Who Is Defining The Trend Of Swedish Fashion Design?

Thanks to H&M, Acne, etc.

In the past 10 years, Swedish fashion has won a great reputation.

However, the fashion week in Stockholm has only been shaping for nearly two or three years.

Here you can see Swedish fashion beyond experience.

What do you think of Swedish fashion first?

Is it a H&M friendly price, or a Acne style leisure style?

Or is it like a 400 kronor Cheap Monday jeans?

Frankly speaking, the Nordic design always has the impression that IKEA gives people the impression of simplicity, parity, environmental protection and practicality. But in the early February fashion week in Stockholm, some young designers are trying to change your view.

Gentle, light, feminine, and sometimes vulgar.

Ida Sjosedt's series of pink short skirts and light long skirts are far from the hard cut and neutral image of Swedish fashion, but such a conference is now growing in Sweden.

"Attending the local fashion week is the most natural decision for me, not only because Stockholm is my hometown, but also because my most valued target customers live in this city."

Sjosedt launched the first personal series in 2002.

This season, there are about 30 designers and brands in the 4 day 2011 autumn and winter fashion week in Stockholm. Apart from internationally renowned Anne Sofie Back and Cheap Monday, there are still more unfamiliar names such as Dagmar, Carin Wester and Josefin& nbspStrid.

"Regardless of the media or designers, the number of participants in this fashion week has broken the record."

Anna Eriksson, head of ASFB, organizer of fashion week, said.

Thanks to the success of H&M, Acne and other brands, Swedish fashion has gained a great reputation over the past 10 years, but Stockholm fashion Zhou Zhenzheng has only been shaping for nearly two or three years.

As a leader of local designers, Anne Sofie Back usually shows up in London Fashion Week, and actually shows her Back in Sweden.

Nonetheless, her press conference still shows a high standard: from bright colors to descending skirts, and then to the 1980s wide shoulder suit, Back keeps her rebellious style while touching the trend of the trend.

Considering that fashion is popular in the form of Celine's rational aesthetics, Swedish fashion, which has always been pragmatic, seems to be in a very advantageous position.

Like Back, the new series of Whyred also hit the middle skirt and long.

The main trend of autumn and winter in jujube is the best in Sweden this season.

When it comes to creative techniques, Whyred designer Roland Hjort says Swedish people attach great importance to functionality, so dramatic style is almost useless here.

However, if you pay close attention to the works of other designers, you will find that Whyred and Back are the so-called minorities.

Of course, J. Lindeberg and Filippa K represent the classic side of Swedish fashion, but their popularity has been overshadowed by more upbeat rising stars.

Take Local Firm as an example, the latest brand inspired by the concept of fashion brand comes from the art and design of the Soviet Union: the model with exaggerated red Eyeshadow is wearing a diamond shaped cardigan and a long cashmere dress with long knees. The fabric of different texture is stacked on the body to make them look like night animals and computer hackers.

Cheap Monday is no longer satisfied with the label of "T-shirt plus jeans", using rubber and PVC sportswear to express their future proposition.

The new series of Hope is presented in the form of short films.

Although there are some traditional Swedish elements, such as the edge of a skirt, the local characteristics of silvery weave, but his interpretation of Swedish style is not narrow.

At the same time, at the exhibition of Beckmans Fashion Design Institute held by NK department store, the complex works of students' tribute to Paris have no trace of the Scandinavian design. These young people have their own ideas about the future of Swedish fashion.

Daniel Bjork, a Swedish fashion writer, commented on Stockholm's current anti Swedish trend: "when Style.com's Fashion Critic Tim Blanks said that Acne's design was not Swedish, he was not unreasonable.

Creative workers in our country always like to look outside, so they are not insulting, but rather a compliment.

"Although the Gothic and avant-garde people generally describe Belgian fashion, the famous Six Gentlemen in Antwerp are different in style."

Bjork points out.

He believes that Swedish fashion also has many aspects, covering both the darkness of Nakkna and the romance of Sjostedt, including the simplicity of Filippa K and the avant-garde of Sandra Backlund.

The new brand Altewai.Samoe's show is this season.

One of the most satisfying press releases.

The two designers, Natalia Altewai and Randa Samoe, used their experience of working for luxury brands in Italy for their complicated details. After deviating from the minimalist way, they opened up new ideas for Swedish fashion.