The Two Or Three Line Dispute Of Garment Enterprises: Domestic And Foreign Retail Enterprises Seize

In early April, the China general merchandise business association released the "2010 China department store industry development report". The report points out that in 2010, the leaders of the department store and the local key enterprises were in various military tactics. Two or three line city Set off a new upsurge in the development of the industry. As a result, we turn our attention to the hot two or three line market again.

In fact, influenced by various factors, accelerating the competition for the two or three line or even the three or four line market has become a common choice.

On the two or three line, the fiercely competitive battleground, the strength of competition is diverse. It includes international chain retailers (such as WAL-MART), including international retail giants (such as LV, ZARA, etc.), including a number of local retail sales enterprises (such as Hefei 100, Shandong Ginza, etc.), including local brands (such as seven wolves, Li Lang, etc.) that have gradually become stronger.

It can be predicted that competition for the two or three line market will intensify in the next 10 years or even longer.

Domestic and foreign chain retailers seize two or three lines

10 years ago, the two or three line cities and a large number of small and medium-sized city markets suddenly became "fragrant pastry".

First of all, it is a foreign capital chain. Retail enterprises 。

WAL-MART, Carrefour, TESCO, big run fat, Metro, Lotte, yemai and other well-known foreign retail enterprises are now expanding in a big way, carrying out many formats, and the two or three line market is their main competitive position. Wal-Mart The total number of stores in China in 2010 reached 219, an increase of 25.1%. The total number of stores in China in 2010 was 182, an increase of 16.7%, and their new outlets were mainly distributed in two or three cities. The focus has always been on the development of the two or three line cities, and the expansion in the prefecture level cities and the county-level cities. In 2010, it gained the advantage in the two or three line market, and its market share reached 6.2% in the fourth quarter. In January of this year, the 10 new stores opened by big RFA were 7 in two or three line cities. {page_break}

And the eight Yat partners, Baisheng, Yang Hua Tang and Ishi Dan, which are mainly engaged in department stores, have set their sights on some small and medium-sized cities with strong spending power after opening their stores in large and medium-sized cities.

A group of domestic retailers are unwilling to lag behind.

The total number of stores in Ginza in Shandong has reached 264 in 2010, an increase of 28.2%. In recent years, its new shops are mainly distributed in two or three cities, such as Shandong, Hebei and Henan, such as Weifang, Xingtai, Puyang and Luoyang.

In 2010, Zhong Bai group opened 84 new outlets and reached 713 outlets. Sales continued to maintain the leading position in the central and western regions. In 2011, the company planned to add more than 100 new outlets, of which more than 20 new large supermarkets were added, and 80 new homes for community and 24 hour convenience stores. Among them, it is mainly infiltrated into Hubei, Xiangyang, Enshi and other two or three line cities.

In 2010, Hefei Department Store Group Co Ltd ranked seventeenth in China's top 100 chain stores, with a total number of 171 stores, an increase of 25.7%. Its sales outlets are currently located in the main two or three line and three or four line cities of Hefei, Bengbu, Tongling, Mount Huangshan, Bozhou, Lu'an, Huainan and other Anhui provinces in Anhui Province, thus initially completing the strategy of "basing on Hefei and radiating the whole province".

Chu Xiuqi, President of the Chinese Department Store Association, pointed out that during the "12th Five-Year" period, the development of department stores against the two or three line market would be more complicated and intense.