New Changes In Clothing Market Sales

In 2010, the sales growth rate of clothing market was accelerated, and the year-on-year growth rate was obviously faster than that of last year.

2010, China

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities in major large-scale retail enterprises increased by 21.2% over the same period last year, 5.6 percentage points higher than that of the previous year, and retail sales of all kinds of clothing increased by 10.2% over the same period last year, 2.9 percentage points higher than the previous year.

Brand clothing prices rose significantly over the same period

In 2010, the clothing prices of the major national retail enterprises increased by 19.1% over the same period last year, higher than that of 2008 and 2009.

The acceleration of brand clothing prices has made them more comfortable with clothing.

Garment consumption is upgrading obviously, and sales of high-grade products are growing fast.

In 2010, the trend of garment consumption upgrading in China was obvious, mainly manifested in the consumption of high-grade shopping malls, and the rapid growth of demand for high-grade clothing.

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities in the top grade large retail enterprises in 2010 increased by 31.2% compared to the same period last year, significantly higher than those in the mid-range retail enterprises 19.2% and low.

The retail sales of high-end women's clothing with a price of more than 2000 yuan have reached an average annual growth rate of 50.6% in the past three years, which is significantly higher than the average growth rate of 24.2% in the overall market of women's clothing. The proportion of male suits in 2010 is 5.8%, and the proportion of retail sales is 23.2%, which is significantly higher than that of the previous year.

First tier cities, large retail enterprises to increase sales of clothing sales

In 2010, the retail sales of large scale retail enterprises in the first tier cities increased by 21.5% over the same period last year. For the first time in the past four years, the retail sales exceeded the national level for the first time, and the growth rate reached 9.6 percentage points compared to 2009, significantly higher than the 5.6 percentage point increase in the whole country.

The growth rate of retail sales in the first tier cities has accelerated significantly. On the one hand, consumption promotion is an important reason after the financial crisis; on the other hand, the demand for high-end consumer goods has also led to the growth of sales in the first tier cities, such as the north, Guangzhou and Shenzhen.

Online shopping has become an important channel for clothing sales.

After years of development, clothing online sales have greatly satisfied the needs of current consumers, stimulated consumption growth and expanded the market scale, and have become an important marketing channel for the clothing market.

The main performance in the following aspects: first, the proportion of residential clothing online shopping accounts for 3 percentage points of the overall clothing consumption expenditure in 2009, to 9%; two is the increase in the fashion online sales model, the diversification development trend is significant, the market competition is very fierce; three is the clothing brand enterprise integration channel, vigorously expand the online sales; the four is the increasing number of luxury goods to promote the sales growth, luxury online shopping has been irresistible, the appearance of the Fifth Avenue, the western fashion, YOOX group and other luxury retail websites.

Brand concentration declined and upscale brand grew fast.

In 2010, the brand competition in garment market increased significantly, and the overall concentration level declined significantly compared with the previous year.

According to the China National Business Information Center, the average concentration of the top ten brands of the 16 commodities was 37.5%, down 0.69 percentage points from the previous year.

While the degree of brand concentration has declined, the clothing sales brand structure of major national retail enterprises has also changed significantly, that is, the market share of high-end clothing brands has increased rapidly. For example, the overall market share of the international line brands such as Armani, Zegna, Sabatini and Dunhill has increased significantly compared with the previous year.

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2011 new sales trends to be concerned about

The price of clothing will rise obviously

In 2011, clothing prices are facing higher upward pressure. First, the pressure of rising prices of clothing raw materials in 2011 is still relatively large; two, the shortage of migrant workers, the increase in labor costs, and the rise in wages and salaries of workers will become another thrust of the rise in clothing prices in 2011. Three, such as channel fees and retail terminal fees will also become another incentive for price increases.

Online shopping scale will continue to grow rapidly

With the popularization of 3G technology, the rapid development of mobile phone business will further subvert consumer's habit of clothing consumption, and gradually make up for the shortcomings of online shopping, such as unable to try on clothes and unable to touch the texture, so that consumers can truly buy goods from all over the country without leaving home.

The scale of clothing online shopping will continue to grow rapidly.

Custom garments will prevail in a certain range.

The industrial pipeline has greatly enriched the supply of clothing commodities. However, with the continuous expansion of the demand for personalized white-collar products in urban white-collar workers, clothing customization such as tailored and manual sewing thirty years ago is becoming popular. Customization has gradually become the embodiment of identity and is an important way to meet the individual needs of consumers, and is increasingly favored by consumers.

International brands accelerate domestic market layout

In 2010, the international clothing brand continued to open shops at a higher speed. According to statistics, in 2010, the number of stores in H&M, Uniqlo and C&A increased significantly.

International brands can continuously add new stores at a faster rate, indicating that their sales mode and brand goods have been recognized by the market and there is great room for development. Therefore, it is expected that the international brand will continue to accelerate the layout of the domestic market in 2011, and there will be more international clothing brand stores in the domestic garment market.