"Noble Birds" Launch Strategic Cooperation With Tencent

In March 30th, the Chinese curling beauty team was a guest. Tencent The sports room is the first guest to talk about curling life. The greatest pleasure of curling is to enjoy the feeling of coasting with people and sliding on the floor. In April 4th, the famous bird commentator Liu Jianhong, a famous football commentator of CCTV, visited the Tencent sports room. The first time he read the Milan derby and the New Super League in the new season, and shared the joy and life of football in celebration of football night.

This is the first two guests of the large-scale network chat program "Star Sports reception room" designed by the Tencent for the majority of Internet users and consumers. In the future, there will be a lot of sports at home and abroad. Star Share with you the joy of sports and life.

In fact, when you open QQ every day, the All In One pop-up on the sports section of the Tencent will bring you two Logo automatic turn UPS, which will recommend you to focus on the most important sports news of the day. In the sports channel competition quiz column, the guinen bird will accompany you to begin the contest of all the wonderful sports events; the more than 300 carefully built sports themes throughout the year form the "matrix", which covers the hot spots and highlights of the news, timely and accurate coverage, and at first glance you can see the new advertisements of the birds.

According to the person in charge of the brand, "in order to deepen the brand's professional attributes and the concept of" sports happiness ", following the joint launch of the four major video platforms such as Youku, potatoes, Sohu, thunder and other new media marketing in 2010, in 2011, the" noble bird "formed a strategic partnership with China's first comprehensive portal website and the second e-commerce platform Tencent network.

Lin Tianfu, chairman of the company, said that it will continue to go deep in order to improve and deepen the network interactive marketing cooperation with Tencent. According to the introduction, during the cooperation between the Tencent and the world, two teams will jointly carry out the sharing of event resources, the interactive experience of consumers and brands, online and offline campaigns, and strong advertising. Tencent will provide flexible and diversified delivery combinations and time schedules according to needs, and integrate sports channels, clients, games, and music into the communication mix. Some people in the industry think that this move reflects the diligent and continuous innovation of the Internet marketing promotion, and will rapidly enhance brand awareness and professionalism.