Outdoor Stores Two Years Back

On-the-spot investigation

Location and location, the first step in opening a shop

Miss Zhang did a lot of work in choosing the shop location. At the very beginning, she set the shop address in the Huanggu district.

Ms. Zhang told reporters that the location of her shop is selling outdoor life products.

What is "outdoor life"? Ms. Zhang said: "now outdoor products are not only worn by professionals when they participate in outdoor sports, but more and more ordinary people are beginning to recognize them. These clothes are rich in many technology elements, such as waterproofing, UV protection and fast drying. The price is still relatively cheap, and the style is also good. More and more ordinary people begin to like it."

In the shop of Ms. Zhang, only 20 square meters of place actually placed 5 categories of hundreds of varieties of goods, including shoes, underwear, bags, hats and so on.

So many kinds of clothes and goods are also a big problem.

Ms. Zhang said: "I have goods from the surrounding cities. After a few times, I have built a good trust. You don't have to run back and forth, and you can get the goods by phone."

Because of the near cause, I can always make up with the shortage, and I can always grasp any style. It's very convenient. "

But Ms. Zhang told reporters that the purchase of shoes is more troublesome.

Because shoes are generally from Fujian area goods, distance is far away, and shoes like this goods should be together on all the yards, women's shoes 35-39 yards, men's shoes 39-44 yards to go up, and like women's shoes 36 yards, 37 yards, 38 yards.

Therefore, madam Cheung has to spend 10 thousand -2 yuan on her shoes every time. This is also the most expensive item in all the goods on the shop.

Management strategy

Goods should be placed on the shelves ahead of schedule.

"Selling goods is different from buying goods. What people see in the shop is clothes that have already been put on the shelves. In fact, it is a long process to choose from style to purchase, so we must advance the quantity ahead."

Ms. Zhang said.

Ms. Zhang also said that outdoor products such as technology and technology are updating faster. We must pay more attention to the trend of international brands and choose the styles that are suitable for business circles to purchase. When we purchase, we must reserve the time from selecting goods to ordering, then shipping, and basically we have to sell shelves for an early season before they can be sold.

Giving small gifts to increase affinity

In order to quickly name her shop, Mrs. Zhang thought of a way, as long as the customers in the shop would give small gifts. If they buy the goods, they will give different gifts in different grades according to the different files. "Like what small medicine box, solar flashlight, outdoor rescue card, I have given them.

Although the gift is not very expensive, but it has greatly enhanced the affinity between my customers and the interaction. "

Specials return to attract customers.

In order to attract customers, Ms. Zhang will often carry out special sales and big feedback. Ms. Zhang said, "some products are sold at the price. I really do not make money. But on the other hand, considering not only accumulating popularity, but also selling goods, returning the funds, I can go on the new model, and count two birds with one stone."

The characteristics of the community type business district are that there are many repeat customers, so the old customers can bring new customers to buy. Therefore, it is a very effective promotion method to hold feedback activities from time to time.

Profit estimation

Outdoor stores two years back

So, how many years can she earn money? How many years can the investment fund come back to her? The reporter has counted out an account for Ms. Zhang. When she opened in 2009, she invested 80 thousand yuan (including one year's rent). In addition, the cost of electricity and water, labor and so on averaged 1000 yuan per month, which was 12 thousand yuan a year, that is to say, the investment of Ms. Zhang in the first year was 80 thousand yuan +1.2 million yuan =9.2 million yuan. According to the 357 days of the year (the last 8 days of the new year was closed), the cost of Ms. Zhang was about 250 yuan per day.

Ms. Zhang said that although the cost of 250 yuan per day seems not much, it is also necessary to spend.

Moreover, the 50 thousand yuan goods sold in the previous stage are not sold in a year. They can be shipped at any time at any time. According to this development, they can be returned to the end of 2011.

That is to say, after 2 years of investment, Ms. Zhang can return completely.

Risk warning

Be cautious in stock and keep the season under control.

Reporters visited several shops similar to Ms. Zhang's shop, and found that clothing stores were most afraid of backlogs.

Because clothes and other things are different, it has the style renewal, basically every season will have the new style, cannot sell, has to backlog.

If the goods that are not sold can be sold at a lower price than before, the accumulated losses will not be a small sum. Therefore, the management of clothing stores and backlog of goods is an important capital occupation, and there is a certain risk. Therefore, we need to be cautious to purchase goods so as to prevent overstocking during the season.

Ms. Zhang also has her own tips to prevent too much backlog.

She told reporters that when she first started shop, because she did not know what kind of age groups the consumer groups were around, they entered many varieties when they arrived, and basically covered all ages.

Slowly, in the sales process, she found that some of them were selling fast and others could not sell. Several times, Ms. Zhang knew the age orientation of the consumers in her small shop. After that, she would only enter the goods in this part, though there were backlogs, but it was a tiny part and avoided a lot of losses.

"On the goods can not see what is good, we must have a look at the purchasing power of the surrounding, what is good to sell, what bad sales must have in mind, can not blindly on the goods, resulting in a loss."