H&M And Other 20 Brands First Entered Hunan &Nbsp; Joy And City Surprise Opening.

Reporters yesterday found in advance camp, compared with the original Bailian East, the biggest change of Le and the city is to be younger and more fashion This is not only the appearance and decoration, but also the 20 unique features of Zara, H&M and so on. brand ...

　　 H&M In the north, Zara Ju Nan

In the evening of the summer, when the breeze strikes, the bus stop can be seen everywhere. A long hair beautiful and free and handsome figure is wearing the latest H&M white skirt, which sells for 199 yuan.

Yes, H&M came to Changsha. She opened a new store at the northern end of Lok Ho City, covering an area of about 1600 square meters. Yesterday afternoon, Huang Xing North Road, a lot of girls carrying big book bags issued H&M magazines to pedestrians.

They were accompanied by C&A salesgirls, who distributed balloons printed with C&A signs.

Behind them, the city is still half closed. "Sneak in", the reporter found that the southern tip is the long-awaited Zara, the two storey storefront, quite momentum. Due to the final arrangement, Zara staff refused the reporter's request for camp.

C&A's store has a strong sense of fashion, black and white, short skirts, T-Shirts, jeans... I have been waiting for you.

AGATHA, Starbucks, anti city... They are making final preparations for today's opening.

The 20 brands entered Hunan for the first time.

"Lok Ho City" is based on the original Bailian East, and is fully cooperated by the Bailian Group and Canadian billionaire Cambridge's rich commercial real estate development experience and ideas, as well as internationally renowned architects, designers and engineers. It is believed that it will give you a "new", "fashion" and "unique" surprise. Lin Hui, general manager of Le & amp; Cheng, revealed that Le Ho City has introduced 20 international retail brands, including Zara, H&M and C&A, which have entered the Hunan market for the first time.

In Lin Hui's view, the most prominent feature of Lok Ho City is that it is the first stop shopping center in Changsha, which combines shopping, dining, leisure and entertainment. It advocates the experience of "Mall" life, and consumers can meet all the needs under one roof. It also introduces 20 international trend brands that have entered the Hunan market for the first time, including Zara, H&M, C&A, Pull&Bear, Bershka, toys and anti city. It is believed that it will bring a new, fashionable and unique Mall life experience for Hunan consumers. {page_break}

It is reported that yesterday's opening ceremony, Lok hee city will also bring a new celebration to consumers, daytime vibrant electric water drum playing, and night brand elements such as dreamlike lights show, I believe it will bring consumers a refreshing feeling.

Zara: popular taste, you want it

After 70, friends have a brand. When you were born in the same era and at the age of 36, it came from Spain to Hunan and entered the southern wing of Lok Ho City. This is Zara, a fast fashion leader. Its unique "charm" can not be resisted by many people.

It is reported that Zara, the fastest growing company in the world, belongs to the Inditex group, the global apparel retailer. It has more than 4700 stores worldwide and has more than 50 stores in China.

Located on the southern wing of Lok and south, the Zara double deck store, which runs through one or two floors, covers an area of about 1800 square meters. It will also be in today's new Zhang, with a creative team with more than 200 professional designers. Its design process is closely following the public taste. Maybe you can find what you want in it.

C&A: the price is not high. There are many things.

Sunglasses 69 yuan, bra 99 yuan, cotton pants 99 yuan, cotton POLO shirt 69 yuan...... There are many things, and the price is not high. This is the direct feeling of the first shop in Changsha C&A.

It is reported that C&A is a fashion brand from Europe. It has a history of 170 years. At present, there are more than 1400 stores in the world. The first concept store in Changsha is twenty-third in China. It is located in the north of Lok Ho City, with an area of nearly 1000 square meters. There are many selected series of women's clothing, men's wear, children's wear, underwear, accessories and so on.

C&A Brand Manager Lu Minhua revealed that the price of goods in the store was around several hundred yuan, and T-shirts in summer were below 100 yuan. From April 28th to May 2nd, you can get a C&A limited fashion crystal bag with a single receipt for 200 yuan. You can get a total of 300 yuan for a single cash register and enjoy 20 percent off discount.

H&M:

Every day there are new arrivals.

H&M's Changsha new store has an area of about 1600 square meters. It will be the ConsciousCollection white series listed in April 14th. This is an environmental protection series in 2011. It chose green natural materials such as organic cotton and regenerated polyester.

H&M is one of the reasons why it has always been sought after. LexKeijser, general manager of Greater China, who has worked in H&M for more than 20 years, revealed that over 100 designers and buyers, print writers and other teams will identify the prevailing styles according to the needs of customers, and provide customers with what they need and make appropriate adjustments to adopt fashion trends. Every season there are 8 to 10 series. "Almost every day there are new arrivals, so that consumers will always feel fresh."

As for the clothing production and marketing cycle, LexKeijser said that the basic clothing could be placed in 6 months or even six months ago, while the clothing of cutting-edge fashion could be shortened to 1, 2 months or even weeks.

Statistics show that H&M was founded in Sweden in 1947, and now has more than 2200 stores in the world. Since its entry into China in 2007, it has 52 stores in mainland China and Hongkong as at the end of April 2011.

AGATHA:

Lovely Scotland Spaniel

You must have heard of AGATHA, yes, it is "Jia Sha", but many people like to call it "Ai Jiasha dog". Now, this lovely dog has arrived in Hunan.

AGATHA from Paris was founded by designer MichelQuiniou in 1974. Since 1989, when MichelQuiniou designed a pendant based on the shape of its beloved Scotland beagle, Scottie's unique cute puppy image has quickly gained popularity among consumers, and has been integrated into many brand product designs, including earrings, necklaces, bracelets, small ornaments, and key rings.

BettyTrieu, general manager of AGATHA China, said that Hunan has long been concerned about AGATHA, and will start more stores in Hunan with the start of Le & City store.