Development And Innovation Trend Of China's Clothing Tail Cargo Industry Under The New Situation
In the 2008 and 2009, China's tail cargo industry experienced rapid development and blind expansion. At that time, it showed signs of overheating in the industry. In fact, this is the way for every emerging industry. After more than two years of market baptism and precipitation, China's tail cargo industry has returned to a rational track of development. The tail cargo operators are no longer keen to expand the number of stores, but rather focus on the internal management of the tails market and the shaping and refining of their internal competitive advantages. This is a good phenomenon, and it also indicates that the tail cargo industry is heading for a more rational and healthy direction. At present, China's tail cargo
For the time being, the fastest growing market and the best market base for clothing tail goods market are mainly in North China, such as Beijing, Taiyuan, Ji'nan and other places. The market volume of tail cargo is growing at an annual rate of over 20%, covering the northeast, North China and northwest regions. In the future, the whole western region will be the most active region in the development of the tail cargo market.
The first new trend: our country as a major exporter of foreign trade is the general trend of industrial integration of stock tail cargo.
After the establishment of the first tail goods market in Beijing, a large number of foreign trade enterprises, including garment enterprises targeting the domestic market, have a professional inventory processing channel. In 2008, Professor Hong Tao, Professor of Beijing Technology and Business University, guided the investigation and study of the "tail cargo market management and management technical specification", and the development of the tail cargo market has its own industry standard.
In 2010, the Chinese tail cargo Merchants Union Club was established in Beijing. As the predecessor of the tail cargo trade association, the establishment of China's tail cargo Merchants Union Club was of great significance, indicating that the tail cargo industry went out of the primary stage of disorder development throughout the country, and then embarked on a new stage of professional organization's guidance, supervision and healthy development.
The establishment of China's tail goods Merchants Union Club aims at spontaneously guiding and standardizing the development of the tail cargo industry. Through the initiative of merchants and industries, we can avoid the disadvantages of the development of the tail cargo industry and tap the potential of the industry. We hope that through the tail cargo alliance, the tail cargo industry will lead to a healthy and more rapid development of social value.
The tail cargo merchants alliance relies on three major functions to play an important role in the industry integration.
First, create a new platform for the development of tail cargo industry.
At present, the information of goods in the tail cargo industry is very asymmetric, and the tail cargo operators who are in the supply demand side lack a most convenient access, and have no connection with the southeastern coastal manufacturers and large tail cargo operators. The establishment of the tail cargo alliance, combined with the three forces of the southern tail cargo supply professional organization, the northern tail cargo wholesale organization and the development strategy expert of the tail cargo industry, has truly realized the most direct and perfect supply and demand docking. The intervention of the third party industry development strategy experts has also played an important role in balancing the development of the industry and guiding the development of the industry.
Two, emerging industry platform to facilitate north and South goods
The main demand of goods is distributed in the central, northern, Western and other large areas. The circulation network composed of thousands of members of the tail cargo merchants League club directly connects the above two supply and demand parties. Through the huge circulation network of the tail cargo alliance, the goods will be transported to the demand market of the central, Western and northern parts of China in bulk at a rate of one million pieces per day. Under the auspices of the tail cargo alliance, the tail cargo industry will not only form a new channel for the circulation of tail cargo, but also create a new mode of wholesale goods in the whole country. Relying on the strong membership resources of the tail cargo alliance, the tail cargo alliance will conduct a unified procurement of goods and tenders and collect information in the whole country. As we all know, the source of the cargo is mainly concentrated in the southeast coastal cities such as Guangdong and Fujian, which are gathered by garment manufacturers. {page_break}
Three, the establishment of the tail cargo alliance will help the healthy and orderly development of the apparel industry chain.
As one trillion yuan of garment processing industry in China Inventory decompression path The role of the tail cargo industry in solving these enterprises' worries is growing.
International trade protectionism prevails and China's export situation is not happy. Under this background, the stock of tail cargo will become a heavy burden on the development of garment processing enterprises. The stock of tail cargo occupies a considerable part of the profit space of garment processing enterprises. Whether or not we can deal with inventory quickly and reasonably will become the key to decide whether the whole garment processing industry can develop healthily.
The tail cargo alliance will really lead to the great circulation and integration of the tail cargo market. The alliance members will directly connect with the garment processing companies, eliminate the information barrier and information asymmetry completely, and let the garment manufacturers' stock of the tail goods quickly enter the selling network jointly formed by all the members, forming a network of the tail goods exhibition that will cover the whole country and will never end.
Second new trends: Electronic Commerce And large stock trading center is expected to lead to a new circulation revolution in the tail cargo industry.
International trade protectionism prevails and China's export situation is not optimistic. Under this background, tail cargo inventory will become a heavy burden on the development of garment processing enterprises. The stock of tail cargo occupies a considerable part of the profit margins of garment processing enterprises. Whether or not we can manage inventory quickly and rationally will become the key to decide whether the whole garment processing industry can develop healthily.
The tail cargo alliance will really lead to the great circulation and integration of the tail cargo market. The alliance members will directly connect with the garment processing companies, eliminate the information barrier and information asymmetry completely, and let the garment manufacturers' stock of the tail goods quickly enter the selling network jointly formed by all the members, forming a network of the tail goods exhibition that will cover the whole country and will never end.
Second new trends: e-commerce and large stock trading centers are expected to contribute to the new circulation revolution in the tail cargo industry.
By the end of 2010, the scale of China's tail cargo market had reached 230 billion yuan, and there were as many as 400 SMEs in this industry chain. This figure indicates that the tail cargo industry has embarked on a higher and broader development platform. According to the relevant data, China's e-commerce transactions amounted to 3 trillion and 800 billion yuan in 2009, and the volume of online shopping (B2B and B2C) reached 258 billion 600 million yuan, up 21.7% and 105.8% respectively over the same period last year. Do not say that in traditional business, in any other industry, the speed of development is amazing. As we all know, the inventory needed by e-commerce is very small, and distribution channels are more flat, which can basically achieve direct docking between manufacturers and consumers. Because the tail cargo belongs to the manufacturer's stock, it can not make use of the traditional distribution channels, and there are still narrow channels and poor circulation in the usual distribution channels of the tail cargo industry.
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