Old Photos! Shanghai Fashion Shop Tells Fashion Stories

In England, the "thousand needle Street", a long history, brings together numerous highly skilled tailors to tailor exquisite suits for gentlemen. Similarly, since the 50s of last century, the ladies of Shanghai also have their own "private". Designer " Shanghai fashion The creation of shops has provided them with a rare superfine craftsmen, making countless beautiful cheongsam and creating a beautiful legend of Shanghai women.

After 55 years of historical vicissitudes, the Shanghai fashion shop, with its ancient Rome style architectural style, is now in line with the present age. Market The modern facilities are integrated into one of the famous fashion features shops and tourist attractions on Nanjing road pedestrian street. Its fashionable merchandise positioning, humanized business style and standardized service level make the fashion shop like a local fashion encyclopedia in Shanghai, which tells a fashion story.

Cheongsam performs beautiful legend

Maggie Cheung's 26 cheongsam in the "flower of life" is classic. Shanghai women in the film and television works constantly create a beautiful legend in cheongsam style, I am afraid that in addition to the nostalgia complex, but also with the cheongsam is the most classic spokesperson of Shanghai women can not get away from the relationship. It is true that Shanghai's fashion today has never been a dead wood, and so is the production of cheongsam. This is what makes Shanghai handmade cheongsam especially charming and charming, and the Shanghai fashion store, founded in 1956, is the continuation of Shanghai's classic time-honored brand.

Over the past half century, today, more and more international fashion masters begin to learn from Chinese fashion, especially from the cheongsam craft in Shanghai. Thus, on the eve of the Chinese New Year in 2002, Shanghai fashion shops pioneered the design of the exclusive market in the pedestrian street, expanding the fashion concept of "only the national and the world" into the business area. Among them, "Ying Long" is a gold lettered signboard custom-made in today's fashion shop cheongsam. It enjoys high reputation in Chinese political ladies and film circles, and is exported to the United States, South Korea, Singapore, Osaka, Japan and other places. {page_break}

Innovation leads professional connotation

In recent years, Shanghai fashion shop has carried out a series of improvement, upgrading, optimization and expansion work with innovative work ideas and combined with its own current situation, so as to ensure the sustainable development of the shops. In recent years, shops have made efforts to transform hardware facilities and improve the operating environment. They have invested millions of dollars in more than 20 relatively large hardware and software transformation projects inside and outside shopping malls.

At the same time, after a great change in the management concept and management pattern of Shanghai fashion shops, a new mode of "specialized brand and clothing" has been gradually formed. The store's business positioning has always been to firmly grasp the characteristics of its own camp and strengthen the connotation of prominent professionalism -- Based on the operation of famous brand in China, and making full use of the main products. On the one hand, the store has established the management orientation of famous Chinese apparel brands. Through uninterrupted brand adjustment every year, stores have substantially increased the proportion of Chinese famous clothing brands and promoted the overall management level of stores. On the other hand, in terms of professionalism, the store should take full advantage of the main products and make full use of the sales share of the main products.

Marketing pays attention to dress culture

As a clothing retailing store with rich cultural background, Shanghai fashion store combines marketing activities with clothing culture to highlight the three elements of "China", "fashion" and "fashion", forming a store's clothing culture marketing.

As early as the launch of the overall marketing, the Shanghai fashion shop focused on the main line of the overall marketing culture, and planned the Spring Festival public relations activities during the Spring Festival. Through the hot elements such as exquisite costumes, complex Facebook, aesthetical Facebook and the spring festival celebrating the Spring Festival, the traditional Chinese art fashion and clothing classics were displayed to the masses in the traditional festival of Spring Festival, which fully embodies the connotation of the inheritance and classics of the dress culture. The activity has aroused strong social concern, and has also highlighted the rich cultural details of fashion store clothing management.

The annual anniversary is the highlight of every year. Fashion stores keep pace with the times and launch different creative themes every year to attract different customers, while praising the concept of clothing culture. The creative point of the "dance forest conference" firmly grasped the opportunity of the upsurge, and the "dance fashion scene show" with the theme of "dance and clothing", and deducted the static beauty of the fashion through the dynamic aesthetic feeling of the dance, and fully expressed the changing culture of fashion and fashion. The concept of LOHAS connects clothing with health and environmental protection, and delivers a sustainable health dress concept and attitude to consumers. The theme marketing of "Huacai Cui Yan" and "Sheng Hua Zhang" series further convey the concept of dress culture that the store always admired to the public. This year's "Happy Anniversary song" is being carried out enthusiastically. Combined with the series activities of "fashion life, starting from the fashion shop", we deeply explore the store's brand building and the promotion of the fashion life concept, deepen the public's perception of the store, attract the attention of consumers, and close to the real needs of consumers. For Shanghai fashion shops, marketing is only a means to promote Chinese fashion culture and promote its fashion road.