Chinese Standing Collar - Qipai Men's Dress "Six"

"Chinese standing collar" inherits millennial civilization and deduces new fashions.

Longteng

"Cherish the essence of the dragon of the Chinese nation, the essence of modern design in haenna and the west", and the "seven card Chinese standing collar" is the embodiment of the spirit and the national spirit of the Chinese dragon. It is smooth and natural, opening and closing, giving the man confidence. Enterprising and upward spiritual strength has injected fresh and vivid driving force to the stereotyped men's clothing market. In shaping oriental men's charm, they are unique and proud to show their national demeanour, arousing the spirit of Chinese men's self reliance and self-reliance, and the spirit of proudly upright. Be well received.

With the "Qipai Chinese collar" becoming the new favorite of the market, all garment enterprises have followed suit, and there have been many "standing collar" clothing series, but the "standing collar" standard is a blank in China, which has to worry about the order and safety of the clothing market. Seven The brand group is highly responsible for the overall brand image of Chinese clothing and the Chinese clothing consumer market. The Fujian provincial quality and Technical Supervision Bureau and the Fujian clothing and apparel industry association have formulated the Fujian provincial standard "men's suit standard". Uniform, scientific and comprehensive regulations on collar collar sewing, color fastness of finished products, formaldehyde, and so on, have effectively standardized the "collar" series clothing market. This standard has been adopted by the National Standardization Committee, and is expected to become a national standard by the end of 2007.

When a reporter asked about the future of "Qipai Chinese collar", Hong Xiaofeng, the second generation master of Qipai, said: "Qipai" should not only make the "Chinese collar" become a symbol of the revival of Chinese clothing culture, but more importantly, let the Chinese culture penetrate into the international stage of clothing. Create the Chinese fashion of the world. After winning more market share, Qipai "Chinese collar" is more pragmatic and innovative. Following the successful invitation of Wu Xuekai, the famous fashion designer, as the chief designer, Qipai group also joined Tsinghua University Academy of Fine Arts. The "seven card Chinese collar" product research and development center was set up in Tsinghua University. In the middle of 2007, Qipai invited many famous fashion designers at home and abroad to join in the design, making the seven card "Chinese collar" series clothing design upgraded comprehensively.

In order to meet the overall upgrading strategy of Qipai "Chinese collar", Qipai group has decided to set up hundreds of "seven card Chinese collar" stores in key cities in China. This will blow the trump of "Qipai Chinese collar" series of clothing into the first-line market, for the direction of Chinese clothing brand. The high-end line has set an example.

"China's heart, China's sentiment, China's creation" is the core concept of Qipai. After nearly thirty years of development, Qipai has profoundly realized that "only the national is the world." For a long time, Chinese men's clothing, dominated by fashion and fashion, is destined to usher in an audience. Ethnic culture is the theme of change. This is not only determined by fashion trends, but also by the aesthetic consciousness formed by a deep culture hidden behind a nation and nation.

This is the brand strategy of Qipai. Qipai believes that any Chinese company has the responsibility and obligation to carry the banner of revitalization of the national industry. Qipai will uphold the business philosophy of "seeking truth from facts and harmoniously coexisting". Together with domestic brotherhood clothing enterprises, we will draw a blueprint for the Chinese garment industry.

If a creation in 2003 has changed the fate of an enterprise, then a pioneering work in 2007 may affect the cultural concept of a generation of Chinese. "Wind and waves will sometimes hang on the clouds and sail the seas," and revive the Chinese clothing industry. Cards must be allowed.

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