The "Commercial Aircraft Carrier" Dream Of China'S Retail Industry

China's desire for commercial carriers is no less than the enthusiasm of military carriers.

China since 2004

In November 2010, the United States was the largest.

Besides,

From the retail of daily necessities to the sale of high-end consumer goods such as clothing, watches and diamonds, foreign chain stores are accelerating their entry into the Chinese market.

The separatist rule is not only internal friction

In Beijing, where should I go shopping?

Wangfujing pedestrian street?

Here you are

In addition, there are also some places such as Chang'an Avenue, East, China World Trade Center, Jiali, Yansha and Pacific department stores.

There are Baisheng shopping center, Renaissance commercial city, Changan shopping center, Cui Wei building, urban and rural areas in Western Chang'an Avenue.

In the past twenty years, citizens have noticed in their daily lives that many large shopping malls and various shopping malls have sprung up and seem to be larger than one.

But in fact, China has not yet formed a large chain store that can rival WAL-MART, Parkson and the new world.

Like Beijing, almost all of the other cities in China have a wide range of famous and uneven regional brand stores.

For example, in Shanghai, each big business circle basically has its own comprehensive shopping malls: bathing shop, Bailian, Dongfang commercial building, Yongle department store, land Plaza, Xujiahui Dongfang commercial building, sixth department store, Huijin department store near Nanjing Road Pedestrian Street, Meilong Town, Guangzhou City, CITIC Pacific, Hang Lung Plaza, Jiu Guang Department store, Xujiahui Shanghai Plaza and so on.

The pattern of separatist lords has made Chinese business circles very uncomfortable.

In order to attract customers, shopping malls often start a series of promotional activities, such as the most common discount coupon boom.

For discount coupons, many shopping malls are "forced".

"We don't want to do this, but we have to do it," said a senior executive at a large shopping mall in Beijing. "The loss is direct profit. Without discount, the market share will be handed over to others.

Let the share lose the right to speak to the supplier. "

According to the analysis of professionals, the homogenization competition of China's shopping malls is increasingly obvious. Many shopping malls are located at 25-45 years old, and the profit points are concentrated in women's clothing, watches, middle and high-end men's clothing, cosmetics, shoes and bags. Almost all of them are based on the combination of department stores with movie theaters, catering brands, various franchised stores and game rooms.

Faced with a common customer base, excessive discount sales actually become a kind of internal friction on the interests of shopping malls.

This dilemma makes the market competition gradually evolve into the same industry.

At the same time, we have to rethink: when shopping centres pursue sales in a quick and profitable way, who will focus on developing soft power such as customer service and market image?

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How far is the commercial aircraft carrier?

When IKEA was stationed in Beijing, countless young people poured into IKEA, watching every corner like art students visiting Le Louvre Museum.

Swedes really make every corner colorful and cute.

Since then, European style home has also become the psychological standard of many young people in China.

This is the influence of "commercial aircraft carrier".

Maybe today when we put the dishes in the cupboard and walk into the IKEA, tomorrow you will feel that the dishes should be vertically inserted on the shelves, which is more hygienic and fashionable.

Maybe we don't pay much attention to tablecloths and napkins, but maybe you will feel that you don't have a set of tablecloth and napkin when you eat.

It is not just home, but also in other large shopping malls.

When people choose shopping malls, they not only consider shopping, pay more attention to their psychological needs, emotional needs, pleasure, whether they like their style, whether they are fashionable or whether they have their own additional supporting facilities.

The chain stores in China are constantly developing and growing, but they are far behind the large chain store giants who dominate the market share, the number of stores and sales in the world. Their historical sedimentation in management, fashion, design and concept has an overwhelming temptation for Chinese people, and has strong competitiveness and influence.

With the deepening of China's reform and opening up, China's shopping malls will face increasingly severe challenges from foreign chain store giants, and urgently need to build their own "commercial aircraft carriers" to enhance their international competitiveness.

In addition to the scale benefits brought about by "commercial aircraft carriers", the desire of "commercial carriers" is no less than the enthusiasm of military carriers for the need of national pride.

In November 6, 2010, the SASAC group and the first brigade group of Beijing's SASAC finally got married.

According to the announcement, the Xidan shopping center under the West friends group will buy 100% of the new Yansha holdings of the first brigade group under the way of issuing shares.

Xidan shopping center and new Yansha holding "happy event" as the beginning, Beijing's integration of its business enterprises are also slowly opening the curtain.

Beijing SASAC said that the plan of integration is already under way, and some assets of its Wangfujing Wangfujing group, Xidan friendship group and capital tourism group may be within the scope of integration.

It is reported that the Shanghai Bailian Group, a large state-owned commercial circulation group with a registered capital of one billion yuan and a total assets of thirty billion yuan, has been greatly reduced by the integration of five listed companies such as Bailian, stock, friendship, first medicine and Lianhua supermarket.

According to Shanghai Bailian Group's 2011 announcement, the net profit attributable to parent company in 2010 increased by 50% over the same period last year.

At the same time, the company's performance in soft power such as innovation business is also outstanding. Shopping center mode (another city, Bailian central) and Qingpu and Hangzhou (for management output) outlets have achieved good performance since opening.

It seems that China's "commercial aircraft carrier" is not that far away.