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Chinese Standing Collar - Qipai Men'S Dress 1

2011/4/28 14:58:00 906

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Clothing brief introduction

Chinese collar

The "Chinese collar" clothing series of "Qipai" men's wear has inherited the long and profound culture of the Chinese nation, flexibly integrated traditional elements into the spirit of fashion, truly combined tradition and fashion, and is committed to leading the fashion of men's clothing.

Chinese collar is rooted in five thousand

The Chinese traditional culture of the year, inspired by the essence of dragon spirit, and creatively integrated the fashion elements of twenty-first Century, portrays the unique masculinity of Chinese men.

Seven card "Chinese collar" true love series bold introduction of Chinese clothing elements - standing collar, as China

The essence of clothing culture is standing collar is the vivid embodiment of the dragon spirit of the Chinese nation. It is smooth and natural, has a wider and wider shoulder position, and opens the thorax more fully, which is more suitable for Chinese people.

Many social and cultural celebrities are looking for seven cards to be customized.

The "seven card" Chinese collar has become the most orthodox Collar garment in the eyes of consumers.

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The waiting and returning of national culture in "dream of the Tang Dynasty"

The nugget story of Qipai "Chinese collar" from 0 to 3 hundred million

The costume of Tang Dynasty once flourished through several centuries, and the essence of the nation penetrated into today's Tang costume.

Once upon a time, China's modern fashion and fashion were occupied by foreign culture. When can it return to the grand sight of the Tang Dynasty of national culture?

This is the Chinese dream.

A Chinese standing collar, passing the brand connotation in the context of "Fashion China", delivers "dragon's essence and spirit", and aims to restore and restore national culture in the field of clothing.

From the introduction to the present only 1 years, the sales of Qipai Chinese collar has exceeded 300 million yuan.

Therefore, only clothes that make brand culture can create myths. Only clothes that make national culture are true leaders.

In the bright office of Qipai group in Jinjiang, Hong Xiaofeng recalled the three distinctive "rebound Pipa" of the Chinese standing collar.

"Chinese culture has been missing for a long time in fashion fashion dictionaries. On important occasions, suits are still the only choice for Chinese men. This is the embarrassment of Chinese costumes."

Hong Xiaofeng asked rhetorical questions, "why can't we have the fashion that contains Chinese excellent traditional culture?

Clothing? "

"Most of the three schools in Quanzhou, Ningbo and Wenzhou are adapting to foreign cultures."

Hong Xiaofeng said, "we have to do national culture, others follow fashion, and we have to create fashion, create a fashion with Chinese characteristics, and eventually rewrite the ship.

The history of fashion dominating the whole world.

As the second generation of the Qipai family, Hong Xiaofeng is also the founder of the Chinese standing collar.

Now, Hong Xiaofeng is more focused on the innovation and marketing of the Chinese standing collar. Whether it is sports culture marketing or anti season promotion, the Chinese collar is well versed in the way of "rebound".

Therefore, the future of Chinese standing collar is more clear: "every Chinese man has a Chinese standing collar."

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Story: hard hatching of a dream

Autumn 2003, harvest season.

Hong Xiaofeng started the abnormal behavior of "sowing".

In the bright sunshine, Hong Xiaofeng wrote a business plan and looked back at the development history of Qipai.

Hong Xiaofeng was ambitious at this time, and he said to himself, "China's clothing enterprises have

Thousands of homes, seven cards to get ahead, must use coffee pot to make coffee - unexpected.

Where is the breakthrough?

Hong Xiaofeng said that it had been premeditated, but not for a moment.

"We want to spread a voice. Chinese clothing can inherit the essence of culture, and it can also be anti tradition. We are looking for such a form of expression."

To be exact, clothing

The two converse propositions of tradition and fashion are thus brought together.

The realization of this idea is supported by extraordinary design and comprehension.

After many rounds of deliberation, Hong Xiaofeng has come up with a vision that is quite successful after seeing it, and to designers.

His thoughts were carefully conveys.

In the winter of 2003, Hong Xiaofeng looked at the "Chinese collar" in a number of different versions of the designer's draft.

This masterpiece made the strong, promising, elegant and resolute national atmosphere come out in full accord with his thoughts and ideals.

However, when the Chinese collar is to be defined as the seven card banner, there are unexpected storms.

Hong Xiaofeng has to gamble on Chinese standing collar. No one is willing to take this risk. Shareholders and members of the family are willing to take the risk.

It is hard to change the habit and advocation of the imported culture that dominates the development of China's modern garment industry.

This is the market prospect of China's clothing market in the face of foreign culture.

Fatal Frame.

This winter, it is a severe test for Hong Xiaofeng, a Chinese collar that has not yet been formally born.

Is it to be blocked or kept alive?

When people criticize Chinese style collar for a long time, when people think that the Chinese collar has been abandoned, when Hong Xiao Feng finally finalized the Chinese style collar and put it into production at the 2004 China International Clothing and Accessories Fair in Beijing,

The Chinese collar finally withstood the enormous pressure, ripened and ripened.

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Story: the dream is so wonderful.

From "Chinese standing collar" to "Chinese standing collar"

Before appearing in CHIC2004, in a brainstorm of brand discussion, Hong Xiaofeng proposed to change the Chinese collar to the Chinese standing collar. He believed that "China" is the key word and breakthrough point.

Subsequently, the Chinese style collar was also "expanded" into a "Chinese with strong national flavor".

National culture.

The breakthrough point he sees is very challenging. He wants to influence Chinese clothing consumption through the return of Chinese national culture, so as to establish the status of the Chinese collar in the clothing market and cultivate the consumption crowd.

This very imaginative decision itself is entering the new era.

Since the 20th century, China's economic development and cultural pformation have been very much in line with China's national conditions and market demand.

From the fever of western culture, represented by the upsurge of study abroad in the last century eight and 90s, Chinese people began to examine this craze and turn to touch and love their own national culture.

More and more Chinese are beginning to thirst for themselves.

To cater for such needs, the banner of cultural pformation and return is a strategic choice for the Chinese standing collar.

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"Fashion China"

March 2004 China International Clothing and accessories fair.

The Chinese collar garment series officially appeared, and on behalf of Qipai men's clothing, the banner of "Fashion China" was fully displayed.

Inspired by the spirit of dragon, it is rooted in the traditional Chinese culture of 5000 years.

There are many fashion elements in twenty-first Century. The debut of the Chinese leader is the biggest attraction of this Expo.

Speaking of the popularity of the Chinese standing collar, Hong Xiaofeng recalled with excitement: "at the CHIC2004 conference, many international clothing giants have arrived.

But the appearance of the Chinese standing collar has grabbed the limelight of all the major international costumes. When people see this kind of tolerance,

The national charm and modern fashion clothes showed surprise and admiration.

Coupled with the modern movement of erhu, the modern fashion is deductive in the oriental charm.

Hong Xiaofeng believes that the Chinese standing collar is the deduction and footnote of the seven card Fashion China.

"Only the national is the world", as GLANNIVERSACE, a famous designer in Italy, said: "Italy's bold and graceful accomplishments of VERSACE".

The great dream of a "Fashion China" has been opened.

Who is excited by the feeling of creating myths?

The launch of the Chinese leader has been highly recognized by the broad masses of consumers, and the products are often sold out of the cabinet as soon as they come to the cabinet.

China of Qipai special cabinet

The phenomenon of standing collar failure is common.

In the eyes of consumers, the Chinese collar can best reflect the comprehensive value of national complex, individuality, fashion sense, temperament and so on, so it has a high sense of loyalty to the Chinese collar.

Hong Xiaofeng is very proud of this. Other brands have also been imitated.

The Chinese collar clothing, but almost 90% of the consumers only recognized the Chinese standing collar of seven cards.

From the 3 moon phase CHIC in 2004 to today, only one year, the Chinese standing collar created the myth of nuggets from 0 to 300 million yuan, creating a new era of Fashion China, and China's men's wear for the first time.

Taking the Chinese standing collar as the banner, mining garments

With its cultural connotation and cultural background, Qipai has also made a way out of its brand by differentiation strategy.

According to the "500 most valuable brands in China" released in June 2004, the brand value of Qipai is ranked 1 billion 736 million in the men's clothing business.

First, become a model for the rapid development of China's garment industry.

In an exclusive interview with some media, Hong Xiaofeng and group leaders expressed themselves in the "international fashion stage", "creating the Chinese fashion of the world shoulder to shoulder", and "only the national is the world".

It is a sense of excitement for the success and miracles of the Chinese standing collar.

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Follow up: what is the future?

From the "dream back to the Tang Dynasty" is getting closer.

With the increasingly powerful national power of our country, the influence of various fields in China has become increasingly prominent on the world stage. However, the clothing industry is not quite compatible with such a sudden appearance. So far, there is not a well-known international brand known to China as a big garment country.

This is a pity for many people in the clothing industry.

Hong Xiaofeng shared the same feeling, but in addition, he also realized the pressure and challenges: the market has no boundaries. For Chinese clothing enterprises, the international competition is uninvited, and only by facing challenges can we get survival and development opportunities.

What is the future of Chinese standing collar?

Hong Xiaofeng said, just to do one thing well - not only let the Chinese collar become a symbol of the revival of Chinese clothing culture, but more importantly, let the Chinese national culture permeate the international stage of clothing and create a world of Chinese shoulders.

Fashion.

This is the radiation force, penetration force and penetration force of the Chinese standing collar.

The future development goal of the Chinese standing collar and Qipai is to enter the European and American markets in three years, and plan to carry out joint stock reform at the right time, and will also set up a global brand marketing center to build an aircraft carrier.

The brand enterprise kingdom.

The international journey of Qipai is about to begin, and the dream of "dream back to the Tang Dynasty" is getting closer and closer. A golden story of Chinese standing collar will also play a better legend.

A nation without culture will not be strong and strong, and a brand without culture will be difficult to survive. Brand culture is the soul and core of an enterprise.

In recent years, China's apparel industry has developed rapidly, but in the process of brand marketing, many new clothing brands still stay at the low level.

The marketing stage of selling or imitation is difficult to meet the requirements of competition.

When many garment enterprises are immersed in the ground superiority of manufacture and sale, the Chinese leader has led the brand culture to create and innovate marketing.

Its nugget story is undoubtedly the development and expansion of Chinese garment enterprises and international competition.

The arena has provided an excellent model and example.

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Seven card endorser -- clothing appreciation