New Health Care "Radiation" Footwear Industry
Recently, Japan's Fukushima Daiichi nuclear power plant accident, the crisis brought about by nuclear radiation has seriously affected people's daily life.
Not long ago, the media reported that a very small amount of radioactive substances were detected in parts of more than 20 provinces in China, which caused people to fall into the deep panic of nuclear radiation.
Products such as masks, gas masks, radiation protection footwear and clothes labeled with "nuclear radiation" have become a hot market.
New health theory
Again, we are again concerned by the times and become an integral part of our lives.
New health declaration
This is an era of pursuit of happiness. This is an era of healthy pursuit.
When "god horse is already a floating cloud, health and safety is the most powerful" consciousness permeates every cell in the era, the core word of human blessing "health", "affluence" and "happiness" must be ranked first in "health". New health theory is the product of the times and a historical necessity.
Laozi said: it is good to eat, to serve well, to live in peace, to enjoy its way.
In fact, human's clothing, food and shelter are all based on health. Without health, "god horse is floating clouds".
Cao Cao once said, "the period of surplus and contraction is not only in heaven, but also in Yongnian."
The idea of human health supremacy is the driving force of new health theory.
In Arabia, a famous saying is "health is hope, hope is everything."
In fact, health is like the rising sun, full of light and hope.
Therefore, we yearn for the real sense of health. Just as we want to have the sun and have health, we will have everything.
It is war, disease, vulgar, pollution, unhealthy concept that endangers our survival. Therefore, we must change our concepts, people-oriented, harmonious and joyful, eliminate vulgar, reduce pollution, adhere to the scientific concept of development, and carry out health theory in the end.
New health concept
New health theory is a new concept of human life and industrial development in the twenty-first Century.
In a narrow sense, new health philosophy is the healthy life philosophy of twenty-first Century, and serves for people's healthy life.
New health advocates advocate modern people's enjoyable work, reasonable diet, enjoying a good living environment, proper exercise and other healthy habits.
At the same time, we urge all social activities to serve the consciousness of human health.
Broadly speaking, new health theory is a set of consciousness that contributes to the healthy development of human beings, including human health, social health, economic and scientific development, and mental health.
On the economic front, new health theory is an industrial trend based on health, environmental protection and low carbon. To a certain extent, it represents a value trend of entrepreneurial development in the post crisis era.
For the industry, the new health theory requires the industry to carry out environmental protection to achieve low-carbon development; for enterprises, the new health theory requires enterprises to design, produce, and
Management
It is permeated with the concept of science and environmental protection. In terms of products, the new health theory requires that the products developed by the enterprise focus on the physical health, mental health and human health of consumers, thus contributing to the overall health of consumers.
Form is born with wisdom, and heaven is also; strength and weakness, longevity, and human; nature of heaven and humanity.
(see Nan Dynasty Tao Hongjing's new concept of health is a new concept. Its connotation is constantly supplemented and perfected. It is benevolent and benevolent.
Observer Tan Ru believes that for the shoe and clothing industry, new health theory runs through industrial planning, enterprise operation, product design, brand marketing and other aspects, controlling the pformation and upgrading of footwear industry and the vane of scientific development, and constructs a force point for the rapid development of footwear industry.
Focus of national strategy
There is a famous saying in India: "nothing on earth is healthier than gains."
In the national strategy, nothing has been better than healthy development.
On the the third Plenary Session of the 16th CPC Central Committee of the party, the Central Committee clearly pointed out that we should establish and implement Scientific Outlook on Development, that is, "adhere to the people-oriented concept, establish a comprehensive, coordinated and sustainable development view, and promote the all-round development of the economy, society and people".
The concept of people-oriented development, comprehensive development, coordinated development and sustainable development is the cornerstone of new health theory, and the starting point and destination of new health theory.
For a long time, our country implemented the strategy of gradual reform and national development strategy of "crossing the river by feeling the stones". In strategy, we often focused on practical and short-term goals, ignoring the development concept and long-term development.
However, with the advent of globalization, information technology and knowledge-based civilization, China has gradually formed "healthy" scientific development consciousness.
China's industrialization will no longer take the path of traditional industrialization that the West has gone through, but under the guidance of the new "healthy" and "scientific" strategic objectives, promote industrialization with industrialization, and drive industrialization with information technology, so as to achieve "new industrialization".
So, what is the driving force for the future "new industrialization"? Only the new health theory.
In 2010, when the Chinese media talked about the industrial revolution in China, they mentioned the two most important words.
Low carbon
And environmental protection, all of which are related to new health theory.
In September 2010, when the state formulated seven strategic emerging industries, it put the energy conservation and environmental protection into the top seven strategic emerging industries. The first batch of 54 enterprises in Wuhan signed a "low carbon alliance" to jointly advocate the production and quality of products as the yardstick of low carbon, and become "green low carbon enterprises". Xining launched environmental protection special actions such as "illegal sewage treatment, health protection" and Zhongshan's new energy industry.
It can be said that in China's development strategy, new health is everywhere.
The outline of the 11th Five-Year plan clearly states that we should strengthen health education for all and actively advocate healthy lifestyles.
In the outline of the 12th Five-Year plan, the concept of "green development" was put forward for the first time, and it became an independent chapter, demonstrating the determination and confidence in adhering to scientific development.
China and Chinese enterprises need scientific development for their healthy development.
New health image of shoe and clothing industry
A door hinge does not worm.
Shoes and clothing industry is also the same, we must continue to innovate in order to become evergreen.
So, what is the direction of innovation in shoes and clothing industry? Observer Tan Ru believes that the functional health product with the core of new health theory is the direction of innovation in the future footwear industry.
Clothing, shoes and hats are people's daily life.
However, in the age of worrying about food and clothing, it is difficult for people to take care of the health of shoes and clothing. People's lack of health knowledge about shoes and clothing and the damage of shoes and clothing pollution to human health have not attracted enough attention.
In fact, shoes and clothing may become hidden killer hidden in the body.
In recent years, we have found banned decomposable aromatic amine dyes in the test results of footwear.
Decomposable aromatic amine, a carcinogenic garment dye, is even more toxic than formaldehyde and Sudan.
The basic technical specification for national textile products clearly stipulates that "it is prohibited to produce, sell and import textile products containing decomposable aromatic amine dyes".
Hainan entry-exit inspection and Quarantine Bureau has made clothing safety as a research topic. According to the relevant national standards, the use instructions of shirts, T-Shirts, Western-style clothes, skirts and so on nearly 20 garment varieties in Haikou and Sanya were selected for spot checks.
Shoes and clothing are directly contacted with the human body, and its pollutants will accumulate over a long period of time.
According to experts, there are many opportunities for contamination of shoes and clothing in the whole production process. Pesticides, herbicides, preservatives, mould inhibitors and moth proofing agents may have penetrated into our shoes and clothing materials. In the use of shoes and dyestuffs, the invasion of toxic substances can not be prevented. Chemicals such as oxidants, catalysts, detergents and whitening agents used in weaving process are more difficult to avoid. Azo dyes and formaldehyde, halide carriers and heavy metals used in printing and dyeing have become health killers.
Wearing shoes and shoes with excessive formaldehyde will cause fatigue, insomnia, headache, dyspnea, cough, tears, dry mouth and other symptoms. When azo dyes are used, 20 kinds of aromatic amines can be decomposed under special conditions. Their toxicity and carcinogenicity are far greater than formaldehyde. The residue of heavy metal ions in clothing can enter human body through contact with human skin, once it is gathered to liver, kidney, skeleton, heart and brain, it can cause harm to human health.
As the pace of civilization is getting closer and closer, people's living standards are generally improved. Modern people are not only concerned about the functions of shoes and clothing, such as warmth, shame, and appearance, but also pay more attention to the health function of shoes and clothing to the human body.
This undoubtedly promoted the advent of new health theory.
Since January 1, 2010, 10 national standards of clothing have been formally implemented.
The new GB not only made a concrete classification of garments, but also made clear the requirements for labeling and labeling. Moreover, many standards were the first to prohibit the toxic and harmful substances such as pH value, decomposable aromatic amine and formaldehyde.
New health theory has begun to take its lead in the footwear industry, inspiring nano functional sweaters, nankeen sweaters, anti electromagnetic radiation clothing, health care underwear, underwear, tourmaline suit, bamboo charcoal underwear, hot moxibustion, tourmaline body suit, magnetic power suit, far red clothing, magneto underwear, negative ion far-infrared magnetic power suit, coralline velvet magnetic therapy suit, body shaping magnetic power underwear thriving and emerging, and health shoes such as air conditioning shoes, breathing shoes, massage shoes, magnetic therapy shoes, slimming shoes, high blood pressure shoes, diabetic shoes and so on, which have flooded the shoe market and become the selling points of the new era.
Under the guidance of new health theory, the footwear industry not only focuses on the safety of materials, but also benefits people's health. It also makes functional clothing and shoes display a prosperous new phenomenon.
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Air conditioning shoes, a new health paradigm.
When the global financial turmoil hit China, CCTV news broadcast the news of the new footwear industry in Wenzhou: the high value-added brand has become a new driving force for export. The news carried out a 1 minute report on the nano functional air conditioning shoes of the JD shoes company, which opened the prelude to the practical battle of the new health care industry in the footwear industry.
The name of Jill's nano function air conditioning shoes originates from the air conditioning devices and functional nanomaterials in shoes. Some people call them "foot sole air conditioners".
Because the foot sole air conditioner has nano material and breathable function, it can decompose sweat gland secretion, relieve sweat and foot odor, and at the same time, there is an air conditioning device inside the shoe to remove the turbid gas in the shoe cavity when people walk, and purify the air in the shoes.
So it is very popular with consumers.
Under the leadership of nano functional air conditioning shoes, similar functional shoes such as oxygen bar shoes, breathing shoes, air conditioning shoes and so on are gradually active in the footwear industry market, forming a unique landscape of the footwear industry. This market inertia will radiate into the future, and will inevitably affect the fashion trend of the footwear industry in the future.
Under the guidance of air conditioning shoes, consumers' consumption consciousness will also change constantly, and will inevitably change the previous awareness of "only pay attention to the shoe style and seldom consider the health care of shoes."
At the same time, air conditioning shoes will also cause "herd effect", making the types of functional shoes more diversified.
At present, many shoe shops carry out foot inspection and shoes matching. According to the shape of consumers' footprints and the results of computer measurement, shop assistants report the results to customers, such as flat feet, inside and outside eight characters, X legs and so on. Then, "suit the remedy to the case", choose shoes for consumers, and sell appropriate healthy shoes to customers.
New health care makes organic shoes and clothes highlight vitality.
The connotation of new health theory embraces green environmental protection and low carbon life. For the shoe and clothing industry, new health theory is the fulcrum of innovation as well as the guidance of research and development of organic footwear.
Organic footwear is a shoe and clothing product that can eliminate pollution, protect the environment, maintain ecological balance, and is harmless to human body and healthier in the whole process of raw material production, processing, utilization and resource recovery.
According to the survey by Tan Ru, Xinjiang's colored cotton is completely natural and pollute from seed to finished product. Its growth process uses organic fertilizer, and biological methods are used to control pests and diseases without chemical products.
Therefore, clothing produced with colored cotton is increasingly popular.
Du Yuzhou, President of China Textile Industry Association, is optimistic about the prospect of inorganic clothing. He asserts that "consumers nowadays prefer to spend more money on environmental protection and safety products."
Consumers are fond of "natural beauty" and pay close attention to the harmonious relationship between people and nature. This is the necessity of clothing development.
Under the illumination of "new health" sunshine, many shoes and clothing brands tend to be healthy. The Nike, Timberland and Levis have launched organic cotton t-shirts, sportswear, casual shoes and jeans.
Lining announced not only to produce environment-friendly clothing with recycled raw materials, but also to plan to buy new products with preferential discounts to encourage consumers to recycle and reuse clothing that they did not wear.
YOUNGOR is stepping into the ranks of "organic" shoes and clothing, making it more fashionable to produce organic shoes and clothing.
There is no doubt that in the future, organic shoes and clothing products will show vitality.
Observers Tan Ru asserted that during the "12th Five-Year" period, the new concept of health will permeate every development cell in the footwear industry, and will lead the footwear industry to a new era of environmental protection, low carbon, and healthy scientific development.
The future ideal of new health theory
Celebrity Franklin has a famous saying: "keeping healthy is a duty to oneself, and even to society." obviously, health is not only the ideal of man, but also the ideal of industry and society.
It is the ideal of the extension of the new health, which makes us have many dreams for the future development of the shoes.
The costume designer HGX displayed at the 107 Guangzhou Fair represented her understanding of "new health". She took all the metal strips off the model pants and replaced them with leather. The linings of the suits were all cotton, and two thin magnets were designed on the shoulders of the suit, with massage, and the trousers were loosely ventilated with linen fabrics.
HGX said that it is the ideal of my future design to let us wear healthy every day.
Xu Hanzhen, a senior high school student at SHUTER middle school in Chengdu, hopes to wear shoes, clothes and hats made of colored cotton in the future. All shoes and hat clothes need not be dyed with a little chemical dye, but they can still be colorful and colorful.
At the same time, Xu Hanzhen hoped that the fabric used for sewing underwear should not only replace the chemical fiber with animal plant fiber, but also smells very fragrant and feels warm and smooth.
Wenzhou Yueqing middle school sophomore ho ho Yang hopes to buy air-conditioned clothing and air conditioning shoes in winter and warm in summer. These products can be made of tempering fibers. When they enter a relatively high temperature environment from normal temperature, air conditioning clothing absorbs heat. When the normal temperature environment enters low temperature environment, the air conditioning clothing can release heat, thereby slowing down the changes of body surface temperature and maintaining comfort.
It is reported that under the guidance of the new health ideal, some shoes and clothing with health care function on the human body are gradually appearing in people's vision.
British scientists have developed a special fabric that will harden quickly when struck, so as to slow down the impact force and soften immediately, without restricting the flexibility of the wearing staff.
This fabric is usually light and flexible, but it will harden within 1/1000 seconds when it hits, and the stronger the impact force, the quicker the reaction.
This kind of material can be used to make athletic kneecap, match suit, sport helmet and sports shoes suitable for running.
Recently, Japan has invented this vitamin containing fabric, which can introduce vitamin C which can be converted to vitamin A into traditional textile fabrics. When it comes into contact with human skin, it will react to produce vitamin C.
A T-shirt produces vitamin C equivalent to 2 lemon, wearing this T-shirt, people can directly absorb vitamin C through the skin.
China snow group currently produces a kind of antibacterial health care clothing: the snow Chi people use the new material including silver, Zinc Oxide and other sterilized particles to make garments.
This clothing can effectively remove the unpleasant smell and kill harmful bacteria attached to clothing.
At present, Jill has developed the "upgraded A+" nano function air conditioning shoes, whose soles are made of high elastic rubber materials, which are more wearable and lighter. The upper part of the shoe is designed with fashionable classic accessories, which is more fashionable and healthier. The structure of shoes is designed according to ergonomics, more scientific and comfortable, and insoles and soles are cushioning materials, more flexible and more protective.
Jill people are not satisfied with this. They have infiltrated the new concept of health in the development of nano function air conditioning shoes, and are eager to contribute more, more comfortable and healthier new products to consumers.
"Life is a hundred years, health is the first". Dressing and eating is normal, but it is the key to health.
Observers Tan Ru is convinced that after the material conditions of the people meet the requirement of dressing and eating, consumers are more concerned about their health and longevity. Therefore, the simple and simple desire of consumers to "health first" lays the foundation for the development of new healthier shoes and clothing, and also lays the foundation for the new healthy Changxin era.
There is no doubt that in the future, the new health doctrine will fully "radiate" the footwear industry.
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