Professional Marketing Players Believe In Quality First.

Occupation

The 27 day marketing training camp's proposition: commercial society, not marketing career may be a kind of happiness, but do not understand.

In May 23, 2010, CCTV exposed the inside of the production of purple sand pot in the United States. The natural purple clay in purple sand pot products was basically made of ordinary clay or even field soil as raw material and made up of chemical preparations instead of genuine purple sand.

After the CCTV exposure, consumers were in an uproar.

Then the Beauty Company made a public apology for false statements, and promised to set up a return point in the country to accept returns.

The leading brand of the leading industry of the United States suffered this "unexpected disaster" and other brands were killed.

This incident is quite similar to the "melamine incident" in the milk powder industry, which will inevitably affect the whole electric cooker industry.

In the product brochure, the United States said: the purple sand pot inside the United States is called "purple gold fire fire liner", it is "all choose pure purple sand firing", "inside and outside, good from inside to outside", and "rich in trace elements, iron and blood enriching, good for health".

Then CCTV reporters began to break the "purple clay pot" to ask the truth!

The practice of beauty is in line with the "FAB" rule mentioned in the marketing book.

F.: product characteristics: all pure pure purple sand is used to produce A., that is, the advantages of the product: inside and outside, a good B. from inside to outside, that is, product interest: rich in trace elements, iron and blood, and good health.

From a professional point of view, the sale of the electric saucepan in the United States is simply a template for refining the selling points of small household electrical appliances.

Moreover, the United States turns professional terminology into simple, popular and vivid language of life, that is, terminal sales.

No wonder so many consumers are willing to pay high prices for these high-end products.

This seems to confirm the words of a salesperson: high-end, high-end, is to make consumers happy and gullible.

The key to refining the selling point of products is to handle them properly.

"Too real" is a fool. "Not real" is a liar.

"Too real" the boss and his boss were not happy.

Midea and Joyoung publicize the electric saucepan as a purple clay pot.

We visited the market and found that although the US and Joyoung both withdrew from GOME and Suning Appliance stores, the brands of Yali and Sanyuan are still selling normally. Is the latter actually made of purple sand?

Unfortunately, influenced by brotherhood brands, there are still few buyers.

Sometimes bad money drives out good money, and bad money shows itself. Sometimes, when the city gate is on fire, the fish will be destroyed.

Fortunately, many media have already taken responsibility for the purple sand gate, saying that the purple sand pot is missing national standards, which urgently needs government regulation.

It seems that the selling point of this refined product is still very knowledgeable.

Having made the sale, the selling point is the "selling point" in the circulation strategy, and the "opportunity point" for turning the competition strategy into defeat.

Professional marketing players only sell good quality products, which is the lifeblood of professional marketing players.

Professional marketing players believe that only the quality of products they sell is excellent, and everything they do is valuable.

Amateur marketing players no matter how the quality of products, selling goods is their lifeline, quality is produced, bad can guarantee and return.

Relative to quality, amateur marketing players pay more attention to price, and every item can be sold as long as the price is right.

Professional marketers always suggest how the quality should be improved, and amateur marketing players always shout, and the price should be lower.

The 27 day marketing training camp motto: marketing is a low threshold but highly difficult occupation. Amateur marketing players are ignorant and fearless. They often seem to be more professional than professional marketers. Career marketing players have every chance to do things, often intentionally or unintentionally, not Chang Yeyu.

Life is a marathon competition, and marketing is a competition of boxing.

Amateur marketing players play amateur games with protective gear, professional marketing players play professional league without protective clothing.

Be a professional marketing player. If you don't want to pay for 27 days, you will always be an amateur marketing player.