Jinjiang Shoe Machine "Surge", Orders Surge

A few days ago, reporters learned that since the spring of this year, Jinjiang shoe manufacturers have ushered in a good opportunity for development: many large enterprises.

Two factors lead to an increase in orders

"This year shoe machine industry momentum is good, mainly because of the" rising water, "this year, our company has received many orders from Jinjiang's large brand shoe enterprises.

Ding Yongsheng, general manager of Xinyuan sewing machine shoe machine Co., Ltd., said that this year, many shoe factories and shoe factories in Jinjiang continue to expand their production, bringing prosperity to the shoe machine industry.

Peng Wenqing, general manager of Quanzhou Hongtai Machinery Co., Ltd., also told reporters that this year many large scale shoe factories and shoe factories in Jinjiang have further expanded their production lines.

Correspondingly, the demand of these enterprises for various shoe machines is also increasing.

"This year's orders are much larger than in previous years, and these large orders come mainly from many shoe manufacturers in Jinjiang.

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In addition, Mr. Tang, a business owner of another mold company, told reporters that the output of his company will double this year, and sales will also increase from about 40000000 to 80 million yuan.

This is mainly due to the expansion and development of shoe industry this year.

It is reported that the quality of shoe machine in China has been stable, and the export of shoe machines has considerable room for development. Many shoe makers in Jinjiang choose to walk on "two legs" in foreign trade.

"Although many of my products have 40% exports, however, most of this production doubled from domestic orders."

Tang told reporters that with the rapid development of the footwear industry in Jinjiang, he will focus more on the domestic market, especially the local market in Jinjiang.

This year's shortage of labour resources is also one of the business opportunities of the shoe machine industry.

"This year, many shoe factories and shoe factories have problems of recruitment difficulties and underemployment. They hope to compensate for this shortcoming by using machines that can reduce manpower.

And the machine we provide is to let these shoe companies save labor, improve production efficiency and reduce energy consumption, which is the future development direction of shoemaking machines.

Ding Yongsheng analysis shows that although many large shoe companies still choose to import before they buy them, this is mainly because the shoe machine industry in China is still hard to match with the core technology of the front gear.

However, in other shoe machine equipment, whether it is technology, energy conservation or environmental protection, has been able to help the development of the footwear industry.

In this regard, Shengda system

Brand effect of local shoe machine should be strengthened

Although this year's shoe machine industry in Jinjiang is very prosperous, its orders are also satisfactory, but Peng Wenqing still reluctantly told reporters that most of the orders came from the expansion of three or four line brand shoes enterprises and equipment renewal, while many large brand shoe companies still tended to buy Taiwan shoe machines.

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"Actually, there is not much difference between the present equipment of the mainland shoe machine and the technological performance of the shoe machine in Taiwan, but many brand shoes enterprises in Jinjiang still choose to buy Taiwan shoe machines, which is a problem that local shoe makers need to face up to, because now the difference is not only in the technological performance, but in the brand effect."

Peng Wenqing told reporters that in fact, after nearly 20 years of imitation, digestion and absorption, the shoe machine industry in Jinjiang had developed and designed new technology, new technology and new materials according to the development of the local footwear industry. It has already produced more kinds of shoe making equipment, and its manufacturing level is comparable to that of Taiwan shoe machine.

"However, the big brand shoe companies still tend to have Taiwan brand shoemakers with long brand history."

Peng Wenqing said that the shoe machine industry in Jinjiang should also build its own brand besides focusing on technology development.

In response, Zheng Aiping, managing director of Quanzhou Sanxing refrigeration machinery plant, also said that as a complement to the footwear industry in Jinjiang, shoe making machinery was originally derived from Taiwan.

But now, Quanzhou has also produced a large number of excellent shoemaking machinery enterprises. In the 10 years of development, local shoe machines have basically been able to form effective supporting supplies for the footwear industry.

Zheng Aiping believes that the shoe machine market in Jinjiang is a big cake, which can be seen from the shoe machine exhibition hall full of shoe fair.

How can such a big market be handed over to others? In any case, local shoe manufacturers can show their advantages if Jinjiang shoe companies choose to buy equipment locally, whether they are pportation costs or services.

Today's market is not only about technology, service but also brand.

But Khchi, general manager of Hua Jun (Fujian) shoe machine Co., Ltd. believes that because of the high price performance ratio of the second tier brand shoes enterprises, they naturally need to invest more in quality and output than other enterprises, so they prefer to buy imported equipment. Those who have low price in the market will naturally have lower profits, and they will not have the option of importing equipment at the cost of investment.

"For example, let's say cars. Why do rich people want to buy BMW Benz, and seldom buy ordinary cars? They are all used to walk instead. What's the difference? The difference is that different brands have different positioning, different brands have different services."

He said.