"Intangible Cultural Heritage Research" Qipai Men's Clothing Brand Culture Card

Recently, the first session Seven cards Tsinghua intangible cultural heritage Research The Symposium and Research Symposium on protection fund projects were held at Tsinghua University. Hong Zhaoshe, chairman of the Intangible Cultural Heritage Fund Council and chairman of Qipai group, said that Qipai started working on intangible cultural heritage protection and research two years ago. In the course of its 30 years of development, we feel the endless intangible cultural heritage. charm At the same time, it is also realized that the best way to protect intangible cultural heritage is development and application. Qipai will be able to revitalize the intangible cultural heritage through the original Chinese fashion design, and transform it into a modern fashion that can be real and form a "seven card mode".

The industry believes that men's clothing is not only an external decoration, but a symbol of identity and taste. The brand culture behind it is more conducive to the expansion of high-end market.