Cluster Investment: The Mainstream Form Of Textile Enterprises Going Abroad In The Future

More and more textile and garment enterprises are unwilling to stay in the initial stage of "going out", and focus on "walking in", like KFC, Mercedes Benz, apple, technology, brand And even enter the world of corporate culture.

2010 is the post financial crisis era. business Once the capital was overseas, the processing enterprises were exported. market Weak, overcapacity and structural contradictions are highlighted. Many enterprises are trying to invest in Southeast Asia to build factories, expand the international market space through the diversification of origin, and reduce trade frictions. However, westbound and southbound are still the state of walking. Looking forward to 2011, textile enterprises' capital export to Europe and the United States will continue to be in the exploratory stage. After all, China is not yet strong enough to export capital to a large extent. This will not become the main way for Chinese textile enterprises to go out, and financial problems in Asian countries and regions such as Vietnam need to guard against local financial problems and bring disaster to Chinese enterprises to invest in factories. Overseas factories need more care and patience.

Exploring capital internationalization, product internationalization, research and development and management internationalization are still the three main themes of walking overseas. More and more textile and clothing enterprises are unwilling to stay in the primary stage of "going out", and focus on "going in". China's textile industry has undertaken the historic task of changing from a big textile country to a strong textile nation in the past. How to import technology, brand and even corporate culture into all parts of the world, such as KFC, Mercedes Benz and apple, is highly integrated with local society in terms of product performance, economic development, social culture and so on, so that the gradual localization of products, marketing, personnel and culture is a topic that must be answered seriously.

Dreams can shine into reality, but strength is an important gateway in the middle. At present, China's textile enterprises can enter the overseas business smoothly. Many textile enterprises have the quantity, the lack of efficiency, the scale, the lack of brand, the technology and the lack of innovation. In addition, under the influence of the financial crisis, the bank credit is basically not optimistic about the textile industry, so the whole industry's capital, technology and production and operation are not satisfactory, which to a certain extent affected the ability of transnational allocation of resources.

We can see that the practice of leading enterprises in many industries is to directly face the foreign market, make use of local talents, learn the advanced technology of the locals, make good use of the good technological research and development atmosphere and talent advantages of foreign countries, establish technological R & D centers, learn from the advanced management experience of large foreign companies, gradually establish their own sales and service networks, better develop the international market, and jointly develop strategic resources on the basis of mutual benefit.

Cluster investment is most likely to become the mainstream form of textile enterprises going abroad in the future. Textile cluster is an important part of China's textile industry. Most industrial clusters have complete industrial chain and strong supporting capability. The government has given great support to help industrial enterprises to understand overseas investment policies, risk assessment and environmental inspection. Therefore, in the form of cluster attack, the establishment of overseas textile industrial parks or cluster production bases, complementary advantages and competitive advantages are likely to become a major attraction for the industry in 2011.