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    Interview With Korean Designer Jin Huizhu: &Nbsp, Wearing Natural Breath.

    2011/4/22 16:04:00 234

    Designer Fashion

    There is a kind of temperament that can not be imitated; there is a kind of voice which reveals the effect that no one wins; there is a kind of life.


    Do not seek fame and wealth, hope peace of mind.

    Walk into Korean clothing

    Designer

    Jin Huizhu, wrapped in her "natural clothes", has such indifference and comfort in such a clothing life. What kind of design thoughts are soaked in these pure natural dyeing and printing techniques?

    In South Korea, every needle and line conveys the philosophy of "natural clothes" suitable for wearing, comfortable and natural life.


      



     


    Reporter: "natural clothes"

    brand

    What are the special stories of creation? What ideas do they contain?


    Jin Huizhu: modern people's pursuit of material and interests makes their body and mind weary, breaking away from the land and leaving the natural world.

    Nowadays, everyone is reflecting on the relationship between man and nature.

    What kind of sustainable development and harmony can we live happily?

    Therefore, more and more people begin to pursue health on clothing materials, while natural clothing is trying to link modern people with the nature that still leaves.

    Natural clothing is the link.


      



     


    "Natural clothing" contains love and advocation of nature, and it also sets people free from the modern compact lifestyle, returning to the past and returning to nature.

    For example, I understand that only modern people do not take lunch breaks in all mammals because they are flooded with busy production activities.

    This has already lost some of the fun of life.

    "Natural clothing" advocates such a life, comfortable, natural, from complex to simple, this is a purification process.


      



     


    Reporter: everyone's mind is different.

    fashion

    How do you define "fashion" and "natural clothes"? What kind of fashion and positioning do they have? What is their style?


    Jin Huizhu: knowing the connotation of dress is the most important fashion. Fashion is an attitude, a harmonious combination, collocation, and diversity of products reflect the inherent taste and accomplishment.

    In the middle ages, fashion was often associated with aristocrats. Noble dignity was destined to create frontiers of enjoyment. They were the future of the industry that dominated fashion.

    Today, fashion is more popular and peaceful.

    {page_break}


     


      



     


    I have been engaged in the clothing industry since 1985, and now I have been in my more than 20 years. I am growing up, and my customer base is growing. With the growth of age and experience, this group of people pays more attention to "fit" and "health", as well as the perception of life and life. This group is already divorced from the "colorful" factors in desire, and we are more fulfilling and more following our inner thoughts.

    In 1998, I created the "natural clothes". The natural clothes were low-key, unattractive, and even anti fashion. My inspiration came from the orthodox Hanfu. From this starting point, I added the "manual printing and dyeing" healthy link, and took the dark green, Tibetan blue and yellow earth as the basic colors. The products included garments, shoes, handbags, scarves and so on.

    "Natural clothing" is simple, comfortable and healthy.


      



     


    Reporter: how does "natural clothing" highlight the concept of environmental protection and health from the aspect of printing and dyeing? What kind of positioning do you have in manual printing and dyeing in modern society?


    Jin Huizhu: people often say, "clothes are the second layers of human skin", so we can see its importance in health and environmental protection.

    Manual dyeing and printing is a long history of Arts and crafts. People in ancient China called it "dyeing vale".

    In ancient times, the so-called "vale" was originally referred to as "twisted vale".

    It means that tie dye is made of string, tie, tie, tie and dye.

    It has the beauty of special color halo and texture effect which can not be achieved by other methods.

    Of course, there are many kinds of "dyed valerian", for example, hand painted, relief printing, discharge printing and others.


    Today, people call "dyeing valerian" hand printing and dyeing, mainly because the process and dyeing methods adopted are different from those of modern industrial machines.

    The machine production has the characteristics of mass production, high technology and unity. The traditional manual printing and dyeing has the characteristics of small batch and individuation, and caters to the modern people's advocating natural aesthetic taste.

    Traditional manual printing and dyeing has dual functions of practicality and artistry. Manual printing and dyeing is not an outdated and ancient thing. On the contrary, its vitality is shining brightly.


    Reporter: in addition to manual printing and dyeing, what way does the "natural garment" ensure its environmental performance? What kind of process is it about making a garment? Is there any setback in the process of promotion? Do you have any plans for the development of "natural clothes" in the future?


    Jin Huizhu: Generally speaking, we will buy the grey cloth and accessories from natural materials and come back and dye them themselves.

    Our dyes are natural dyes extracted from some plants and are completely safe.

    It will take about twenty days to a month to design, process and make a garment.

    And all of our products have relevant analysis reports to prove that our clothes are safe from raw materials to processing.


    Speaking of ways of promotion, we mainly go to some exhibitions, and some tea culture exchange meetings to introduce our products and ideas to more people to understand and promote.

    Some customers who agree with our products will have opinions on our price, but in fact, this is the cost limit.

    Although "natural clothing" is different from the general brand in terms of profit and development, our price is relative to the cost.

    We have no fixed requirements for the sale of "natural clothing", but my request for the development of "natural clothing" is: we can promote our clothing life more and promote our dress concept.


    Reporter: what does "natural clothing" mean for you?


    Jin Huizhu: "natural clothing" has a unique flavor and orientation. "Natural clothing" is not a smell of business needs, but to advocate a way of life and ideas, we seek customers who like comfortable clothes, and they are also looking for "natural clothes", which determines that "natural clothes" are not fast consumer goods, but also functional art. I put the "natural clothes" to those who love health and nature, and expect our efforts to let customers harvest different clothing life.

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