Designer Brand MOUSE&Nbsp; JI Zen Buddhism Blooming In China

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Ji Pingsheng, the Jiangsu man, studied ceramic art design in his early years. Although he was more willing to call himself an artist rather than a designer, he was always a monster. It was such a "play mud" Nonprofessional person who actually created a very strategic first time in the Chinese fashion circle: the MOUSE JI, a high-grade women's clothing brand from his surname and appearance, was strangely unfamiliar to most of the Chinese people. However, he received the favor of "the old Buddha" department store in the world's high-end fashion consumer attraction, and became the only representative of the Chinese clothing industry in the big competition arena.

It is also "unconventional" that Kyrgyz, who calls himself "non professional", takes his brand to the world.

With many domestic designers trying to win the international fashion circle's authoritative professional recognition route through fashion week T, Kyrgyz and MOUSE JI are more "pragmatism" and more direct to the theme -- in order to buy buyers and achieve sales as the goal.

As the first Chinese designer brand to be invited to participate in the exhibition of "world boutique brand", it is also the first Chinese brand to be invited by the department store of "old Buddha" department store. MOUSE JI became famous in the first World War. The inspiration to China's fashion industry is manifold.

Simplicity should not be more than one stroke.

How can Q:MOUSE JI grasp the use of Chinese elements?

A:MOUSE JI must be a brand with a clear Chinese impression. This is the foundation for the success of my brand.

But in MOUSE JI, you can not see cheongsam or embroidery dragon painting Phoenix these intuitive Chinese elements, can show the brand Chinese attribute is the Chinese Zen.

I never stressed the intuitive display of Chinese elements, but carried on the simplicity of Chinese painting, "no more than one pen, no less."

This is the "art core" of the brand design concept.

It can even be said that MOUSE JI has only the design idea of China.

It is precisely because I am not using simple cultural symbols, not the stack of Chinese elements, so I do not have to worry about duplication of works.

This is completely different from the short-term and temporary Chinese elements adopted by European designers in a certain period.

Q: are there any designers you like better?

A: when I first studied design, I liked D&G better. Their style was very different from that of MOUSE JI. Later, I liked Armani more slowly, lighter, calm, understated, and plain.

The clothing of Q:MOUSE JI has been widely used in silk and linen fabrics. Although they are comfortable to wear, they are not good at taking care of them. Have you considered this problem?

A: I am very opposed to ironing and do not like mechanized and flat things.

I advocate naturalism, so the material of MOUSE JI is the same. It does not require special treatment, or even machine washable, including silk fabrics. They show the beauty of natural texture.

Appearance is the reaction of inner temperament.

Q: what are the attractive women in your eyes?

A: attractive women have the connotation, the beauty of temperament, and the confidence from inside to outside. It is shown on clothing that "I choose what I like and do not drift with the tide".

Appearance is the reaction of inner temperament, others can not see your heart, but you can understand your thoughts and taste through the clothes and accessories you choose.

So appearance is very important. Judging from appearances is right.

Q: what are the main problems of Chinese dress matching?

A: or color matching, which is the easiest mistake for Chinese people, especially the stars in the domestic performing arts. They don't know how to dress in life. They often wear red jeans or blue jeans, or white shoes.

These are low-level mistakes in clothing. Following the following three basic principles, you can get twice the result with half the effort.

1., style should be unified.

You have to know what style you are suitable for: cowboy, ladies and celebrities.

Set the style and choose all the clothes of the same style.

2. color matching should be coordinated.

This is very important. What attracts the eyes most is the color of clothes. We should pay attention to two aspects: first, the unity of colors, and the coloring of colors.

The blue color is cool, such as blue, green, purple, and so on. Red is the warm color, such as red, yellow, orange and so on.

It is not the best choice to choose the simplest insurance matching.

You can match them in the same color system, or match with polar colors - black and white.

Secondly, color contrast (brightness and shade) should be measured.

The collocation of the whole body should not be too large.

But try not to wear the same color of the suit, too stiff, you can choose the same color but different materials.

3., foster strengths and circumvent weaknesses.

For example, flat chest should be moderately low collar, not wear high collar T-shirt; small belly or too plump should choose loose long gown, not suitable for wearing tight blouses; inverted trapezium is a common problem of Asian women, buttocks full should not wear high waist pants, also can not put the shirt in trousers, to use low waist pants to change the visual angle.

Accessories without a lot of fun

Q: is there any accessories that are really practical and versatile?

A: there are no matching accessories. Matching clothes is called decoration.

Accessories are the complement of clothing, the main style of accessories must be consistent with clothing, and can not exist independently of clothing.

From modeling to color, it must conform to the main theme of clothing.

For example, MOUSE JI's clothing is simple, with black and white ash as its keynote, so her accessories must be a simple and steady color.

Q: limited budgets, unlimited possibilities -- where should clothes be invested?

A: the coat is large, and it is worth investing. According to the principle that you can't waste too much, and at the same time, you can always make yourself and others fresh, a woman has to prepare 3 jackets for replacement every week. If the economic ability is permitted, the 6 coat is the ideal figure.

In addition, at least 3 different material pants, 6 dresses and 12 shirts are also necessary.

Q: the choice of clothing is more about Time, place and occasion. How do you understand the dress in different time and place?

A: in addition to the physical personality and temperament of a natural person, people's clothing must be consistent with their social attributes.

For ordinary people, the office occupies most of the day. Besides having to wear professional clothes, women can mainly wear high class casual wear, that is, casual wear with formal dress.

It will not be as formal and formal as a formal suit. It will not be as loose and informal as a cowboy. It has enough feminine flavors and not too hot to disturb the feelings of male colleagues. Even if they attend a temporary arranged party, they will not lose part.

This is the mainstream of European women's clothing, and also slowly began to "package" in Japanese OL.

Try to try it on as many as you can.

Q: how can ordinary people find their own style as soon as possible?

A: a correct understanding of oneself is half of success. First, we should give ourselves a definite position according to our character, occupation and upcoming occasions, then choose and try out the fashion style.

Secondly, many people are most worried about not knowing that they are wearing the wrong clothes. So it is very important to see how they dress. According to their own stature, they should find a similar idol as a benchmark.

Q: your job starts with designing for European and American customers. What are the differences between their habits and attitudes towards Chinese consumers?

A: European women are willing to take the time to dress up carefully, willing to spend time playing with the details of each dress, washing their clothes with their hands and ironing their clothes.

This is different from American women. American women are concerned about comfort and convenience. They should not be too complicated to wear and throw into the washing machine.

Europeans' aesthetic choice is individualized first and popular is "different".

They do not value the reputation of the brand very much, nor do they follow suit. They do not mind what famous ladies and famous ladies wear. They choose only their own "I wear my favorite".

I once met 3 Zhejiang bosses visiting the same "Montagut" T-shirt, and I joked, "you have a very high standard of living and use Montagut to make work clothes."

Blindly following the famous brand and the lack of personality will not happen in European fashion women.

Next is the beauty of details, the details are the core of individuation, and some original details will arouse women's aesthetic desire.

Paris women have unique ways of choosing clothes, such as: she only plans to buy a dress, but she will take 5 to 6 clothes to try on, first compare the overall effect, eliminate 2-3, and then compare details to decide which one to buy.

Everything bought back is excellent.

The SANLITUN VILLAGE store in Beijing is the first shop to be located in China.

Since its opening to the world, it has been highly sought after and loved by intellectually women of different ages and levels with its personality, elegance and dreamlike fashion. During this period, many fashion celebrities, popular artists, foreign envoys and ladies have been patronage and praised.

DIFFERENT TASTE FOR UNIQUE WOMEN

MOUSE JI, to interpret the beauty of women with men's eyes, so that you can tightly lock the eyes of men.

MOUSE JI is committed to originality, individuality and fashion, and will dedicate its services to all sectors of society.

MOUSE JI Beijing Sanlitun VILLAGE shop address:

NLG-39 shop, basement 11, Sanlitun Road, Chaoyang District, Beijing.