An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Four

Yang Ziming, a fashion designer in Hongkong, is a stone lion.

In March 26, 2003, the 2 largest studio of the Beijing film studio, China's largest clothing event, CHIC, a fashion show called the "subversion of fashion", not only played a leading role in China, but also in the world, including Hu Dong, Jed Lee, Sheffi and so on, attracting the leading directors of the Chinese fashion industry and even the film industry, and attracting nearly 200 fashion journalists from all over the country.

Many of the scenes of the curtain call are still fresh, and the warm applause has been held for a long time. The whole audience stood up and thanked Yang Ziming, the designer of CABBEEN men's clothing for the first time.

Lens playback two: in June 30, 2003, Beijing Jiali Central Hotel multi-function hall, "CABBEEN men's clothing" first appeared in French FashionTV (FTV) as a Chinese brand, held a press conference.

Mr. Jean Pierre, director of flight from Paris, presented the certificate to designer Yang Ziming on behalf of the global fashion and professional television channel.

It is understood that FTV, founded in 1997, is an independent television channel, distributed in more than 130 countries and regions, and has one hundred and thirty million family audiences.

The program focuses on the current global trends and shows the fashion trend in the form of dynamic shows. It is the latest global fashion featuring the performance of world top fashion brands and designers, the international fashion events and the fashion trends.

Every day, from France to the world, 24 hours of fashion shows including fashion shows, model life, major fashion events and global fashion information are displayed.

Shot back three: in July 2003, Fujian stone lion, known as the "Golden Road" and "Shishi textile and garment industry exhibition Avenue" on the Shiquan Road, a distinctive column advertisement, written in Hongkong, "CABBEEN men's clothing", although the advertising hero is also a well-known figure in Hongkong film and television circles, but can not find other ads will never forget "certain international famous movie stars (Superstars)" words.

For a time, "the wolf came" quietly spread among peers.

Who is Yang Ziming?

What does "CABBEEN men" have to do with stone lions?

Wu Haiyan, editor in chief of the clothing guide, wrote this: "flaxen hair (dyed blue), face angular, medium and lean, and looks more like a rock singer or something. He often maintains a serious and serious expression, not serious, but serious;" the yellow yellow sulphuric acid card handed by his slightly protruding hand is the design director of CABBEEN menswear. His youth and this country have nearly 60 stores and many fans brands put together, it seems that some distance; he wore a leather patch cowboy jacket, is the model Jackie Lui passed through the model book, of course, is his own design, it seems that he is quite satisfied with the design. "

CCTV's "Oriental fashion" senior producer Fan Li is Yang Ziming's "big brother". Two people met each other in Hongkong fashion week two years ago.

In his thematic film, Fan Li commented: "for him, we should not treat it as a conventional way of" eating bread and drinking milk "- this is a perceptual person who dreams of feeding the soul of art.

Fu Yong, publisher of simple fashion magazine, has won the honor of China's top ten fashion commentators for the two consecutive time.

As one of the planners of subversive fashion, he said, "Yang Ziming's success lies in finding the golden point of perfect combination of Commerce and costume art.

This is worth learning from all designers and business owners.

Two. Achievements in the fashion industry in Hongkong.

In fact, Yang Ziming was born in Shishi, a revolutionary cadre family, belonging to the "70s" family.

The two elder brothers and two elder sisters, who rank the oldest, are the most unruly one.

Yang Ziming, who was a teenager, left Hongkong alone after finishing his professional sports career (the lightest boxer).

At that time, when Hongkong was rapidly becoming an international fashion processing city and an international popular information center, "young people do not know the great things (Yang's self evaluation)" and he and some like-minded friends boldly founded the "CABBEEN" men's clothing brand. "It's like walking on a road of no return" - opportunities, trials, forging, honing, and climbing all the way.

In 1996, "CABBEEN men's clothing" gradually became the "trend of today's urban youth trends" and moved to the mainland market. Since then, Yang Ziming's life has been shuttling between "Hongkong Guangzhou Shishi".

As the artistic director of CABBEEN Menswear, the designer of the Hongkong fashion industry said that finding a consumer group in the vast sea of people and knowing its needs became a part of it. It is more important than the design of some clothing styles. This is the wealth that Hongkong clothing industry has given me.

While many fashion brands and designers are still talking about "providing a way of life", Yang Ziming has long been practising and really tasted the sweetness.

"Subverting fashion is creating fashion". This year's Beijing film studio's luxurious lineup is just a process of accumulation for Yang Ziming.

He said, "subversion" is "alternative innovation", and "fashion" is "to guide the trend."

In Yang Ziming's mind, striving to make CABBEEN become "the cultural brand with international youth fashion background and design culture" is the ultimate goal of realizing personal life ideal and personal value.

Three, Yang Ziming said, I am a stone lion.

By the end of 2002, the October 20th lunar calendar was Yang Ziming's first birthday after he was 30.

On that day, he gave himself a gift. He signed a contract with the mayor of Hongkong, Li Jianguo, who came to Hongkong to invite foreign investment in the International Convention and Exhibition Center of Hongkong. "CABBEEN men's clothing" invested 18 mu of land, and built a large production base and logistics distribution center in the Bao Gai hi tech park, with a total investment of more than 3 million dollars.

Many friends do not understand this.

Before that, "CABBEEN men's clothing" has entered the mainland in 1996 and set up a general base in Guangzhou, which integrates management, marketing, marketing and design.

With the development of the company, "rebuilding a large production base" is on the agenda of Yang Ziming.

At this time, Li Jianguo, the new mayor of Shishi, came to Hongkong in person to throw "Hydrangea" to Yang Ziming.

What Yang Ziming sees is that the grand blueprint for Shishi to build "China's famous clothing city" and "China's leisure clothing production base" has become more and more exciting in recent years.

"I am a stone lion, and I want to make some contributions to the stone lions". Yang Ziming persuaded Hongkong's partners again and again to persuade Guangzhou's partners to resolutely take all the investment that was originally added to Guangzhou company and turn it to Shishi to return home.

"There is a struggle in the bones of the stone lions, and they do not admit defeat. They often have some arrogant ideas and have a stiff mentality."

As a stone lion man, Yang Ziming said frankly that these factors are the key to the success of young talents of some stone lions around them.

He also made no secret that "when he first arrived in Hongkong, he felt that he was ignorant, small and stressed every day." "Shishi people are smart, hard-working and willing to give more mental power than others to help me tide over difficulties."

For today's stone lions young people, Yang Ziming said, "the field of vision is not broad enough, we should go out more, recharge more, and grow more chips in the market competition."

Yang Ziming joked that he used to return to Shishi once a month for only one purpose to accompany his mother to have a family meal.

Just now, his wife and son are also in the stone lions. The industrial park is about to break through the ground. Even if it is still "Hongkong Guangzhou Shishi" three rushes, even if it is still able to accompany the mother to have a family meal, "the old man feels differently. He used to feel like a passer-by who left in a few days and now feels like a home."