Look At The Development Of Cool Sports From The Transformation Of Kappa Puma

With society Economics With the development of people's living standard, sports activities are becoming more and more important components of life. demand Increasingly, sporting goods are popular among people. consumption In China, especially for men, the amount of consumption has increased linearly, and all kinds of sporting goods brands have mushroomed. However, there are competition in the market place. The number of sports brands is various, and the quality inspection of products is not good, which not only brings certain difficulties to consumers' choice, but also is a big problem for sports brands themselves to manifest themselves and survive in the fierce competition.

Nowadays, China's sports brand market has already formed a situation of domestic brands and foreign brands being divided. As for foreign brands, Nike and Adidas occupy a large part of the market share, so that other foreign brands have to think about innovation and develop their own sales areas. Take Kappa as an example, the brand from Italy has gained a great fame in recent years. Just a few years ago, Kappa led by Italy products, and its brand promotion thought continued the development mode of Italy market, but it still competed with Adidas and Nike professionally. Until a global Kappa conference a few years ago, they discovered the "lifestyle" series of Kappa, and decided to pursue sports and fashion styles. From the South Korean clothing designers, bold and exaggerated color matching and eye-catching logo, from the TV, sports sponsors quit, began to transform the fashion brand promotion way, through sponsoring the host and sports stars to take the pure fashion fashion promotion route, people finally see the broad market space of Kappa.

Another foreign brand that seeks new ideas and changes is none other than Puma. This sports brand, which was born in the same town with Adidas, is almost crushed by Adidas in the same city because of its obsolete sales mode and single product form. Fortunately, its leaders have found a new way of "fashion" for this brilliant sports shoe. When other sports shoe brands strive for all kinds of sports and continue to develop more and more professional sports shoes, Puma has put in new designs and re emerged in fashion design and life shoes.

The success of Kappa and Puma can be seen in the design of innovation, in the sports brand sales concept, Kappa and Puma are also actively seeking new, when almost all sports brands are crazy shop, they will aim at the development stage of the online shopping market, stationed in China's first professional network authentic sports city - cool sports. There are 300 million or more Internet users in China. The development trend of Internet consumption can not be ignored. The cool sport is based on its professionalism and good reputation in the minds of consumers, setting up the image of China's largest professional network sports city. The entry of major sports brands is the transformation from traditional store sales mode to stores and online consumption mode. For cool sports, good reputation and huge online shopping potential have also been favored by major sports brands. Because professionals can do better. As the scale of cool sports expands, sports enthusiasts will provide more cost-effective sports products, and strive to create a first-class online shopping experience and intimate after-sales service, so that consumers can ultimately benefit.