Talking About Differentiated Marketing With Sudden Emergence

Now the food industry is a dispute among princes.

How many customers are becoming more and more helpless, and how many customers are more and more puzzled.

The writer, as a person in the industry, is deeply impressed by the fact that no businessman who is willing to lose money does not want to be a thankless boss.

Conversely, is there any solution?

Based on years of experience, I believe that differentiated marketing is a good solution.

From the point of view of product research and development, I feel too much for the varieties that can be developed.

China is really rich in food raw materials, such as agricultural and sideline products are mainly concentrated in Henan, Shandong and northeast provinces.

Take Zizyphus jujube as an example. The famous dates are Henan Xinzheng jujube, Hebei Cangzhou golden silk jujube, Xinjiang Hetian Jade Jujube, and organic jujube, black jujube, winter jujube and so on.

I remember in the dairy industry, when a factory just launched the jujube flavor yogurt, the hot sales scene kept me fresh: just a taste and less effort to buy a gift, a business general shop sold to nearly ten thousand yuan in the afternoon at two o'clock, sales in the Department of two thousand kinds of products shook the lead, actually surpassed the famous sales of fresh eggs.

This sales case is often used when I am training many managers.

As far as I know, the brand only sold yogurt with flavor of that year for about 1000000000 yuan.

Further analysis: jujube has a lot of flavors. Why are all the milk and drinks staring at red dates?

I do not deny that the existence is reasonable; but I would like to ask: is there any potential for black jujube to be dug in today's growing popularity of "eating black food, eating food and eating wild food"?

From the color point of view, blueberries are "close relatives" of black dates. Since blueberry is so popular, I think nothing is impossible - anything is possible.

Besides, frozen foods, I am a frozen professional, graduated from the largest and most professional refrigerating manufacturer in the whole country. From the perspective of the development of the old family, the company has been developing steadily, rapidly and healthily all along the way.

But for many small and medium enterprises, the author suggests that differentiated marketing should be done first and then bigger and bigger.

Obviously, let me give you an example of a shepherd's purse dumpling: you say that any manufacturer of quick frozen dumplings does not have this taste; for most enterprises, no, that's impossible.

Because this flavor ranks first among all tastes.

From the point of view of purchasing specialty, if a manufacturer has no product differentiation advantage, no price advantage, no marketing advantage, no local characteristics and so on, squeezing in to make this taste dumpling is equivalent to "sending to death", though the taste is so hot.

This is a vicious circle of economics.

Conversely, there is no room for R & D industry development?

That's a big mistake.

And not to mention the number of frozen varieties abroad, I say here a classification of wonton.

In a large supermarket chain in Nanjing, the success of wonton single product sales champion, if guess the big brand, then you guess wrong.

No one will think of it as a very unknown brand in the industry.

Guess its biggest differential marketing advantage: without him, it's just the advantage of packaging specification differentiation.

Stunned or surprised.

In short, because differences make them successful, because differences develop healthily.

Of course, there are too many successful cases of differentiated marketing in fast moving industry.

Differentiated marketing -- a dark horse that suddenly rises suddenly, wishes the manufacturer or the dealer to use this batch of "black horse", gallops the shopping mall, displays the magnificent wind!