Quality Complaints Should Be Highly Valued By &Nbsp; Igg Clothing Industry Is In China In Spring.

The English name is ETAM. World famous clothing brand 。 ETAM is fashionable and affordable, becoming the most familiar and cordial brand of young women. Since the opening of the first store in China in 1994, in the past 15 years, the group has reached 2131 stores in China (including counters), while the Ege group has only 3291 stores in the world. The Chinese market has become one of the main sources of profits of the AGG group, making ETAM AGA become a famous brand in China soon.

However, in the past 2 years, IgG has repeatedly burst out. quality problem This has affected the reputation of this world famous brand. Especially in recent years, the quality problem of AGG fashion has been exposed by the media frequently, which is also mixed with consumers' complaints and anger.

Summary of AI fashion quality problems

　　 Edgar fashion There have been several different quality problems, and consumers have been giving vent to their discontent in major web forums. The quality problems are mainly reflected in the following three aspects: Pilling, discoloration and skin irritation.

(I) IgG's pilling problem: in many cases, consumer complaints are the most important problem of IgG's pilling. When Tianjin netizens listened to the fragrance of flowers, when they visited the weekend store, the clerk recommended that she buy a red T-shirt with a dark blue vest, and also said that 279 yuan would be worth its excellent fabric quality. An hour later, the ball on the clothes has been in a state of disorder. In addition, "listening to the fragrance of flowers" said in an interview: "I thought the quality of IgG was better than before, but I bought three Ig's dress for a while, and all of them had different quality problems. The first thing was that there was a three piece sleeve with short sleeves outside, and the ball was put on once. There was something similar to a waistband on the waist, with black ornaments on it, and 3 pieces of small ornaments on the first time after wearing the fruit. Third overall, it was all right, that is, the thread of some places was a little open and could be ignored. Listening to the fragrance of flowers, I bought the T-shirt cheerfully, and I just wore 5 on the second day. According to one of her classmates, she bought a T-shirt with a small shawl as a pilling ball.

(two) the problem of fading: apart from pilling, consumers complain about the fading of Iger's clothing. Netizen "Yun Li chasing" bought a black and white sweater in Shenyang New Mart, the original price 439 yuan, spend 263 yuan to buy. Because this is the last thing, the collar is dirty, so he washed the sweater with cold water. After a while, the black began to brown and the white stripes became gray. "Yun Li Chai" told reporters in an interview. "Her colleague bought a new coat in the IgG store in January this year. There are three colors of red, white and blue out of the clothes. I didn't expect that when he washed the water, the red color went off, and the white parts were dyed. She was very angry at that time. The clothes bought at 589 yuan turned out to be inferior.

A friend also bought a lake blue jacket in agge. Once a week later, I washed it once, and when I was wearing it again, I found it was serious. The lake blue became pale blue, and I could not see any new clothes at all. It was older than the 1 year old jacket.

(three) stimulating skin problems: irritating and irritating to the skin compared with pilling and discoloration. In July 2010, according to the Beijing evening news, Beijing industry and Commerce Bureau found that the "EtamWEEKEND IgG weekend" trousers were not qualified. Experts say that too high or too high pH on clothing will irritation the skin and easily cause skin damage by other pathogens. {page_break}

In addition to the three points mentioned above, Xiao Zhang, a staff member of the Beijing industrial and commercial bureau, accepted the situation. In November 2007, a consumer bought a suede cotton dress and went back to show off with her mother. As a result, the eyed mother found that there were three small holes under the cap of the cotton dress, two of which were stitched on the same color line. If they did not sew, others thought they might have broken it by themselves, but on the seam it showed that he had been suspected of cheating. In March 15, 2008, a consumer bought a special dress in Nanjing, New Zealand. Because of the doubt that the quality of the special clothing may not be guaranteed, he asked the reason why the salesperson had a special price. The salesman replied that the style was out of date discount and the quality was no problem. So she bought a short sleeved dress. But after a few days, when I wore it, I wore it for only one day. The two short sleeves of my dress were damaged, and a small hole appeared on the back. It looked very embarrassed. My colleagues said that the breakage of the sleeves was due to the long time of the silk in the clothes, resulting in poor quality.

The waiter's attitude is not good.

The quality of clothes is obviously a problem. Many consumers go back to find the clerk to recover their losses. When the customer first bought a red T-shirt, he went back to the shop assistant and was asked by himself: is this fabric uncomfortable? When the quality of the product is obvious, the problem of comfort is not great.

Other shopping malls face products with quality problems. They say they want to go to factory for inspection, but they simply delay time. Many consumers on the Internet say they have been fooled by businesses and manufacturers. "IgG's clothes are of poor quality, and they are very poor after sale, so they sell nothing." This is a lot of angry and helpless consumers' evaluation of Iger.

Compared with pilling and stimulating the skin, the customer who bought the lake blue jacket appeared to be a lucky problem. When she returned to the store, she found the manager, and the shopkeeper said he wanted a quality inspection report. She will come to the quality supervision phone, after the fight, the other side said to have a new dress for inspection. She told the clerk about the situation. Unexpectedly, the clerk said, "then you can buy another one. After the test is finished, it will be refunded." She asked if the dress was cut when it was checked, then who was this dress? After consulting with friends and relatives, we suggest that she find a customer complaints department. She arrived at customer service, and there were two staff aged 40 or so. They called the manager of IgG for the return, and the shop assistant did not do it. Then, her mother called the customer service and began talking with the manager. The shopkeeper kept saying, "eh, eh". Besides, he never said long sentences. After a few minutes' waiting, the manager gave his boss a call and agreed to return the goods. Later, her mother told her that even if the quality inspection report should be complicated by the business, how can we make the consumers run around? {page_break}

It is never too late to mend.

In view of the frequent occurrence of quality problems in AGG fashion, consumers and agge manufacturers should reflect on it and come up with corresponding countermeasures to prevent such a problem from happening again, because this not only causes consumers to suffer, but also damages the image of AGG, even causing customers' suspicion of quality inspection departments, and will have adverse effects on the operation of the market economy as a whole.

Consumers need to see eye to eye. As consumers, we can not see the discount of famous brand clothes, but economic quality is also important. Put aside the reasons why manufacturers offer discounts, and if consumers are just buying for the sake of cheap, there is the possibility of being cheated. Therefore, before buying, consumers should consider the price and quality of products comprehensively, so they must not covet cheap and avoid being fooled.

In addition, consumers should enhance their awareness of rights protection, and when they buy products with quality problems, they can neither swallow nor swallow excessive anger. The right way is to safeguard their legitimate rights and interests by legal means. Instead of overlooking the shop assistants who are not in a good attitude, they should find ways to find customer complaints departments, reflect problems to the higher quality inspection departments, and solve problems through legitimate and reasonable means.

AGG needs to reflect deeply and take measures to maintain the reputation of famous brand. Once famous brands, which have been praised and trusted by consumers, are now frequently complained about the quality problems of consumers. First of all, in the face of many customers' complaints and questions, AGG manufacturers should send an apology letter to consumers, hoping that the brand image of AGG will not be damaged so as to restore consumers' trust and favor towards AGG. Secondly, manufacturers should recall all products with quality problems and conduct a full range of tests. By strengthening the research efforts in the production process, it is guaranteed that there will be no similar product quality problems.

Quality Supervision Department launched a sword attack

In an interview with Zhang Tao, a fashion designer at University of Technology Sydney, he said that the quality control of famous brand clothing is a problem that all supervisory departments should face. "For the relevant supervision departments, we must act according to procedures. We must ensure that every batch of products should be inspected. Before the product is sold, we not only require the shopping mall to issue inspection documents, but also require every batch of products to provide inspection documents, so as to perfect the apparel management industry chain. Garment enterprises should require upstream suppliers such as fabrics and accessories to provide quality inspection reports and strengthen industrial chain management. The most important thing is to establish a sound system management system, to strengthen the quality supervision of contracted clothing brands produced by foreign businessmen, and comprehensively and systematically grasp the quality of clothing.

All in all, for a fashion brand that has been deeply loved and trusted by Chinese consumers, there are many quality problems. It really needs reflection from all sides. Only through joint efforts of consumers, manufacturers and relevant competent departments can IgG get out of the predicament and promote the improvement of the entire garment industry and the healthy development of China's market economy.