文| 朝鲜女人大白屁股ASS孕交| 免费日产乱码卡一卡| 2345成人高清毛片| 成年丰满熟妇午夜免费视频| 亚洲免费福利视频| 精品久久久久久| 国产午夜精品一区二区三区不卡| 一本到在线观看视频不卡| 日韩精品欧美激情国产一区 |