Ye'S Group: Successful Transformation From Garment To Multi Industry

Electronic City in Zhongguancun science and technology In the west of the park, there is a building of an area of about more than 50 thousand square meters. This building attracts many famous Chinese and foreign investors, such as China aviation media, Ding Qiao communications, Nortel network, Pohang iron and other famous foreign investment. enterprise This is the Ye Qing building. As the carrier of Ye's group's comprehensive property service system, Ye Qing house has marked Yeh's home ownership with years of full rent rate. Investment Success.

To mention Ye's group, we have to mention the two women's clothing brands of "Ye Qing" and "urban beauty". In 1992, Yip's clothing and costume design association was established in Beijing, and the development and growth of Yeh group began. The "Ye Qing" women's clothing brand, which was built by Ye's group, started in 1993, won the "JINGWAH Award" of the best seller of domestic products in Beijing. In 1996, the two brands of "Ye Qing" and "urban beauty" entered the ten place of Beijing women's clothing sales. Yip's clothing production Sale The system has been certified by ISO9001 international quality inspection system. It has become a famous trademark of Beijing at that time. It is not only household but also leading the development trend of professional women's wear.

stay Clothing field At the same time, Ye's group also realized that the traditional manufacturing industry will face more and more intense competition. A single business strategy will inevitably lead to an arduous road to the development of enterprises. As a result, after completing the original accumulation, Yip took the initiative to implement the strategic adjustment in 1999, and resolutely gave up the garment industry that had been struggling for nearly ten years, and put the vision in the field of home ownership investment. The enterprise changed from labor-intensive to capital intensive.

The first phase of Ye Qing building was built by enterprises in the strategic transformation stage. Yee seized the main direction of economic development, and took advantage of the industrial base built in the new industrial area of Wangjing, Beijing, to intervene in real estate investment. The first phase of the Ye Qing mansion was twenty thousand square meters, which was one of the larger buildings in the Wangjing area. Upon completion, the building immediately attracted the attention of Chinese banks, American Lei Tai, French arrows and other famous enterprises and branches. As financial, scientific research and business organizations, they urgently need to find office space and research and development sites suitable for operation conditions, resulting in a large demand for rental housing. Ye Qing building just provides this suitable condition. Therefore, after the completion of the first phase of the Ye Qing mansion, more than half of the lease was completed in less than half a year. After more than two years of accumulation and adjustment, ye group has basically completed the transformation of its main business. In 2003, ye Group invested in the two phase of the Ye Qing building, which was completed in 2004 only after six months.

As the achievement of home investment has been deepened, Ye has begun to explore how to improve the comprehensive service quality. Yip's Property Management Company successfully passed the ISO9001 international quality system certification in 2003. The modern service industry has greatly improved. The property service brand of Ye Qing building has gradually become one of the outstanding property service brands in Chaoyang District and even Beijing. In addition to home investment, ye will also extend its business tentacles to the financial sector. The Beijing Hengyuan microfinance Co., established in 2009, has become one of the first small loan companies in Beijing, Chaoyang District.

Looking forward to the future, Ye's group will unswervingly follow the road of home investment as the main business, and develop a variety of industries in parallel, and provide quality development environment for more Chinese and foreign enterprises, and contribute to the economic construction of Beijing.