From Dangdang To Sell Clothes, The Competition Between Synthesis And Vertical Is Always Entangled.

The competition between synthesis and vertical is always a tangled problem, each has its own market, and no one can destroy anyone.

From the perspective of user habits, a woman who sells 3C will definitely not rely on the product. This is why Jingdong sells men's wear but women wear only the reason why they can only walk thousands of times. It is excellent and large, but it is very difficult to make the clothing channel exquisite, but the Department store is a rational structure, while clothing is a perceptual consumption, without rules, as long as it looks good.

As a matter of fact, large platforms do not have the energy and patience to do fine operation of a channel, which gives vertical B2C market opportunities.

The initial brand positioning in the slow life is also found in the field of clothing B2C its own segmentation opportunities: no clothing brand is willing to go on the path of a small literary and art PK, they are doing the big market.

Therefore, every level and vertical depth have the opportunity to compete with large platforms.

Dangdang's efforts in the field of clothing will be fruitful, but it will not affect the structure of this book website, just like the addition of book categories will not affect the pattern of Jingdong.

There are rumors that dangbazaar will cooperate with the dream.

Dangdang is not good at making clothes, but dream bazaar has many years of experience in costume design and manufacture. Dangdang focuses on making a platform, and dreams bazaar concentrate on making costumes.

Dream bazaar can solve the problem of clothing design and production. When it comes to having its own members and brand advantages, there is an opportunity to complement each other.

Each store has its own characteristics. There must be some problems in selling clothes in Xidan book building. The mental and material needs are different and interfere with each other.

If I really have the determination to go all the way in the clothing business, my advice is to set up a vertical website of clothing alone, whether it is a new brand with the dream bazaar, or a channel platform like vjia and thousand search engines. There is a chance, though the latter is more realistic.

Vjia is a successful case, and Dangdang should learn from it.