Rich Birds: The Way To Break Through The Internationalization Of China's Leather Shoes Brands

More than 30 years ago, Bird of wealth Lin Heping, the founder, began to work in the small factory of the rich bird before starting from the former Soviet Union. leather shoes Orders, more than 30 years later, rich birds have developed into a large enterprise group with 40 international advanced production lines and tens of thousands of employees.

　　 Leveraging international resources to international market

In recent years, the rich bird group has always adhered to the internationalization strategy of its own brand. In the international market, the fortune bird has opened up the markets of more than 50 countries such as Russia, the United States, Singapore and Brazil, and has also carried out the international registration of Madrid trademark to launch an impact on the international brand.

In the first half of 2010, the export business of the rich and precious footwear industry reached 22 million 740 thousand US dollars, up by more than 54% compared to the same period last year. The group produced 60% of the women's shoes for export. In the first half of last year, it was still in the period when the European Union set the threshold for the import of footwear to China. Regarding this, the rich and bird group related personages explained: the EU set up "threshold" is mainly aimed at the import of low-grade shoes, and the manufacturing technology of rich and precious leather shoes is advanced, the quality of products is excellent, the products are aimed at the high-end market, and the EU can not restrict it.

It is reported that the birds and birds group has the international first-class production equipment and craft level synchronized with Italy, and has exquisite materials and rich experience. Besides, there are more than 100 top designers from home and abroad in Dongguan's information center. They always keep up with the international fashion trend and design the most fashionable leather shoes for the rich birds at any time, so that the birds are not only of excellent quality, but also have much less artistic taste than the international brands.

AnyWalk eager to move international fashion "big cake"

"Quality for survival, innovation and development", rich bird brand has been loved by the majority of consumers and has a solid consumer group, but the pursuit of higher goals and international brand momentum has been surging. Rich birds noted that in Europe, France, Italy, the United Kingdom and other countries, they saw fashionable crowd of fashionable shoe makers. After further investigation and research, the birds decided to issue a new young brand AnyWalk with high quality, high price performance and fashionable feeling.

AnyWalk faces young people who are full of vigor and vitality and yearn for freedom. We should integrate the C21 design institutes in the United States, and conduct cross-border cooperation in the international advantageous resources such as London, Hongkong and Taiwan. We will try our best to create a fashionable brand of "fashion design, high quality, comfortable, free and easy, and value for money" for the world fashion crowd, and take this as a competitive advantage to further explore the international market.

　 Formulate national standards and seize the right to speak in the industry.

Rich bird has become a real leather label shoe manufacturer in China, and has been involved in the formulation of the national leather shoes industry standard. Over 30 years of leather shoes manufacturing experience and the world's advanced production equipment and technology, the rich bird has the right to speak in the domestic leather shoes industry. In the international market, the rich birds also rely on excellent quality and elegant artistic taste to pioneer the international leather shoes fashion trend.

It is understood that the rich birds have won the "state-level Spark Program leading enterprise technology innovation center", "national Spark Program footwear industry technology innovation demonstration", "China famous brand products", "China well-known trademark", "national inspection free products", "China leather collar first shoes king" and so on as many as 100 honor.