Bata President Marcello&Nbsp; Pace: Unpopular Grade Shoes.

Take active online promotion strategy and attach importance to network interaction

Reporter: your brand came from Czech at first. It is an international brand. I would like to ask, what are your promotional and promotional strategies? In China.

Mr. Pace: I think we have a certain foundation in China now. We have more than 300 stores in China, so we have basically covered the outlets.

The next promotion will focus on brand building. For example, the activities of BATA MOMENT star micro film will have further communication with our target consumers. Besides traditional media, we also pay great attention to network interaction with consumers. This should be our important promotion strategy.

Reporter: Bata has always been very supportive of environmental protection. It is also more humane for staff management. I would like to ask if this idea will continue in the Chinese market.

Mr. Pace: This is the most important concept in our group, which is the corporate culture of the group, so in China, it will also continue this people-oriented corporate culture.

We are all concerned about environmental protection all over the world. We will take into account the concept of low carbon from the production process, product pportation process and sales process. We have been carrying out several aspects of research and exploration.

For example, how to save energy in shops, how to use environmentally friendly materials in factories, these are what we have been doing and will continue.

Reporter: I see again, you have tried online shopping in the international market, online shopping is also popular in China. I would like to ask, will Bata move into China after online shopping and internet promotion?

Mr. Pace: in fact, we are taking a positive strategy in promoting the Internet. We also feel that this is a more effective way.

So in China's online shopping, we are also exploring some suitable opportunities.

Sohu: how do you see the same type of competitors in the Chinese market? What are your plans to stand out?

Mr. Pace: we will all study and see what our competitors have done in the Chinese market, but we never worry too much, because we believe that we have enough confidence in such a special brand and product positioning, and the Chinese market is also very large, so that everyone can adapt to different needs of consumers.

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The most respected entrepreneurs who start from scratch and dare to challenge themselves.

Reporter: I want to ask who is your most respected entrepreneur?

Mr. Pace: RiChard Branson, Virgin Atlantic, UK, because he started from scratch, and he can do business and business as an interest and make it very interesting.

Generally speaking, I worship many people, as long as they are constantly innovating and constantly surpass themselves.

Reporter: it is very fashionable and exquisite from all aspects of your clothing and color matching. I want to ask Mr. Pace's personal fashion view.

Mr. Pace: actually, I am not a very fashionable and very crazy person. I am just a standard person. It is a more modern, modern and urbanized person who is the image of commercialization.

Reporter: which city do you think is the most fashionable?

Mr. Pace: Milan, although it is relatively a fashionable fashion, rather than a younger tide, but in a comprehensive sense, I still think Milan.

Like jeans, like people with their own attitudes.

Interviewer: who is the most fashionable lady or man you admire and admire?

Mr. Pace: I think a person should first dress appropriately, but the most important thing is that he / she must have confidence in herself, and put herself in the right place. That is to say, what I value is not something superficial, but a combination of inside and outside, not just what to wear.

For example, Italy's Marcello Hastroianni, maybe you don't know much about it, except the Italians, other people may not know much.

But he has his own attitude.

Interviewer: what's your favorite dressing style?

Mr. Pace: many years ago, I started to be relatively casual and wore no tie. I just wore it because I was interviewed by the media today.

I like jeans. I wear shirts or T-shirts, and then I wear a coat outside.

Cowboys also have various kinds, so I can wear different jeans on occasion and mood, and the results are different.

Reporter: what is the first luxury item you have? What is your favorite luxury brand?

Mr. Pace: when I was away from college, I went to work study program and bought a Giorgio Armani coat for 2 months. I felt very proud, but my mother didn't like it very much. She said I had spent too much money.

Reporter: what's your favorite brand?

Mr. Pace: very much, for me, the most appreciated brand is W Hotel. It is a global chain, and very fashionable, very stylish, and to take care of the customers very well.

Interviewer: do you like art and culture? What kinds of people do you like?

Mr. Pace: art is very important. It motivates people to keep moving forward. I like music very much, especially exciting music, including many popular street music. I like to take concerts with my family. I think music is a very important culture.