Language Arts In Shopping Malls

There is a popular saying in the public: "disease comes from mouth, and evil comes from mouth."

This sentence warns people that if you eat with your mouth open, you may get into a bacterial virus. If you open your mouth and speak, you may incur trouble, so your mouth is a disaster for mankind.

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Therefore, Kong Lao Zi warned us to be "sensitive to action but to speak."

It means moving quickly and speaking slowly.

Some people also hang the "prudent and prudent" scroll in the living room or study room, and always restrict themselves to "speak in good faith".

There is also a philosophical story telling people that when God created man, why did he make the structure of his face two ears, two eyes, two nostrils and only one mouth?

It is to make people listen more, read more and listen more.

In his three sayings, Mr. Feng Menglong summed up two sentences: "right or wrong is for more than mouth, and for trouble is strength."

It means that the right and wrong in the world are caused by mouth opening and speaking, and personal troubles are caused by people's heads.

Even when you go to Buddhism, you have to dumb into the temple gate and kowtow.

In order to avoid words, there are many losses.

Although the mouth is easy to stir up trouble, it is also an indispensable part of people.

Eating and drinking water, including sickness and taking medicine, must pass through the mouth.

People must also open their mouths to exchange information.

Mouth is like the only natural harbor in a country. Although it may cause smuggling, virus and mental pollution, it will cut off the country if it closes.

Economics

Lifeline.

Therefore, we must actively develop and make use of it.

Therefore, although the first people warned the later generation to "get the word" or "speak" or speak less, no one said never to speak or speak.

It can be seen that "to speak in words", "to speak" and to speak less are only a passive defensive measure.

It is not enough for a man to survive, to eat without speaking and to speak without speaking.

At the same time, we should actively develop and utilize defense.

As we say today, we need to solve problems in reform with reform.

People also use mouth to solve the problems caused by mouth opening.

Therefore, people also give a lot of praise to offensive mouths.

Such as: eloquence, eloquence, eloquence and so on.

In the history, what can be said is called "iron mouth". Now the famous host of TV station is called "the famous mouth". A TV play has described Ji Xiaolan, a scholar in Qing Dynasty, as "iron mouth copper teeth".

There is also a special knowledge of open mouth.

Such as eloquence, debates, speeches and so on.

Many people at home and abroad have used their mouths as occupations.

Such as TV presenters, radio announcers, singing, singing actors, government department spokesmen, diplomatic representatives, etc.

There are more instances of such incidents in Chinese history.

If Shang Yang entered the Qin Dynasty, Zhang Yi said Qin Wang, Cai Ze said fan Sui, Su Qin said six countries, Zhu Geliang in the Three Kingdoms period was tongue tied and Wu Xiuquan shouted after the liberation of the United Nations.

All of them have produced a wonderful chapter in language art.

Zhang Yi, a diplomat in the Warring States period, applied to Chu state when he graduated from guguzi in that year. When he drank, Chu's prime minister lost a jade wall.

Zhang Yi was suspected and subjected to a bitter beating.

When Zhang Yi woke up the first sentence, he asked his wife, "is my tongue still away?"

The lady told him that his tongue was still there, and he said that would be enough.

After that, he reached the throne of the Prime Minister of Qin by the tongue in his mouth.

On the mall,

language

It is even more important.

It can be said that every link is inseparable from the mouth, and every paction is no less than a diplomatic activity.

Procurement needs to persuade the seller, sales need to persuade the buyer, the interests of the need to bargain, the two sides or multi party cooperation need to negotiate.

It is job search, or good strategy to contribute to the boss.

They all need to open their mouths to say.

No language, no language art.

Therefore, the occupation of businessmen is mostly a mouthing occupation.

Someone analyzed that the word "Shang" was the "eight door" to open the door.

Though a bit far fetched, there is no reason to say that.

Therefore, some people say, "good arms and legs are better than good mouths".

That is to say, under certain circumstances, "good mouth" can be better than "good arm and good leg" to create greater and greater value.

Although we know that language plays an important role in business activities, it is not easy to learn how to learn the art of language in refined shopping malls.

Just as everyone drinks at a table, some people say, "I don't drink."

Actually not right.

Anyone will drink.

It's just a matter of drinking more and drinking less.

Some people say I can't speak.

No, except dumb speakers with language barriers.

It's just that you're talking about occasions.

Is that the right time?

Is it an object?

Is there any art?

Can we achieve the purpose of speaking?

Therefore, we say that the language of shopping malls is a comprehensive art.

It is often said that "ten years to learn a scholar, ten years can not learn business".

Business refers to strategy and language in shopping malls.

Speaking, the language of shopping malls is not very different from everyday language and diplomatic language.

But there are also its industry characteristics.

According to the author's experience, we should pay attention to these problems when we learn and use commercial language well.

First, be honest.

It's sincerity.

As the saying goes, sincerity is the key to success.

When we watch movies and TV shows, or read literary works, we can be moved by the language and plot in it, mostly because of sincerity.

If there is no life, it may not be attractive.

Even burning incense and worship Buddha also stresses "honesty is the soul".

Language in shopping malls also needs sincerity.

Because people have a basic ability to distinguish, false language can only deceive a few, but most people will not be fooled.

If you meet a less generous person, you will be very embarrassed.

Of course, this kind of sincerity is not a skill or a word. It gives all business secrets to each other without reservation.

That's not what is called sincerity.

Because what is completely exposed is not everything that is beautiful.

Just like a person walking in the street naked, can he call beauty?

It's not schizophrenia, it's also a neurological disorder.

Not only can't move people to make people feel nauseous.

The sincerity of the business language is to have true feelings and sincere attitude.

There is a play, "Zhu Geliang's filial piety", and Zhu Geliang has used this sincerity to move the Soochow, dissolve the grudge, and consolidate the united front of the two United against Cao by Sun Liu.

In the period of the Three Kingdoms, Sun Quan and Liu Bei were a pair of allies in order to unite and fight against Cao Cao.

Sun Quan's manager, Zhou Yu, and Zhu Geliang, the manager of Liu Bei, are also fighting together again.

After winning a certain victory against the Cao, the two sides made trouble for the sake of Jingzhou.

Zhu Geliang decided to "three Qi Zhou Yu", which resulted in Zhou Yu's death.

Soochow up and down is a bitter hatred for Zhu Geliang.

Determined to kill Zhu Geliang for Zhou Yu's revenge.

Sun Liu's two allies have also been severely tested.

In order not to split the two sides and form hatred, Zhu Geliang himself would go to Chai sang kou to mourn for Zhou Yu.

Liu Bei's monarch and minister insisted on dissuade that Zhu Geliang was going to be killed by Soochow, and the result would be no return.

Zhu Geliang analyzed that after Zhou Yu died, Lu Su would take charge of the power of Soochow.

Lu Su is a man of profound righteousness and will not act recklessly. Soochow must stand firmly with Liu Bei in Jiangdong.

Neither Sun Quan nor Lu Su would make fun of their rivers and mountains.

At the same time, we need to resolve the resentment between the two sides through this filial piety.

With Zhao Zilong, the wise and brave general, to protect himself, even if something unexpected happens, he will be shocked.

Zhu Geliang persuaded the people to go to Soochow over the river.

After arriving at Chai sang, Lu Su received him courteously and courteously.

Zhu Geliang went to the hall and read Kui Wen and wept bitterly.

True love is more than tears.

One mouthful, "Zhou Du governor", one mouth and one "Zhou Xiandi", while telling the two men's strategy against Cao, sighing that Zhou Yu died without joint planning.

It seems that only Zhou Yu is the only bosom friend of Zhu Geliang in the world.

All the people present were very moved.

Even Zhou Yu's wife, Joe, was shaken.

People are doubtful whether Zhou Yu is mad at Zhu Geliang.

He even thought that Zhou Yu's death was caused by his narrow mind.

Why can Zhu Geliang achieve this effect?

That is his sincere attitude.

Therefore, we must speak seriously and honestly in the market.

Only by being earnest and sincere can people be trusted. Only by convincing people can we achieve the desired results.

To be sincere, we need to be serious and not frivolous. We need to be conscientious and responsible, and not be able to speak or talk freely.

In order to convince people, some businessmen tend to speak too much, or even swear or swear to express their sincerity.

This is not advisable.

I encountered a crab hawker in a small vegetable farm shouting to the onlookers: "fresh, fresh, sell at a loss, or lose money, I am grandson."

An old lady who buys vegetables often says to herself, "this guy is funny. He is a grandson here every day."

As a result, the onlookers dispersed slowly.

The author encountered such a thing: a building material merchant in Shanxi bought a stainless steel decorative tube from a factory in Shanghai.

In order to get a suitable price, he learned many similar factories and went to Zhejiang to know the price of stainless steel belt.

Through careful investigation and understanding, it is considered that twenty-two thousand yuan to twenty-two thousand and two hundred yuan per ton is more reasonable, and both sides are profitable.

So he talked with the sales manager of a factory in Shanghai.

When the price talks about twenty-two thousand and five hundred yuan, the boss on the side can't sit still.

So he got up from his seat and said, "this is the lowest price.

I'll sell it to you. If I can earn a penny, I will be a bastard. "

This curse is undoubtedly to convince the other side of his sincerity.

However, Shanxi building materials merchants did not say anything, and laughed to stand up and leave.

The sales manager still kept them and eventually traded at twenty-two thousand and two hundred yuan per ton.

The boss felt very embarrassed. He even felt embarrassed to entertain the dinner of the Shanxi guest.

This kind of "sincerity" is a bit excessive.

It is called "offside sincerity" or "sincere offside".

The more sincere it is, the more effective it is.

Two, be careful.

Be careful.

In today's popular saying, we should pay attention to "key words".

Because every key word in the shopping mall is related to interests.

1, prudence must not be ignored.

It is not easy to promise others something that should not be promised.

It is easy and pleasant to talk about things in business dealings. When we talk about key issues, we must be cautious.

Although it can be discussed in a relaxed language, it can not be careless when making a statement.

Some people will forget themselves in a few cups of wine when they are in a business relationship and promise each other easily on key issues.

It is too late to repent.

If we fail to implement it, we will lose money.

Some enterprises are very unhappy because of their easy attitude.

2, be careful not to refuse easily.

In business dealings, the other party will ask for such a request or condition.

Some of the cross interests are difficult to digest and straighten out.

In order to leave a space for consideration, do not refuse.

This can not only show the importance to the other, but also make use of time to gain the initiative.

3, be careful not to say anything, but leave room for retreat or roundabout.

If you say it on the spot: This is absolutely not possible, absolutely not.

There is no room for further convolution.

Therefore, business language must enter, attack and retreat, so that it will not be embarrassed or passive.

4, be careful, but be careful not to expose.

The ancients said: Happy anger is not shaped by color.

That is to be careful and relaxed and prudent in nature.

Businessmen often look at words and expressions, and cautious exposure is carelessness.

One will make the other person think you are too cautious and unable to make decisions. Two, from your discretion, you will notice your true intentions.

Three, be smart.

Language is ingenious.

This is not a flirtatious rhetoric, but a solemn language skill.

Clever in commercial language in many aspects.

First, we can skillfully open the door of dialogue, so that the other side is willing to communicate with you.

Two, we can ingeniously accept and reject each other's opinions. Whether they accept or reject them, they can think they are reasonable.

The three is to resolve differences between the two sides by ingenious language.

In the ancient Chinese character, there is a typical example of "the Dragon Queen Zhao".

During the Warring States period, Zhao's empress dowager was in charge of Zhao's administration and encountered the great event of Qin's attack on Zhao kingdom.

Zhao asked for help from Qi.

Qi said that we must let the Queen Mother's son become an hostage, so that we can send troops to help.

Many ministers persuaded Zhao Taihou to refuse.

At the same time, he said, "if anyone mobilize me to become an hostage, I will spit his face on an old woman."

This is equivalent to saying nothing.

No one dared to persuade the ministers again.

At this time, the retired teacher of the left division came to see the Empress Dowager Zhao.

Owing to the very old qualification of the dragon, the queen mother met him with an angry expression.

The Dragon went very slowly to the queen mother. He said to the queen empress, "I have trouble with my legs and feet. It is very difficult to walk."

For a long time did not come to see the Empress Dowager.

My heart is very concerned about the health of the Queen Mother's body. Today I came to see the Empress Dowager.

"I walk by car every day. It's not inconvenient," said Zhao.

The Dragon asked, "how about the Empress Dowager?

Did you eat less? "

The queen mother replied, "yes.

Have some gruel every day.

Then he said, "I can't eat anymore.

You have to walk three or four miles every day to increase your diet.

It's good for your health too. "

At the beginning, the Dragon did not talk about becoming an hostage at any time, and through the way of homemade, the Empress Dowager eased her anger and relaxed her vigilance.

Step by step to open the door of communication.

When Zhao's attitude was slightly relieved, he said to her, "I have the youngest child named Shu Qi, and I have nothing to do with it.

Now that I am old, I am not at ease with the youngest child.

If you want toto, can you arrange a job for him at the palace guard?

When I die, I feel relieved. "

The queen mother said, "yes, how old is the child this year?"

"This year is fifteen years old," he said.

Though I was very young, I missed him.

I hope that I can arrange a good errand for him before I enter the grave.

The queen mother was very surprised and asked, "do you also love the youngest child?"

"I love you more than your women," he said.

The queen mother laughed when she heard it.

Then, "we still love our little son most."

The Dragon replied, "in my opinion, you love your daughter much more than you can become an emperor."

The queen mother said, "you are mistaken. I still love more about Cheng An Jun."

"Parents love their children," he said. "We must consider and plan for their long-term future.

When you married after Yan, you cried on your heels.

Because your daughter is married, you are very sad.

But it takes a long time to get used to it.

When she was sacrificing, she prayed that she would never come back.

You are thinking about her future.

I hope she will have a son there to inherit the throne.

The queen mother said you were right.

The dragon then went on: "Zhao Guogang had just been established before the third world.

Did the descendants of the princes at that time still have the Royal knighthood?

The empress wanted to say, "no more."

"It's not just Zhao," he said.

Are there other people in the state other than Zhao? "

The queen mother said that I was not clear.

"These people are concerned about the shortcoming," he said.

It is not that their descendants are not good, but because they have not done credit, they have gained very great power and have no credit and enjoyed very generous treatment.

Most of them rely on the power and merit of their predecessors.

Now you have given him an honorable seat, giving him many fertile lands and giving him great power.

These are not as good as making him meritorious service for the country.

Once you are 100 years old, what will he rely on to control the regime of Zhao?

The old minister thought that you thought too short for Cheng An Jun, and did not think about your daughter's future after Yan.

After listening to Zhao's empress dowager, she felt very reasonable.

On the spot, he agreed to be an hostage to Qi state.

To sum up, the dragon has never been mobilized to make Cheng an hostage.

However, the purpose of saying is achieved in the way of domestic affairs.

This is the ingenious language.

Four, we must.

Paying attention to harmony brings wealth.

This work must be amiable and kind enough to be amiable.

Two, we should be flexible.

We should adopt flexible and varied methods according to factors such as time, place, atmosphere, posture, identity of guest and guest, relationship and so on.

During the Warring States period, in order to resist the attack of Chu state, King Chiwei sent Chun Yu to Zhao to ask for support.

Before leaving, Qi Wei prepared one hundred and twenty gold for him and ten cars with four horses as gifts for Zhao kingdom.

Chun Yu looked at him and laughed.

King Qi said, "do you think there are too few gifts for me?"

Chun Yu said, "I dare not say that gifts are too few.

King Qi said, "what are you laughing at?"

Chun Yu said, when I came here today, I met a farmer who planted a pig's hoof and a bottle of wine on the roadside.

Pray there, hoping that he will be able to fill grain and fill grain.

He has so much to offer, but he wants to get that great advantage.

So I feel ridiculous.

When he heard it, he immediately enhanced the gift to "gold hundred Yi, white jade ten pairs, horse and horse".

Chun Yu Chai took these gifts to Zhao kingdom.

We have successfully completed the mission of supporting soldiers.

This is a more flexible method.

Three, we should seize the opportunity flexibly. If the timing is not right, we can not achieve the desired result.

In those days, when he was a lobbyists in the spring and Autumn period and the Warring States period, there was nothing wrong with his strategy.

Words are also very artistic, reasoning is also in place.

However, he was declined by King Qin.

Later, when his old classmate Zhang Yi went to the Qin Kingdom, he successfully talked about the king of Qin and became the Prime Minister of the Qin state.

It is not that he is superior to Su Qin, but the right timing.

At the time of Han Wen Di, Jia Yi, a scholar of Luo Yang, put forward many rationalization proposals to Han Wen Di, because he could not implement the opportunity.

Finally, he was demoted to Changsha.

Jia Yi felt frustrated and died young.

Nowadays, some students who have just graduated from school, or returned from overseas, often find some problems like this one in an enterprise.

So, they put forward some reform proposals or proposals to the boss or business leaders.

As long as he is in accordance with his plan and suggestions, enterprises will change their appearance.

Once they are not used, there will be people who are emotional and say strange things.

They complain that they do not attach importance to knowledge and do not attach importance to talents.

Maybe your plan and suggestions are correct.

However, these young gentlemen forget just the fact that these bosses' business leaders can sit in this position to show that they are neither idiots nor idiots.

It is possible to stand taller, see farther and consider problems more comprehensively.

Because the time is not yet, you can not implement your plan or suggestion.

It's just that I can't tell you in some cases.

According to legend, Dr. Kissinger, an assistant to the US national security affairs, came to China secretly. When he talked with Zhou Enlai, he said, "the prime minister in the world has the name of" iron mouth ". Can you take me out of this living room?

Premier Zhou smiled and said, "I have no such ability.

But if you stand outside the hall, I can think of a way to tell you back. "

Kissinger said, "you can tell me back."

Then he went straight to the hall.

At this time, Premier Zhou smiled and said, "come back, I have already talked you outside."

Kissinger listened and laughed admiringly.

It can be seen that the language in the shopping mall is not only a knowledge but also a comprehensive art.

If you master this art, maybe this "good mouth" can really play the role of "good arms and good legs".