Cost Push Up Price &Nbsp; Sandals Preemptive Listing Price Increased By 20%

It's spring April. Market The spring shoes also ushered in the selling season. But in the interview, the reporter found that it should be the season for the sale and sale of single shoes in spring, but the summer sandals showed up in half a month and seized 1/3. market And its average selling price is more than that of spring shoes, which is the most expensive winter boots.

　 　 Sandals Preemptive list

Recently, reporters in the provincial capital shopping malls see that this should be a hot spring shoe sales, sandals have quietly rushed to the market, occupy some of the market share. Like BELLE, she, Sophia and other major brands, they have opened up about 1/3 of the sales area for sandals. The main display area of the counters has also been sold to sandals, giving consumers an illusion of getting into the summer ahead of time.

"Since mid March, some big brands have launched new sandals. "During the interview, a saleswoman of a woman's shoes told reporters that all brands now put their own sandals in the most conspicuous place in the store to attract consumers' attention.

Reporters learned in the interview that the new sandals were listed as early as "market practice". "The spring in Taiyuan is shorter. In order to seize the summer market, dealers will rush to catch the clock to catch up with the new morning. "A dealer told reporters that the weather that had suddenly increased in the preceding days had heated the summer market ahead of time, leading to a" crash "phenomenon in the sale of spring shoes and sandals this year.

　　 The price is shocking.

In addition to the earlier listing time, the price of new women's shoes this year has made many consumers feel "too much to eat". "I don't see how much the appearance has changed, but the price has gone up a lot. "In the interview, Miss Sun said that the price of a pair of sandals of the same brand last year was about 580 yuan, and the price has risen to 699 yuan this year. "The price of sandals really increased this year. I remember that the price of sandals last year was five hundred or six hundred yuan, but this year it is less than 600 yuan. "Shopping mall in Tongluowan," said a saleswoman of a brand of women's shoes.

Later, the reporter went to visit several shopping malls in our city. The price of the new sandals listed in the first place was generally between 700 yuan and 900 yuan, some even more than 1000 yuan, which increased by two or three at least last year. Sandals with fewer materials cost the winter boots.

　　 Cost push up selling price

"Sandals are less expensive, why are prices similar to winter boots this year?" in the interview, many consumers have issued similar queries. In response, dealers of some brands of women shoes explained that the increase in cost was the main reason for the increase in footwear prices. The cost of leather shoes mainly includes leather cost and labor cost. Since last winter, raw materials such as cowhide and sheepskin have been rising in price, so the price of spring shoes or summer sandals is about 20% higher than that of last year. At the same time, the wages of workers are generally rising this year, especially the sandals need to be tailored. The work is more complicated than the spring shoes, which increases the design cost and the labor cost.

In addition to cost pressures, an important push for women's shoes is a discount war in department stores. An insider, who declined to be named, said that the increase in pricing was aimed at dealing with frequent "discount wars" in shopping malls. In order to ensure their own profit margins, the major brands will reserve considerable promotional space in the pricing of commodities, which will naturally increase the overall price of sandals.