The United States Has The Power To Tide Children's Clothing &Nbsp; MI Xidi ME&CITY&Nbsp; Kids Target Billion.

Recently, Metersbonwe On the eve of the 16th anniversary celebration, its high street brand ME&CITY is making efforts again. A news conference called the launching ceremony of the "ME&CITYKids tide boy competition" was held in Shanghai. It was led by Li Yong, the Chinese Chao Dun street dance Prince (Wang Yiming), who was "easy to get along with him." In the next two months, tens of thousands of Chinese tide boys will be on the stage to show their style.

　　 Hand in hand, DreamWorks opened today's "tide boy" competition.

Since 2000, with the increasing proportion of children aged 0-13 to the total population in China and the increasing disposable income of the population, China's children's wear market has maintained rapid growth. China's unique "421" family structure, the 70 and Post-80's only children enter the birth peak in large numbers, and are very different from their parents. consumption View, so that mom and dad are increasingly willing to invest in children, "children's clothing" has become all clothing and clothing and brand can not ignore the huge cake. However, compared to the relatively mature adult clothing market, China's children's clothing market, especially for the 3-13 year old children, has no real leading brand. The huge gap between consumer demand and market status has made Mi Xidi's children's clothing brand a great opportunity.

Mikidi's children's wear brand has been released since 2009. It is estimated that the distribution income reached 60 million in 2010, and now there are nearly 200 shops. Perhaps the result is gratifying. In 2011, MI Xi Di decided to "high-profile" and vigorously develop the franchise. It is noteworthy that in the past two years, ME&CITYKids did not vigorously publicize the popularity of the brand, but quietly carried out a series of big marketing operations, forming strategic partners with the "DreamWork DreamWorks", signing the street dance Prince (Wang Yiming), and Half Blood Prince Nie Jieming as the spokesman of the brand image. This cooperation with the new Silk Road officially launched the "Mi Xi Di Chao Tong contest" as a starting point for the brand explosion, which represents the preparation of the brand management of MI Xi Di after two years, and expects to build up momentum in 2011.

　　 New positioning of tide boy market target billion

According to the director of MI Xi Di brand, the existing brand of children's clothing in China mostly follows the cute and cute route. "Mi Xi Di" relies on the "ME&CITY" consistent urban fashion and personalized style. Every children's clothing also embodies the current fashion trend. Children's clothing brand like fashion trend should be the first case in China. Mi Xi Di hopes that the first "Mi Xi Di Chao Tong contest" can help them find many attractive "Mi Xi Di Chao Tong" to embody the brand spirit of "Mi Xi Di", and expand the influence with the help of the media, and open up a new marketing situation.

At the same time, its brand related personnel also revealed that MI Xidi's goal was to achieve sales of 200 million yuan in 2011, and the number of shops reached 500. Through the efforts of 3~5, the "Mi Xidi" will be the most influential fashion brand in China, and it will achieve billions of sales in the next 5-15 years.

In order to achieve this goal, the external competition will increase the exposure of its brand so that more children and parents can understand this brand of fashionable children's clothing. Meanwhile, in 2011, MI Xi Di will join hands with the upcoming Transformers 3 to set off another cross-border boom.

For this selection of "Chao boy", MI Xidi also has his own explanation: "tide" is not only the appearance of the child, but also the self assertion and the release of free nature. Instead of pursuing the trend information, it is better to cultivate the connotation and innovation consciousness from an early age.

It is reported that the winning Chinese tide boy will become the new spokesman of Michi Di and will go to Australia to spread the spirit of the Chao Tong from China. As brand spokesperson, its "outside" is the expression of fashion trend, and its "inside" is the model of attitude. Mi Xi Di is also committed to guiding all tide children, caring about public welfare and environmental protection from childhood, and will advocate "the most fashionable environmental protection and the most commonweal fashion".