Yiwu Expo Attracts Industry Attention

Beginning with the preparation of the online Expo, manager Zhao Meijun has always felt that he is not burying lightly because it is the first time that a new industry -- e-commerce has been held in Yiwu.

Zhao Meijun said that this exhibition is an exhibition supported by the provincial economic and Information Committee and the Yiwu municipal government. It will be jointly sponsored by the China Electronic Commerce Association and China Chuang Da group. The time will be 10~12 June, and 800 international standard booths will be set up, with an exhibition area of 18 thousand square meters.

Up to now, there are hundreds of enterprises in Hongkong all over the country, including nearly 400 booths, which basically meet the expected effect of the exhibition.

Traditional well-known enterprises have also come.

"The main purpose of our exhibition is to find more networks.

In the list of exhibitors, there are also many famous traditional enterprises in Yiwu, such as Bonas, true love, Bailong and Jin Lu Da.

"This is a windfall of the current Yiwu Expo."

Zhao Meijun said with a smile.

In Yiwu, it has become a trend that traditional well-known enterprises are involved in e-commerce.

Most of them set up the Ministry of electronic commerce within the enterprise, and the way of individual enterprises has gone further. They have already been involved in the third party service of e-commerce.

In 2004, e-commerce in Yiwu was just beginning.

The brothers began to set their sights on e-commerce and set up the online shopping mall.

Since then, they have made every effort to build a sales platform for different consumer groups with the help of Dangdang, Taobao and other third party e-commerce service platforms.

Since its inception in 2004, the sales volume of electronic commerce has been on the rise, and sales now account for about 30% of the total sales volume.

On the eve of Shanghai World Expo 2010, Zhou Xiaoguang, chairman of Xinguang Group, talked with Ma Yun about this.

At present, the company has successfully provided e-commerce services such as EVE accessories, Swiss Army knives, Wenger bags, UTC experts and other more than 20 brand businesses, and won the favor of NEA, one of the leading companies in the global venture capital industry.

"Although so many enterprises in Yiwu are involved in e-commerce, they have not yet become a rope.

The convening of the Yiwu cyber Expo can provide a platform for the display and communication of local e-commerce.

Many famous traditional enterprises will participate in the Expo.

The head of the Electronic Commerce Department of the Sha Sha group said.

Why Nuggets e-commerce Exhibition

Huang Keyu, chairman of China Chuang Da group, is the Secretary General of Yiwu Convention and Exhibition Industry Association. It has been involved in the exhibition industry in Yiwu for eight or nine years and is one of the founders of Yiwu International Hardware Fair.

As early as a few years ago, Chuang Da group started e-commerce with e-commerce. It is one of the first enterprises in Yiwu to taste the convenience of e-commerce.

"Holding such an exhibition to promote the development of e-commerce is in line with the direction of economic development in all parts of the country."

Yesterday, he said.

At present, some network operators from all over the country, from online to offline, hold similar fairs in various ways. But the drawback is that most exhibitions focus only on a certain direction in the field of e-commerce. The Yiwu Internet Expo will go deep into the production chain of e-commerce. The scope of the exhibition will include Internet products and e-commerce service enterprises, such as logistics and express service enterprises, network and telecom operators, network marketing platform, banking and financial industry.

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Many experts know that the exhibition can bring about 1: 9 economic effect.

Compared with online exchange pactions, exhibition exchanges and pactions are more prominent in trust and authenticity.

In addition, the emergence of Yiwu online Expo has enriched the connotation of Yiwu exhibition industry.

Huang Keyu said.

In recent years, the exhibition industry in Yiwu has developed rapidly.

From 2005 to now, Yiwu has won more than 20 national industry awards. It has been named "China's most charming exhibition city", "the ten largest exhibition city" and "the ten largest brand exhibition city" for many years. It is one of the cities that won the most awards in China.

"In 2015, the development of MICE industry should be the forefront of the second tier cities of the National Convention and exhibition industry.

By 2015, Yiwu will hold more than 200 exhibition activities every year, and more than 10 famous international exhibitions will be produced, with an exhibition area of more than 20 square meters in 10 thousand square meters.

Liu Jintu, director of the Yiwu Convention and Exhibition Office, said at the Sixth China International Exhibition cultural festival held in Yiwu on 24~25 July last year.

It is reported that the Yiwu online Expo is expected to become one of the brand exhibitions to be cultivated in Yiwu during the "12th Five-Year" period.

Cai Hongquan, a famous e-commerce brand management expert, said that the development of e-commerce combined with the development of the exhibition will be expected to spawn the birth of the new economy.

Traditional exhibitions can provide value-added services to customers through e-commerce, and e-commerce platform into the traditional exhibition will enrich their own marketing display mode.

Related links

E-commerce exhibition industry

"E-commerce Convention and exhibition industry" is a new term.

At present, there are basically two kinds of e-commerce exhibitions in China: one is a government supported exhibition, which is mainly led by traditional enterprises or industry associations. The first Yiwu Internet Expo should belong to this category; the first one is the exhibition held by e-commerce giants such as online business treasure.