Dealing With Stores By Dealing With Beautiful Women
How to deal with big Store ? It is a topic that all suppliers are always concerned about.
When it comes to a hypermarket, whether it is a manufacturer or a distributor, it is often depressed: it is hard to enter doors, difficult to find, ugly, difficult to hear, and difficult to handle. What's more, the cost of collecting and selling suppliers is fast and ruthless. Like a powerful magnet, the Mall attracts a large number of consumers, but it also makes countless manufacturers and distributors compete.
Let's look at the relationship between love and hate from a different perspective. The relationship between stores and suppliers is very much like the relationship between beauty and pursuers in real life. There are many similarities between the two: beauty is arrogant. Because the pursuers are so numerous, they do not care much about the personal feelings of the pursuer. Big temper, easy to turn a face, expensive, especially if it is intended to coax women to be happy. For the pursuers, this leads to higher cost and higher maintenance costs, and also faces the crisis of new competitors.
Solutions to many problems in life can also be cited. business The field can at least get some inspiration from the perspective of life. If you find a way to deal with beautiful women, you can also think about dealing with stores. We imagine that in real life, what kind of pursuers are the beautiful women ultimately being? So, what suppliers have been sold to the stores? To deepen our understanding, we can imagine the following scenes to see the similarities between the pursuit of beauty and the setting up of hypermarkets.
1. powerful and powerful pursuers
In life:
It is not necessary to spend too much effort to get the beauties of the powerful and powerful (and their children) to take care of the beauty. When the post is lit, I will be XX long ~ ~ ~, and the story behind it will happen naturally.
business China:
I am the XX of the industry and Commerce Bureau (fire, public security, technical supervision, city management, etc.). I have a friend who seems to be your supplier. Is there any difficulty in your recent cooperation? Leaders are concerned with difficulties and difficulties.
2. rich pursuers
In life:
It is easier for rich people to get beauty than Gao Gan (and their children).
In business:
A supplier of an outburst unit finds a store to buy "let my product enter the market." no, how much is it? You open your mouth! "Of course, after all, no matter what the consequences are, the number of suppliers who destroy the store is very few. After all, everyone is doing business.
3. handsome guy
In life:
Handsome young men are equally willing and equal to the beauties, so that they can win the hearts and hearts of the beautiful women without the cost of money and power.
In business:
Big brands, famous brands, even if there is no entry fee and short account requirements, the hypermarket can arrange the entry. However, more than 90% of China's enterprises are still small and medium enterprises. brand Without fame, it is hard to enjoy the handsome guy's treatment.
4. the pursuers who are waiting.
In life:
The tree is bound with rattan, the vine is wrapped around the tree, and for several years, the pursuer of the day is determined to dedicate herself to the attitude that she is riding to her to play. For a long time, the beautiful woman has pity and moved heart. "Alas, if you are so rare, I will get along with you for a while."
In business:
I am not allowed to enter today? It doesn't matter. I'll come back tomorrow. I won't let me in tomorrow. I'll come back the day after tomorrow. I'll come every day! Hope is always there. But we have to calculate another account. This time cost is also a cost. The market is changing fast, business opportunities are passing away, and many times we can not afford the time.
5. a small hooligan with thick skin and thick skin.
In life:
Ignore me? Take a knife on your pretty little cheek, or do you ignore me? I'll shake your ugly things out and see what you have to see.
In business:
What? Charge me such a high fee? Don't think I'm bully! I know all about your punctuation! Your store often takes the deli food of fresh class to cooked food! The fire fighting system simply doesn't pass. The groceries often sell three products. Tomorrow I'll stab you in the newspaper and expose you to the sun!
6. an organized pursuer.
In life:
Why, I invite you to eat, do not you go, drag and despise your friends? HMM, tomorrow I will tell little Liu Xiaochen, Xiao Zhao Lao Wang Huang ~ ~ ~ everyone will ignore you and see yourself alone.
In business:
What? My settlement account has to be postponed for another 30 days. HMM! I'm going to join the two pock of Zhang San Li Si Wang. After that, everyone will not supply you, so that your shelves can be cut off to see how you do it. business !
To sum up, in these ways, the role of organizational ability and small hooligan pursuers is the most obvious. In fact, swan meat is mostly eaten by toad, so the so-called lazy man married the flower branch is the reason. In business, these two types of pursuers are also the best. The cost and time cost are the lowest, and the relative return rate is the largest. Because these two ways to deal with the store just caught the weakest store, the most vulnerable to exposure and attack.
Beauty loves beauty. It attaches great importance to its external image and reputation, and is afraid of tainting itself. However, once people are caught by the small debates, they have to swallow up their voices and compromise. The same is true for stores. Almost all stores sell their shopping environment safely and comfortably, and the quality of products is guaranteed, and they are all kinds and inexpensive. At the same time, stores are worried about problems in these areas. Once there are quality problems in the commodities they sell, or there is a serious shortage of goods, the price is high, or there are unsafe factors in the shopping environment, there is no tension at the top of the stores. Because this will not only cause consumers to be cold shoulder, but also attract relevant functional departments to close down and rectify, and at the same time, leave opportunities for competitors to be attacked. It can also be said that this is the shortcoming of stores, and stores often have tens of thousands of commodities, and the business area of tens of thousands of square meters, whether from the commodity angle or from the commodity angle. Shopping From the point of view of environment, such a large volume of goods and business area, it is not very difficult to find out something wrong, and with the media's ability to communicate and other suppliers' organizational capabilities, then you are a supplier that the store dare not provoke.
In the face of stores, you might as well look at it with beautiful women's eyes, treat it with beautiful women's way, the right way, the gentleman's villain, all kinds of methods, and there is always a suitable for you!
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