Seven Wolves Jacket Eleven Consecutive Lead Fashion Leisure New Season

The annual reports released by the seven wolves showed that in 2010, the business revenue of seven wolves rose by 2 billion 197 million yuan, up 10.59% over the same period last year. The net profit attributable to shareholders of listed companies was 283 million yuan, an increase of 38.87% compared with the same period last year, and the basic earnings per share were 1 yuan, up 38.89% over the same period last year.

Seven wolves plan to pay 2 yuan (including tax) for every 10 shares.

Growth has exceeded the expectations of many agencies.

This good momentum of development is also confirmed by market data.

A few days ago, according to the China Business Information Center, in 2010, the seven wolves got the top priority in the two industry rankings: the wolf wolf jacket, the market share in 2010, the first seven wolf jacket, and the market share in the first 11 consecutive years.

"Business has been very good these days. Many customers feel that our products are good, new customers are numerous, and repeat customers are also very numerous."

Xiaoxia waiter, a seven store wolf store in Hangzhou, Zhejiang, introduced the clothing of the store to reporters, introducing various styles of clothes to reporters.

Xiaoxia waiter's words were not false. At about 9:30 in the evening, some customers came into the clothing store, and a customer named Li VIP bought three pieces at once.

Perhaps it is this strong momentum that keeps the seven wolves in the market to maintain the leading edge of the industry.

Eleven consecutive champions witness brand charm

"Seven wolves jacket Market ranked 11 consecutive champions, indicating that the majority of Chinese consumers love and support for the seven wolves brand, which is our driving force for continuous progress."

Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, said the seven wolves will continue to work hard on product innovation and brand culture, providing better services and more value-added products to consumers.

It is not accidental that the seven wolves won the crown in the two important rankings.

The reporter understands that the tracking rankings of the market share of individual products maintain first, first aspects, which shows that the market is fully recognized for the seven wolves subdivision products, and on the other hand, it shows that the seven wolves are out of the market vitality of product innovation.

All the seven wolves jacket can maintain market share for the first 11 years in a row. It is inseparable from their attention to science and technology, environmental protection and innovation.

According to the briefing, since then, seven wolves have been making innovations in product development, and have developed double-sided jacket, winter windbreaker, three anti pants, anti wrinkle Western-style clothes and other high technology clothing products, which has won the favor of the market.

At the same time, the seven wolves' pursuit of classic culture and frontier life constantly endows the static product with dynamic spiritual pursuit, and outlines the shape and charm of the technological innovation products, leading the times and surpassing the times.

"Dealing with the seven wolves for many years, it has indeed found that it attaches great importance to the construction of brand culture, and has devoted great efforts in product design and layout innovation. It can constantly adapt to the changes in the aesthetic trend of the times and constantly seek innovation, surpass and lead the way of life."

A Chen surnamed agent who has just attended the seven wolf 2011 autumn and winter ordering Society said he was quite satisfied with the design and style of the seven wolves this autumn and winter, and there were many innovations that he believed would win the market's approval.

Embark on the rapid development stage

There are indications that the 11 consecutive championships in the jacket market will be the number of the seven wolves entering the fast developing period.

Even in the pition period, the performance of the seven wolves remained stable and rapid growth.

After three years of -2010 pformation in 2008, seven wolves have entered a new stage of development in terms of their organizational structure, product design and R & D, supply chain management, brand building and channel construction, and their potential for development is worth looking forward to.

The intention of the seven wolves to expand the terminal channel (planned to open 800 new stores in 2011, of which more than 500 shops are open), indicates that in 2011, it will be a year of seven wolves' sprint.

The development prospects of the seven wolves are promising.

CITIC Securities Research Report said that after a meticulous management of seven wolves, the company's internal strength has been significantly improved.

Citic securities analysts believe that the current seven wolves channel inventory at a relatively low level of history, part of the provincial agents "inventory / sales" less than 10%, cash expansion and abundant power.

It is believed that the company will restart its rapid expansion in 2011.

In order to achieve this goal, the seven wolves will cooperate with more active subsidy measures and promote the increase of direct outlets in general stores through the acquisition of foreign brands.

CITIC Securities raised the stock price target of seven wolves to 39 yuan, maintaining a "buy" rating.

Haitong Securities, state securities and other domestic professional institutions have also been optimistic about the development of seven wolves, and have raised the target price of seven wolves.

It is understood that the seven wolves are vigorously strengthening the upgrading of the image of terminal stores, and vigorously expand their sales channels throughout the country. After this round of efforts, the next 3-5 years, the seven wolves will enjoy a period of rapid growth and development.

A person familiar with the operation of the seven wolves said that the seven wolves will continue to develop rapidly in the coming period.

The new season pays attention to fashion, leisure and comfortable wear.

In addition to continuous efforts in channel development, organizational structure improvement and brand communication, it is understood that in the 2011 spring and summer, the seven wolves continued to focus on product innovation and design on the basis of the continuation of the past fashion and leisure style.

For example, in the life and leisure products of the seven wolves, jackets take golf, sailing and Polo as the main creative elements. Taking full consideration of the color matching with natural summer and summer coloring, we use bright colors, such as red, yellow, blue, green and white, as well as the color collision treatment in detail to make the colors more leaping and richer. The fabric also has many characteristics such as wrinkle resistance, wearability and permeability, so as to meet the needs of body comfort in spring and summer when people go out for leisure in the summer. Three.

The jacket in its fashion business, fashion and leisure series is more textured, and its design style is more concise. Its color is mainly black, white and gray, and is more rigorous and suitable for the needs of the workplace and work scenes.

In this series, the long jacket is the new favorite, and the design with a little windbreaker is more elegant than traditional jacket.

The traditional style jacket is more focused on the change of version. Double sided jacket is still a favorite product of consumers. Besides practicality, the evolution of the details of self-cultivation version, logo, cuff or neckline rib is more fashionable.

In the new season, the seven wolves will once again take fashion and leisure to bring the customers a comfortable and natural dressing experience. Let's wait and see the new appearance of the seven wolves.